In this episode, we’re joined by Phil Brown, founder of The Personal Training Business Institute — and one of the go-to business mentors for personal trainers who want to stop living session to session and start building a sustainable, six-figure fitness business.

Phil shares how he went from working around the clock with celebrity clients in London to launching a mentorship program that's helped hundreds of trainers get fully booked, stay booked, and grow their income without burning out.

Connect with Phil

https://www.facebook.com/people/The-Personal-Training-Business-Institute

https://www.ptbusinessinstitute.com/

How gym floor PTs can go from stuck to scalable with Nik and Ant

Jono Petrohilos hosts Ant Park and Nik, two experienced personal trainers and mentors, who share their insights on helping personal trainers transition from being stuck to scalable. They discuss their backgrounds, the ideal personal trainer avatars, and provide actionable tips for both new and busy trainers. The conversation emphasizes the importance of time management, marketing strategies, and the role of mentorship in the fitness industry.

In this engaging conversation, Jono Petrohilos interviews Craig Rimmer, a personal trainer and business coach, who shares his journey in the fitness industry and the importance of face-to-face coaching. Craig discusses the challenges faced by new personal trainers, effective marketing strategies, and the significance of building community connections. He emphasizes the need for personal trainers to understand their pricing, packaging, and delivery of services to enhance client retention. Craig also highlights the value of mentorship and the importance of staying true to one's coaching style, especially in a world increasingly focused on online coaching.

Website: velocitymentorship.com

Instagram: https://www.instagram.com/craig_ptbusinessmentor/

In this podcast episode, Jono Petrohilos interviews Plamen Slavov, a successful fitness coach who transitioned from personal training to online coaching. Plamen shares his journey from growing up in a poor immigrant family to building a multi-six-figure online business. He provides actionable advice for personal trainers looking to transition online, emphasizing the importance of social media strategy, finding a niche, and engaging with clients. Plamen also discusses the significance of mentorship and taking ownership of one's growth in the fitness industry.

Connect with Plamen

@plamenslavov1

How to use a nutritionist to increase client retention, make easier sales and get more referrals with Matty Nagle from Nutrition for Gyms

In this conversation, Jono Petrohilos interviews Matty Nagel, a nutritionist who specializes in helping gym owners enhance client retention and satisfaction by providing in-house nutrition services. Matty shares his journey in the health and fitness industry, detailing how he transitioned from traditional coaching to focusing on nutrition for gyms. He discusses the various methods of delivering nutrition support, the success stories of clients and gym owners, and the business model that allows gyms to offer nutrition services as part of their membership. Matty also outlines his future plans for growth and how interested gym owners can connect with him.

Connect with Matt

https://www.instagram.com/nutritionforgyms

https://nutritionforgyms.com

In this engaging podcast episode, Jono Petrohilos interviews Justin Devonshire, a seasoned expert in the fitness industry. Justin shares his journey from starting a bootcamp to scaling a successful fitness studio chain. The conversation delves into the challenges gym owners face in a saturated market, emphasizing the importance of innovating value and understanding client needs beyond just workouts. Justin introduces the '165-hour concept,' highlighting the significance of supporting clients in their daily lives to ensure long-term success

Connect with Justin

https://www.instagram.com/justin_devonshire_mentoring

https://www.facebook.com/justin.devonshire.7

In this engaging podcast episode, Jono Petrohilos interviews Diarmuid O'Dowd Hill, a sales expert specializing in helping fitness professionals enhance their sales techniques. Diarmuid shares his journey from being a fitness professional to mastering sales, emphasizing the importance of understanding the mindset of potential clients. He introduces the CPCE sales system, which focuses on connection, context, and identifying client problems to effectively close sales without objections. The conversation delves into strategies for preparing for sales calls, establishing measurable goals, and drawing out objections to help clients realize their need for assistance.

Connect with Diarmuid O'Dowd Hill

Instagram: https://www.instagram.com/diarmuidodh

YouTube: https://www.youtube.com/@DiarmuidODowdHill

Jono Petrohilos interviews Rachel Holmes, a multi-award-winning fitness educator and international presenter. 

Rachel shares her extensive journey in the fitness industry, starting from her early days in aerobics to becoming a pioneer in online fitness education. She discusses the evolution of fitness training, the transition to digital platforms, and the importance of building a personal brand as a fitness instructor. Rachel emphasizes the opportunities available for group fitness instructors today and provides valuable strategies for success in a hybrid fitness business model that combines community classes with online offerings. In this conversation, Rachel Holmes discusses the evolving landscape of fitness events, emphasizing the importance of creating unique experiences that can drive revenue. She highlights the shift towards community classes and online programs, and the necessity of understanding local markets. The discussion also touches on the significance of mentorship and continuous learning in the fitness industry, as well as the impact of AI and digital marketing strategies on business growth.

Connect with Rachel 

https://www.instagram.com/rachellholmes/

https://www.facebook.com/RachelLHolmes

https://www.linkedin.com/in/rachelholmesuk/

https://www.youtube.com/@rachelholmes

In this conversation, Alex Povey and Jono Petrohilos discuss strategies for fitness professionals to create engaging content, build trust with clients, and leverage personal experiences. They emphasize the importance of starting with personal stories, using opinion content to address potential client concerns, and the necessity of creating a human connection in a digital world. They also explore content creation strategies, the significance of mentorship, and where to find more valuable resources.

Connect with Alex

https://www.instagram.com/alexcpovey

https://www.youtube.com/@alexcpovey