When you’re a stage performer, there’s nothing like connecting with people who bring vibe and excitement to your show. Is it possible to build your fandom and create the same energizing feeling in your business? In this episode, John Livesay, aka The Pitch Whisperer, chats with marketing strategist, entrepreneur, advisor, and best-selling author David Meerman Scott about fanocracy, strategies that help you build fans for your business, and the usual marketing tactics that scare them off. David touches on his relationship with his daughter and how they teamed up to write their book, which is not just a prescription for a business to grow fans but also a formula to live a more passionate and fulfilled life for every one of us.

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There’s an old way, and there’s the new way of selling – which side are you on? It’s about time you raise your standards and get intentional with your sales. In today’s episode, host, John Livesay, is joined by Mark Evans, author and Standard Sales Company founder. Mark talks about the significance of building systems into your sales process and salespeople. He also deals with the subject of fear of rejection, the four types of people you interact with, and how to do follow-ups without being pesky. Discover how sales is not something you do to somebody and how to ask the right questions to start meaningful relationships that close the deal.

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The core of every successful business starts from the small actions you do. By putting energy into the little things, you are actually creating a big impact on customer service. Entrepreneur, keynote speaker, and author of the great book called The 10¢ Decision, Laurie Guest, is the go-to resource for customer service excellence. In this episode, Laurie joins host John Livesay to talk about the power of not saying “no” and replacing that with the word “actually,” as well as the impact of doing small things and matching your energy zone with people to create loyal customers.

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Have you ever wondered how to turn a browser into a buyer on your website or your ad? Marketing consultant Billy Bross is here to tell you how to do it. Billy specializes in helping experts scale their online education businesses. In this episode, he joins host John Livesay tackle salesmanship, online marketing, and copywriting, and how copywriting made all the difference in Billy’s business. Whether you’re a solopreneur or an online entrepreneur, you don’t want to miss this episode.

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A study on financial advisors showed that about 17% were multi-family offices. It also revealed that the affluent sector finds the multi-family office model more appealing than other business models. In a nutshell, a multi-family office (MFO) is an independent organization that supports multiple families to manage their entire wealth. Today, John Livesay is joined by serial entrepreneur, experienced asset manager, and banker Ivan Ogilchyn who runs a global multi-family office around the world. Ivan is the founding partner and CEO of Octagonal, a multifamily office with focus in impact-minded, strategic direct investing. Listen to this episode to know more about running a multi-family office, the power of a warm introduction and building great human relationships, and how we should be more fearless like children.

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Whenever we are faced with rejection, the automatic reaction is sometimes to give up. In this episode, David Reed shares his origin story and the roadblocks he needed to overcome. David has a passion for entrepreneurship and wanting to control the outcomes in small businesses. After getting his MBA from UCLA, he ended up working for Pierre Landscape. Together with the owner, Harold Young, they grew the four-employee company to an $8 million-dollar enterprise. Interestingly enough, the company grew to $33 million after he left the management position to go back to being an employee. David talks about the importance of gratitude as a sales tool and celebrating wins with the entire team, not just a select group of people.

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Everyone dreams big, no matter how simple it is. When building a startup business, you already have success in mind. The question is do you know how to bring that success from your head into reality? Jon Warner, the CEO of Silver Moonshots and author of more than 40 books, talks about how to increase the chances of launching a successful startup business. He shares in detail the steps in how to build a strong foundation in the early stages of your business as mentioned in his book SLAM. He conveys the importance of narrowing your niche and understanding the needs of your target audience as one of the first steps you should be doing.

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Having money, a big house, and a profitable business can lead to a fulfilling life – or so we all think. In this episode, discover what a life of significance truly means as you learn from life and business coach Aaron Walker. Successful in business, Aaron first experienced retirement at the early age of 27, but it did not scratch an itch he thought it would. Learn how pursuing a meaningful life led him to masterminds and a podcast, and his “why” in writing his book, View from the Top.

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Hitting icebergs is just part of the business, especially when you are in the startup stage. Nevertheless, it does not mean that you can’t steer away from them because the fact remains that these mistakes can be costly. We double up the insight in this episode as host John Livesay interviews business professors Drs. Todd Saxton and Kim Saxton. Giving us a preview of their book, The Titanic Effect, they help startup founders navigate the icebergs that so often sink startups in the ideation and early stage of development. As they touch on the four oceans that startups have to get across and how they can do that, they also offer great advice on practicing your pitch.

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The Sale Is in the Tale

John Livesay, The Pitch Whisperer

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