The Sugar Show

The Sugar Show

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The Sugar Show episodes

  • Getting Over Tax Seasonal Depression with Kenesha Coleman

    Are you nursing a bit of a post-tax-season hangover? Never fear, our favorite Beauty CPA is here!

    Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives.

    I know many of our Sugar Tribe has gone to her to do their taxes and no matter what state they're in, she can help. So instead of helping with the aftermath, Kenesha is here today to set you up with proper tax planning so you can sit back and actually enjoy tax season next year!

    BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH: 

    • How to set your “New Tax Year Resolution”
    • The #1 no-no when it comes to your taxes.
    • The biggest way you’re probably leaving money on the table and how to fix it!
    • Kenesha’s easy 3 things you can do to start tax planning today!

    Take Control of Your Bookkeeping With Kenesha HERE!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what steps you'll be taking to plan for next year! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA.

    Want more? We’d love to have you in The Sugar Tribe!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    35 min
  • Embracing Your Sensitive Side with Shawna Rocha

    So your face has flared up to the point where you feel more tomato than human - now what?

    Shawna Rocha is the Director of Education for Hale & Hush (a brand we <3 here!) and a sensitive skin expert to the max. Not only does she teach a class in the Advanced Knowledge Library, but we’ve also taught together on this exact topic.

    Shawna is a sensitive-skin master. Whether it's medically sensitive, environmentally sensitive, product sensitivities, hair removal sensitivities, or whatever your skin may be saying “No thank you!” to, she’s got the knowledge on her side to help you navigate it.

    BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

    • How your overall health impacts the largest organ in your body (your skin!)
    • Why ingredients matter more than you may realize. 
    • The toolkit every sensitive skin girlie should have at their disposal to reduce irritation and maximize glow!


    Join Shawna’s Sensitive Skin Sugaring + Facial Training HERE!!

    🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re embracing your client's sensitive side! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Shawna @AwakenDaySpa.

    Want more? Join The Sugar Tribe for your one-stop shop for all things sugar

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    34 min
  • Getting Schooled by Alexander’s Aesthetics with Tiffany Montalbano

    Have you ever thought about going back to Sugar School? I know what you’re thinking - “But Shannon, I already have my Sugaring Certification and a solid book of clients who keep coming back for more, what more could I possibly have to learn??”

    The answer is a whole heck of a lot! This week Tiffany Montalbano, lead educator at Alexander’s Aesthetics, is back on the podcast to reminisce about the dark days of COVID lockdown and the massive benefits of continuing sugaring education.

    So even if you feel like a seasoned sugar pro, put down that cap and gown and grab your pen and paper because you’re not done learning yet!

    BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

    • Why committing to sugaring is committing to a lifetime of learning.
    • The safety net that Alexander’s helped create during the tumultuous era of lockdown.
    • How proper product education can actually save you money.
    • The secret to harnessing your own power of sugaring education and bringing it straight to your clients!

    Jump on the Sweet Education Train with Alexander’s Aesthetics HERE!!

    🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what you’ll be learning next with Alexander’s Aesthetics! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out @AlexandersAesthetics.

    Want more? Join The Sugar Tribe for your one-stop shop for all things sugar!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    37 min
  • Making Money with FB Groups with Stephanie Laynes

    Today I’ve got the incredible Stephanie Laynes with me and we’re talking all about Facebook Groups. Not mine, not hers, YOURS!


    There really isn’t anything else on the internet like a Facebook group. Sure you can blast your next event out to the masses on your Insta or engage with your followers in the comments section, but a Facebook group is really the only way to create real, meaningful connections with your community.

    So if you’ve ever considered having a Facebook group (or if you’ve had one in the past that you let die, no judgment..) this episode is for you! We’re breaking down just how you can harness the power of the FB group and take your business to the next level.


    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:


    • How a Facebook community can help you take on additional clients even when you’re fully booked without breaking a sweat.
    • The key to leveraging your online community to increase your educational reach and retail sales.
    • Why NOT having a Facebook group could be holding your business back from endless possibilities!


    🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟

    Check Out Stephanie HERE!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’ll be stepping up your game with a Facebook Group! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Stepahie   @StephanieLaynes. Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!


    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    52 min
  • All About Aftercare: Why Your Performance in the Treatment Room Isn’t Enough

    Are you someone who thinks your clients’ experience begins and ends in the treatment room?

    Oh if only it were that easy! But we can’t leave it up to our clients to Google or binge-watch TikTok for the latest fads to take care of their skin in between appointments. The results of that can range from silly (did you really think that a flashlight marketed as a "laser" would reduce hair growth?) to downright irresponsible (hello second-degree chemical burn from a high-powered acid exfoliant used on a fresh Brazilian).

    Our job as estheticians extend far beyond the treatment room, as proper homecare can help to prepare the skin for the sugaring treatment, as well as promote healing and prevent potential complications after the treatment. So today I’m breaking down the “’Dos” and “Don’ts” of self-care through all stages of hair removal.

    BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

    • How your client’s participation outside the salon directly contributes to your success in the treatment room.
    • Why you should be reading between the lines during that treatment room chit-chat to recommend products and tips for your client’s lifestyle.
    • The secret to properly educating your clients so you can become a team for Sweet Success!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what tips & tricks you give your clients to keep them smooth and satisfied in between treatments! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

    Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    25 min
  • Lets Talk Men

    Wanna know the secret to increasing your sugaring or skincare business by 50 new clients easily?

    Sugaring isn’t just for the girls anymore! All humans can want a smooth chest, back, or Brazilian or polished brows.

    So whether you’re marketing to clients who identify as male, are transitioning, or anywhere in between - it’s time we changed our perspective on who our ideal sugaring or skincare client is!

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

    • How the rise of social media has helped men embrace their self-care side.
    • What a huge difference YOU can make as an esthetician working with a client in a transitional period of their life.
    • The difference education, perspective, and a little TLC can make both in your business and in your male-identifying client’s life!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

    Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    21 min
  • THROWBACK: What to Know About a Trademark for Your Business with Joey Vitale

    With tax season knocking on our doors, it's the time of year when we estheticians get real about our businesses. And what better way than to ask ourselves the hard-hitting questions?

    Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? Do you even know what a “trademark” means to your business?

    In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your brand before you spend years building it.  You’ll learn why trademark research is a crucial first step, and things to watch out for when you are starting your trademark journey.

    If you’ve connected with or been inspired by this episode in any way,  leave us a reviewand let us know your biggest takeaway - I’d love to hear your biggest takeways! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!



    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    36 min
  • Smooth Operator: How Body Sugaring Can Set You Apart in the Beauty Industry

    So many of my podcasts are geared toward estheticians who have their own businesses, which is awesome, or maybe they're thinking of going solo.

    But today I wanted to address the employees.

    For all those employees out there, it is really an awesome time for your career because you can focus on your clients and not worry about all the details of running a skincare business.

    So let's dive into how you can be the best employee you can be.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

    • The seven ways that you can really think about whether or not you're actually making the best possible effort in that treatment room working for someone else.
    • A few areas you can step up in that you may be slacking (yoga pants, I’m looking at you!)
    • How to become the chit-chat champion and use your voice to both educate and entertain your clients!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re showing up as the best employee you can be!

    And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

    Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    20 min
  • What it Takes to Become a Sugar Goddess with Courtney Leddy

    What do you get when you mix an RN, a cosmetologist, and a little bit of sugar? A Sugar Goddess™️ that’s what!

    I am so excited to introduce all my Sugar Babes to meet Courtney Leddy. Courtney is the founder of Sugar Goddess™️, a beautiful line of sugaring products that she built with the help of her husband Ben on the admin side.

    So grab those headphones and listen up, because Courtney is here to tell you what it really takes to be a Sugar Goddess!

    BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

    • Why Courtney keeps three pots of sugar going at all times.
    • How teamwork makes the dream work with Courtney & Ben.
    • The secret to truly mastering the art form of sugaring by knowing your climate, client, and paste!

    Become a Sugar Goddess Today HERE!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear what being a Sugar Goddess means to you!

    And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Courtney  @SugarGoddess_Sugar.

    Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    28 min
  • Making Sense of Tax Season with Kenesha Coleman

    That’s right! Our favorite Beauty CPA is back on the podcast today to help you crunch the numbers this tax season.

    Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives. 

    Kenesha has been a long-time friend of the show and I’m so grateful to have her back on to be our “safe place” where we as estheticians and small business owners can go to ensure we’re maximizing our financial lives.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: 

    • What steps you should be taking (and in what order) before you begin doing your taxes.
    • Why using a trusted tax preparer may actually save you money..
    • How to navigate the maze of tax season and come out better on the other side - even if you end up owing taxes!

    Take Control of Your Bookkeeping With Kenesha HERE!

    If you’ve connected with or been inspired by this episode in any way,  leave us a review and let us know your biggest takeaway - I’d love to hear how you’re planning on kicking tax season’s butt!

    And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA.

    Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

    If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

    And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

    If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
    Grab your tickets and learn more here → https://sugaringconvention.com/

    And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

    Cheers to your Sweet Success! ✨

    35 min

About The Sugar Show

From the publisher's feed

If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself…