Behind the Screens

The Summer In Review & marketing Beetlejuice Beetlejuice with Lauren Greene

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It’s the summer in review! With the conclusion of the season, we’re looking back across all the box office results compared against previous years, before diving into the exciting new season kickoff success of Beetlejuice Beetlejuice. Lauren Green joins us again to provide UK insights into the film’s audience, and we discuss how best to market Beetlejuice Beetlejuice to capitalize on its opening success.


Topics and times:

  • The Summer In Review - 0:40
  • Beetlejuice Beetlejuice box office overview - 5:15
  • Beetlejuice Beetlejuice audience analysis - 7:15
  • Opportunities in the Beetlejuice Beetlejuice audience - 9:31
  • Beetlejuice Beetlejuice marketing recommendations in the UK and Europe - 12:12
  • Comparable titles insights - 15:04
  • Beetlejuice Beetlejuice audience reception - 18:45
  • Next week - 19:36


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • Beetlejuice Beetlejuice debuted above expectations with $111M in the domestic market and $35M from 69 international markets for a global debut of $146M.
    • Across the overall summer season, the domestic market saw a gross of $3.63B, down 10% from last year’s enormous box office from Barbie and Oppenheimer.
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