The 2024 "Summer of Sport" has bought viewers everything from The Olympics, Euros, Copa America, and T20 Cricket just to name a few, and while this might be great for fans... what's in it for the broadcasters showing them? In this episode we discuss how the Olympics has become increasingly streaming-focussed, and what this means for the free-to-air channels, what purpose major sporting events carry for streaming and broadcasters alike, and finally we discuss the growing and untapped potential of women's sports in the USA.

Production by Rory Gooderick.

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