The Superabound Podcast

This week's episode is a little different. Instead of a regular episode, I want to invite you into something Steve and I built for you: 5 Days to Superabound Success.

It is a curated collection of some of our most loved Superabound teachings, designed to help you create whole life success without getting pulled back into the Goal Swamp of other people's expectations.

In about 20–30 minutes a day, you will get to test-drive tools we use with clients to create real clarity, cleaner decisions, and more protected fuel for building the business you want inside the life you want.

Inside the five days, you will explore:

• How to trade goals for Lanterns: external targets into meaningful achievements that actually light your path forward.
• A favorite meditation we use as a jumping-off point for clarity, so you can make decisions with more confidence and less Static.
• Boundaries + the Personal Filter: how to protect your energy, focus, and time so your work stops draining your life.
• Writing that connects: how to speak to the people you are here to serve, whether that shows up as a book, marketing, or copy that actually sounds like you.

Everything is ready for you now.

Go sign up at: https://besuperabound.com/success

You can go through the lessons in any order, but we did put them in an order that will build momentum. If you are starting on a Monday, I recommend moving through it across the week and spending a little time each morning with the ideas.

If one of the lessons really clicks, you will see where to go next:

• If you want more on intuition and "magical business" work, you can explore The Entrepreneur's Guide to Your Magical Business.
• If you want to build a real writing habit, you can jump into the 30-Day Writing Challenge.

Email [email protected] and I will help you get oriented.

I'll see you inside 5 Days to Superabound Success.

In this episode, we take a fresh look at what a sales process is really for, and how to make it feel clear, calm, and aligned for both you and the person on the other side of the conversation.

You will hear practical ideas to help you evaluate what is working, spot where things get clunky, and make improvements without turning your sales conversations into a script.

• How to tell when the issue is not you or the market, but the process itself
• What a strong, trustworthy sales experience feels like from the buyer's perspective
• Why "polished selling" can fall apart if delivery and client experience do not match the promise
• How to identify the parts of your sales flow that build connection and the parts that create friction
• A simple way to review recent sales flops for patterns and insight
• What it can look like to replace a traditional sales call with something more useful
• Why you might not want to use your internal team as your sales thinking partners for this process

If you are ready for your sales process to be more effective and aligned with your business, you need to hear this episode. And if you are ready to rethink your process, book a Superabound Start Session here.

If you have ever felt like you are doing all the right things in your business… and still not getting the "yes" you thought you earned, this episode is for you.

In this conversation, we explore why the best strategy is often the best story, and how to tell yours in a way that feels human, true, and unmistakably compelling. Not slick. Not performative. Not written by a robot. Just clear, honest, and strong enough to carry your Vision.

You will leave this episode with a sharper sense of what makes a story work, and a practical way to shape your message so people actually care, remember it, and want to be part of it.

What you will learn:

• How to stop making your audience do all the work to "get it," and instead guide them into emotional clarity.
• The simple story structure that consistently earns attention, trust, and buy-in.
• How to tell your story in a way that feels like generosity, not marketing.
• Why a polished story is not about being impressive, but about being understood.
• How to think in ripple results, so the work you do today actually echoes toward what you are building.

If your Static has been whispering that you need a better plan, a better funnel, or a better script… you might simply need a better story.

To join the 30-day writing challenge, click here.

And if you want to dive into the Superabound Author's table, learn more here.

If you have ever wondered, "Should I raise my prices… or would that break trust with the people I serve?" this episode will help you think that through.

In this solo coffee chat, Erin Aquin shares three non-negotiables to have in place before you increase your rates, especially if you are a service-based business. You will walk away with a clear, grounded way to make a pricing decision you can stand behind, without turning your clients into guinea pigs, and without asking your nervous system to carry the weight of a decision you are not ready to hold yet.

This is for business owners who want their pricing to reflect real value, real care, and real results, not a trend, a panic response, or because "everyone else is doing it".

In this episode, you will learn:

• Why "raise prices to fix the problems" is a disaster waiting to happen
• The systems you need to audit before you charge more, so the experience actually matches the price.
• What "consistent delivery" really means when your time and energy are the product
• How to think about results and proof with integrity, especially if you are newer in your work or still refining your craft.

At Superabound, we care about building businesses that protect your life, not ones that consume it. Pricing is part of that. If this episode brings up Static for you, that is not a sign you are doing it wrong. It is often a sign that something important wants your attention before you make the next decision.

If you want to explore that further with Erin as your coach, learn more about working with her at besuperabound.com/consultation

If you have ever wondered why your business feels heavier than it "should," this conversation will give you a clean reframe: your energy is not a nice-to-have. It is the primary asset. Erin Aquin and Tricia Dempsey unpack what it looks like to protect that asset with real boundaries and real systems, so the business can grow without costing you your health, your relationships, or your joy.

In Part 2 of their conversation, you will hear a candid behind-the-scenes story about what happens when boundaries slip, and why the answer is not to be tougher. It is to design support structures that serve people well without asking the founder to be endlessly available. This is a conversation about building a business that protects your life, not one that consumes it.

• Why founder energy is often the real bottleneck, and why pushing through is rarely the right solution
• How to reset boundaries without becoming less generous, less caring, or less customer-centric
• A practical way to think about saying no as simultaneously saying "yes" to the Vision you are building toward
• Why strong boundaries are easier to hold when you have multiple support pathways (systems, team, and clear containers) instead of relying on heroic founder effort
• How to treat your clients like capable adults, and why that respect changes the quality of people you attract

• Learn more about Tricia and her work at ThriveHive

If today's conversation lit something up for you, Erin can help you create the mindset, strategy, and structure to build a business that supports the life you want. Learn more about coaching with Erin at besuperabound.com/consultation

Enjoyed the show? Please leave us a review on Apple Podcasts or Spotify—it helps other creative entrepreneurs find the show!

If you have ever wondered whether leaving an employer is too risky, this conversation will help you map a practical path toward building a business that supports the life you want.

Join Erin as she sits down with Tricia Dempsey of ThriveHive to unpack what it really takes to build a lean, purpose-aligned business that creates meaningful impact, stable income, and more freedom. The best part is Tricia did it all without recreating the same old corporate model with different wallpaper.

• Why relying on one employer can be the riskiest model for anyone
• What it takes to avoid building a business that feels like a repeat of your last job, and how to build around energy, purpose, and capacity.
• How Tricia runs a high-impact company with a lean team using systems, clear ownership, and weekly rhythms.
• What it looks like to evolve as a leader, from doing everything yourself to building an effective team that you can trust.

• Business owners and consultants who want a more sustainable model, (including even taking Fridays off).
• Corporate leaders considering a move into consulting or entrepreneurship.
• Anyone who wants systems and leadership practices that support growth without burnout.

• Learn more about Tricia and her work at ThriveHive

If today's conversation lit something up for you, Erin can help you create the mindset, strategy, and structure to build a business that supports the life you want. Learn more about coaching with Erin at besuperabound.com/consultation

Enjoyed the show? Please leave us a review on Apple Podcasts or Spotify—it helps other creative entrepreneurs find the show!

Are you putting up with "fine" when you really want "fantastic"? In this episode, Erin and Steve explore why business owners tend to settle and, more importantly, how to stop. With AI and new tech making high-level work more accessible than ever, there's just no reason to stay stuck in situations that drain your energy (and your bank account).

We're helping you get clear on the signs that you've started settling—from the vendor who never quite delivers to the employee you wish would leave.

What we're talking about:

• How to spot those excuses you've been making for underperformance.

• How building our own course library gave us the freedom to finally ditch a subpar service provider.

• Why you don't have to settle for team members who are weighing you down.

• Superabound Course Library: Want to see the platform Steve (and Codex) built that gave Erin and Steve the freedom to upgrade their business? Check it out at CoursesForCreatives.com .
• The Superabound Book Bonuses: See the course platform from the inside as you get the bonuses to their book Superabound at besuperabound.com/book.

Enjoyed the show? Please leave us a review on Apple Podcasts or Spotify—it helps other creative entrepreneurs find the show!

If you have ever looked "fine" on the outside while feeling fried, foggy, or oddly disconnected from the business you used to love, this episode is for you. Early-stage burnout rarely announces itself. It shows up as low-grade anxiety, constant firefighting, and a calendar packed with things that do not actually move you toward your Vision.

In this conversation, Erin and Steve name the real root of early-stage burnout: it is often not the number of things you are doing. It is the number of non–Vision-aligned things you are doing.

• Why burnout can start before you look "overwhelmed" on paper.
• How the Goal Swamp keeps you productive without feeling fulfilled.
• What "Static" is, and how to treat it like wisdom instead of a problem to eliminate.
• Why the first signs of burnout are often spotted by the people closest to you.
• The leadership skill nobody teaches: protecting your time and energy like it is sacred.

You do not need to wait for a breakdown to change your week. You can spot early-stage burnout sooner, name what is actually happening, and make decisions that protect your life and your business.

For more support on stopping early stage burnout in your life, get Your Best Week, a five-day on-demand class designed for busy leaders and business owners who want their work to be supported by their life, not the other way around.

If you have been telling yourself, "I just need to push through," this is your interruption. Your Vision is allowed to lead again.

In this powerful continuation of my conversation with Annyse Balkwill, we dive deep into what it actually takes to leave the corporate world behind and build a business aligned with your Vision, and not someone else's template.

Annyse shares the raw truth about her transition: the crying in the fetal position, the three months of no work, and the moment her mentor threw her into the deep end with her first facilitation. Annyse's story is the real journey of building something meaningful while everyone around you questions your sanity.

• The breaking up that comes with breaking free: Why leaving corporate life means losing parts of your identity and how to navigate that grief
• The entrepreneurial muscles you actually need. Spoiler: it's not just confidence. It's stubbornness, humility, and the ability to hold a Vision no one else can see yet
• The mantra that built a business: How "I show up and do good work and good work will follow" became Annyse's entire strategy (and why that's more powerful than any marketing plan)
• Why purpose-first business isn't optional: The connection between loving the humans you work with and building genuine commercial success
• The water crisis no one's talking about: Why aging infrastructure and the need for visionary women leaders in water are interconnected challenges
• What transformation actually looks like: Why entrepreneurship isn't something to master but a practice that reveals who you're capable of becoming

Annyse built her career in the water industry for over two decades as a chemical engineer, designing water treatment plants globally and serving as a global product manager at GE Water & Process Technologies. Ten years ago, she founded LuminUS Group Management Consulting Inc. to impact the industry at a broader level, working with leadership teams to unlock potential and create conscious cultures that propel meaningful action. Through coaching, facilitation, and experiential learning, Annyse and her team help clients transform businesses, integrate teams post-acquisition, and build the visioning and storytelling skills imperative for creating sustainable momentum. She hosts Meaningful Conversations with Annyse, a podcast elevating women's voices in the water sector, and believes that investing in women for leadership roles is essential to meeting the significant challenges the industry faces.

• You're considering leaving corporate life but terrified of what comes next
• You've already made the leap and need reassurance that the fear and uncertainty are part of the path
• You want to build a business rooted in genuine relationships rather than marketing tactics
• You're curious about how purpose and profit actually work together in practice
• You believe business should be a spiritual practice, not just a revenue generator

• Connect with Annyse and learn more about LuminUS Group at www.luminusgroup.ca
• Listen to the podcast: Meaningful Conversations with Annyse
• Purchase the LuminUS deck at www.luminusgroup.ca/shop

Listen now to hear how Annyse turned her intention into reality, and why the journey never stops asking you to grow.

What happens when a successful chemical engineer walks away from a corporate career to follow a calling she couldn't ignore? In this episode, I sit down with Annyse Balkwill, founder and CEO of LuminUS Group, to explore her remarkable journey from designing water treatment plants around the world to creating a consulting practice that transforms leadership teams and organizational cultures.

This conversation is a masterclass in trusting the universe, understanding your power, and building a business that reflects your deepest values. Whether you're contemplating your own leap into entrepreneurship or looking to deepen your leadership practice, Annyse's story offers both inspiration and practical wisdom.

• The unexpected moment that shifted everything: how a planning meeting introduced Annyse to a way of working that would become her life's calling
• Why the "knowing" came first and the spiritual practice of standing your post before you have any idea how things will unfold
• The power of co-creation. How a snowstorm and some wine led to the creation of the LuminUS deck (and what that teaches us about letting go of perfection)
• What it really takes to leave corporate life, including the inner work, identity shifts, and "crying in the fetal position" that most people don't talk about
• How to build a business on your own terms without forcing, without following someone else's playbook, and with deep trust in your unique path

Annyse built her career in the water industry over two decades as a chemical engineer, designing water treatment plants globally and serving as a global product manager at GE Water & Process Technologies. Ten years ago, she founded LuminUS Group Management Consulting to create impact at a broader level. Through coaching, facilitation, and experiential learning, Annyse and her team work with leadership teams to unlock potential, build conscious cultures, and create the conditions for meaningful collaboration and sustainable growth. She is passionate about investing in women for leadership roles as a catalyst for the bold change needed in today's business landscape.

• Connect with Annyse and learn more about LuminUS Group at www.luminusgroup.ca
• Listen to the podcast: Meaningful Conversations with Annyse
• Purchase the LuminUS deck at www.luminusgroup.ca/shop

This is part one of a two-part conversation. Stay tuned for part two where we dive even deeper into leadership, transformation, and what it means to build a truly generous business.

Subscribe to the Superabound podcast and join the Collective at besuperabound.com/podcast