The Superwall Podcast

Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise.

In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph.

• Buying post-viral apps cheap, then scaling them into their biggest winners
• Why removing the onboarding paywall on Celebs made more money, not less
• Running 4,000 fully AI video ads a month for over two years
• Why AI ads made them grow the human team, not cut it
• The "infinite search space" behind how they test creative
• Tagging every AB test's reasoning to hand decisions to AI agents
• Doubling ARPU across the portfolio in 12 months

Steal their playbook.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his.

In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010.

• The loan structure that lets him buy a $10K/month app for almost none of his own cash
• How one hard paywall doubled the trial start rate from 6% to 13%
• Why the title and subtitle are 80% of ASO
• The migraine keyword that turned a $1K app into $8-10K/month
• How a keyword doing just 30 searches nets 100-150 downloads a day
• Why distribution, not features, is the real moat

Whether you're buying your first app or building from scratch, this one shows you how to turn undermonetized apps into cash machines.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.

In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook.

• Why ChatGPT reset the pricing anchor to $20/month
• The math: $30M ARR takes 500K payers at $4.99, just 125K at $20
• The category rule Flo used to become the first women's health unicorn
• Why 50% year-one resubscription signals a nine-figure asset
• Organic benchmarks: 50%+ is great, under 20% means you're on a UA treadmill
• How Runna became the front of Strava's funnel
• The exit timing mistake that cost MyFitnessPal $100M
• The four buyer types and the narrative each one pays for

Sell before you need to. Let the buyer pay for the peak.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite.

In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling with zero posts.

• Why slideshows outperform talking head UGC across 100 creators
• The trial month deal structure: 4 videos, 4 stories, link in bio
• 20% one-time commissions that make creators post extra
• 1,000+ DMs a week, opening with "paid promo affiliate deal?"
• $2.50 cost per download from reposting organic winners on Meta
• Age-based onboarding that stopped killing signups

Follow Cedric on X: https://x.com/Cedric_Roberge 
LinkedIn: https://www.linkedin.com/in/cedric-roberge-3832472bb/

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own.

In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget.

• Why D2C "talking head" ads fail for apps, and what works instead
• The one thing every app ad must do: prep users for the App Store before they click
• The Reddit plus Claude research pipeline that makes copy feel like mind-reading
• How to use emotional language from niche subcultures to let the algorithm do your targeting
• Why 400-500 iterations on a single ad format is normal, not overkill
• The age-based cost analysis that reveals which audiences actually convert to paid
• How Meta's Value Rules let you bid more on high-LTV users without killing reach
• Campaign architecture: why separating ad sets by format and message unlocks scale

If you're running a subscription app and treating Meta like a checkbox, this episode will change how you think about paid growth.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.

In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth:

• Testing Reddit, X, paid ads, and influencers before going all in on the winner
• Sending 500 DMs a day across verified accounts with 1,000+ followers
• The "Paid promo" opener that cuts through flooded inboxes
• Four deal structures, including his favorite: the minimum view clause
• Keeping CPMs at $1 to $2 while RPM runs $3 to $4
• One video that drove 1M views, $3,000, and his first 10,000 download day
• Vetting creators by engagement, not follower count

Follow Evan on X: https://x.com/EvanYadegari

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.

In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up.

• Engineering your app to go viral by building shareability into the product itself
• Why apps that help users earn money or get something back crush organic growth
• The 1:10 manager-to-creator ratio that keeps top programs profitable
• Engagement rate benchmarks: 7.5% to spark, 12%+ means you're going viral
• How a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rate
• The Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMs
• Why the best UGC programs on SideShift pay $800/month for 60 cross-posted videos
• How payment structure, not content, is what kills most creator programs

If you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook.

Guest: @drewlevinn | SideShift

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A.

In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth.

• The first TikTok that drove tens of thousands of signups overnight with zero strategy
• Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts
• How comments, not views, predict whether a creator will actually convert
• Why TikTok outconverts Instagram Reels, and when geography kills your results
• Building features designed to look impressive on camera before a single video is filmed
• The $100 per 100K views bonus structure keeping hundreds of creators motivated

If you want to build a creator program that compounds instead of churns, this one's worth your time.

Follow Kiran on X: @kdxcreative | LinkedIn

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.

In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here.

• Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month
• Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal
• Using SpyTok to find formats that outperform an account's median by 200x
• The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries
• Why virality and conversion are two completely separate problems
• How to correlate App Store ranking movements directly to specific TikTok posts

If you want a repeatable organic system that actually drives installs, this one is required listening.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.

In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing. 

• The 10-minute brainstorm that turned into GlamUp, a million-user app
• One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily
• How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale
• Hard paywall right after onboarding beat explore-first by 50% conversion
• Raising prices by 20% and watching conversion go up, not down
• Building a creator course where 50% of graduates go viral within two weeks
• Why 90% of Nicole's insights came from downloading apps herself, not from X

Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...