The Superwall Podcast

Meet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.

In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual users to hosting New York Tech Week events that pulled 3,000 RSVPs. Her Instagram reels have hit 2M+ views, and she's become the poster child for why every startup is hunting for "the right cracked 20-year-old TikToker."

We cover:

• How her first tweet got 20 likes (and why that's actually huge)
• The Hinge dating strategy that turned into viral Twitter content
• Why doing the opposite of what's trending actually works
• The "calm content" format that's converting 200+ followers per post
• How to "borrow clout" through smart collaborations
• Managing creative talent: when to be prescriptive vs. letting them cook
• Why LinkedIn is the most undervalued channel for building a brand
• The shift away from loud content and what's coming next

Whether you're a startup looking to hire your first content person or trying to crack organic growth yourself, this episode reveals the mindset behind Gen Z's most effective marketing strategies.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

What if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.

In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid subscriptions, and the single paywall change that boosted conversions from 20% to 30%.

They documented every experiment, tracked every metric, and figured out exactly what psychological triggers turn a curious user into a paying customer in the addiction recovery space.

We cover:

• Why 85% of users decide to pay in the first 5 minutes
• The paywall change that jumped conversion from 20% to 30%
• The "review hack" that took them from 50 to 1,000 App Store reviews
• How they anchor pricing against users' current spending habits
• Why transparency about cost actually increases conversions
• The value equation: Dream Outcome × Likelihood ÷ (Time + Effort + Sacrifice)
• Ad creative insights: why age matters more than they expected

If you've got a consumer app stuck in revenue limbo, this episode might be your roadmap out. From complete beginners to $30K monthly, Asher and Thatcher show you the systematic approach that works.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Most workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.

In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600K ARR with three engineers and zero marketing experience.

Peter breaks down the systematic approach they used to go from a bathroom break TikTok to consistent viral content, including the "fade-in" format that hacked Instagram's algorithm and the accidental bug that became their biggest monetization breakthrough.

We cover:

• The six-second format that generated 300M+ views
• Why their biggest revenue boost came from an accidental paywall bug
• How to horizontally scale viral formats across multiple accounts
• Why product design should prioritize screenshots over UX
• The science of breaking down viral content into testable components
• How network effects become your moat when anyone can vibe code an app

Whether you're launching your first app or trying to crack organic growth at scale, this episode shows you how three engineers with zero marketing background systematically turned content creation into a repeatable growth engine.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple Strategy

What does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC, paid ads, and relentless experimentation.

Dan shares the exact playbook he used to go from a viral LinkedIn post to $2M ARR, including the mistakes that cost him months of wasted effort and the frameworks that finally unlocked scalable growth.

We cover:

• Why waitlists are useless (and what to do instead)
• The "Career Dave style" format that consistently goes viral
• How to target the right audience in the first 3 seconds
• The 80/20 rule of UGC: copy what works, experiment with 20%
• Why some videos get 11M views but zero conversions
• The shady (and illegal) tactics happening in app marketing right now
• How to turn $1-2K into your first paying customers
• Why indie hackers get stuck (and how to break through)

Whether you're launching your first app or stuck at $10K MRR wondering what's next, this episode gives you the tactical frameworks to scale faster without burning cash on tactics that don't work.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.

Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growth engine. From creator compensation models to performance-tested onboarding flows, this conversation is a must-listen for founders, growth marketers, and product builders looking to scale without burning cash.

We dive into:

• The exact TikTok formats that fuel virality (and why they work)
• How to turn organic videos into high-converting paid ads
• Micro-influencer compensation models and scaling content output
• Bloom’s AI-powered content workflow
• How to convert a Gen Z audience with gamified onboarding and social proof

Whether you're operating with a $10K budget or scaling past $1M ARR, this episode offers practical, repeatable insights into building a content engine that drives long-term growth.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

What does it take to build an app that reaches 150 million users and generates multi–8-figure revenue? In this episode of The Superwall Podcast, we sit down with Hunter Isaacson, the mind behind viral consumer apps like NGL, Wink, and Bags, to find out.

Hunter unpacks the playbook he’s used to repeatedly scale apps to tens of millions of downloads — and it’s far from luck. From his deep understanding of user psychology to the power of platform arbitrage and product simplicity, this is a masterclass in viral growth, creative iteration, and scalable monetization.

We cover:

• The story behind NGL’s explosive rise to 150M+ MAUs
• How to tap into group behavior to drive virality
• Why your call-to-action matters more than your UI
• How to monetize without killing user delight
• Using micro-funnels and social loops to build retention
• Lessons from both viral wins and flopped launches
• Why crypto, PvP mechanics, and creator tools are the next frontier

Whether you’re building a social app, a fintech product, or anything consumer-focused — this episode is a goldmine of practical frameworks, lived experience, and insight from one of the sharpest product minds in mobile.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

The Secret Behind Weirdly Viral Apps
Featuring Canyon Pergande

What if your next 100,000 users didn’t come from ads—but from TikTok videos made by broke college students?

In this episode of The Superwall Podcast, we sit down with Canyon Pergande to unpack the real playbook behind the app world’s weirdest (and most efficient) viral growth stories. From job-hunting platforms to AI photo apps, a new wave of founders is turning low-budget, high-volume UGC into massive download numbers—and doing it with remarkable speed.

You’ll learn how these companies are using student creators, creator briefs, and smart experimentation to unlock CACs that paid ads can’t touch. This isn’t about theory—it’s backed by real case studies, real numbers, and real tools.

What we cover:

• How apps like Sideshift and Photogenic turned $10K into millions of views (and paying users)
• The art of a good creator brief—and why less is more
• How to “warm up” a TikTok account like a pro before launching content
• Why UGC + paywalls is the new formula for converting views into revenue
• How tools like Spytalk help teams track and replicate viral formats
• UGC vs. influencer marketing: where the cost, trust, and ROI really sit

This is the episode for anyone building a consumer app in 2025—and wondering how to grow fast without burning cash.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

How I Grow Viral Apps to 1M+ Downloads (Just Copy Me)
Featuring Yev Marusenko

What does it take to grow an app from zero to over a million downloads—without burning through your budget?

In this episode of The Superwall Podcast, we sit down with Yev Marusenko, growth lead at Sizzle AI, and one of the sharpest minds in data-driven growth today. From faceless YouTube virality to scalable UGC and paid ad flywheels, Yev breaks down the exact frameworks he’s used to build, test, and scale creative that converts.

If you’re a founder, growth lead, or performance marketer, this conversation is a masterclass in systematic experimentation, performance storytelling, and funnel optimization—built for results.

What we cover:

• How Yev uses $5 experiments to find 10x ad creatives (and scale them fast)
• Why creative variation volume beats perfection early on
• How to identify funnel “tipping points” that drive massive compounding growth
• The secret to blending organic + paid for a sustainable growth loop
• Why micro-storytelling is the most underrated tactic in mobile marketing
• The real process behind a 79K-like TikTok ad—and why not all viral hits convert

Whether you’re just launching or trying to turn a growth plateau into a breakout moment, this episode gives you the tools and mindset to experiment faster, spend smarter, and scale with confidence.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...