How often have you not landed a sale, because your lead could not afford you?

Do you feel like your price point is “too much” or that you’re an imposter who can’t actually deliver the level of service your prices imply?

Our own financial trauma informs the way we behave around money to a large extent and healing that is part of doing the money mindset work. But even without digging deep (because healing trauma is outside of my scope!), there are some practical ways you can shift that reality right now!

There is a way for you to feel relaxed and open on a sales call, even if your price point feels edgy or stretchy, because you have potential customers for whom it won’t feel that way and who will be happy to pay!

In the season finale of Selling Chocolate Season 4 we explore:

Tune in to the final episode of Season 4 and lets work on owning our prices with confidence so that we can sell with ease!

“I was taking my lived experience of not having 'enough' money, or that that five-figure amount was too much, and assuming that everyone’s lived experience was that as well.”

- Carly Jo Bell, Selling Chocolate, Season 4

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

Do you feel that you’re just “bad at marketing”? Do you regularly procrastinate on creating content? Or get to the end of the day and realize with a twinge of guilt that you "forgot" to post?

If so, you’re not alone!

Many people have negative associations with marketing and the trouble is that those negative associations will eventually become deeply engrained beliefs—beliefs that hold you back from creating content that connects and converts.

Imagine if you could have a “beginner’s mind” around marketing, and if you could drop the perfectionism that's holding you back. Imagine if you truly believed and even KNEW that every single time you created content, you got paid.

What might that change about how you approach marketing your business?

In this first episode of Season 3, I’ll take you through a process to help you begin to uncover what unhelpful beliefs you have about marketing (and yourself as a marketer) so that you can move towards a fresh start with marketing—and actually begin doing what you need to do to create authentic content that connects and converts.

p.s. If you’re ready to dive deeper, consider joining Marketing, Magnified, the marketing incubator in which we build the foundations from which you can create authentic content that connects with and converts your audience into paying, soul-aligned clients and customers.

Remember, you’re NOT bad at marketing, no matter what your brain is saying!

“Wouldn’t it be truly amazing if you could start fresh? Think about it, seriously - you have all these built-up negative associations with marketing. You might have even started believing you’re simply bad at marketing. And some of you might even harbor some pretty intense resentment towards the fact that you have to market. If you were to simply start fresh, without all of those negative associations, what doors do you think might open for you?” - Carly Jo Bell, Selling Chocolate

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

Enter to get in-depth feedback on one of your pieces of content by joining the Big-hearted Entrepreneurs Facebook Group, and then dropping the link to one of your pieces of content here: https://www.facebook.com/groups/wholeco/permalink/1095211067727686

Do you feel like you’re doing all the things you’re meant to do in your marketing, but you’re still not getting the results you want?

Here’s the thing: there’s a LOT of information on marketing out there. Some of it is great, because it goes beyond just "what to post" and gives you the foundations to actually start converting from your content. Some of it is, well, no better that swipe copy and content prompts that might help you be consistent...but unless you already have the foundations of your Sustainable Sales System, it's not going to help you convert.

And when you’re starting out, you simply don’t know what you don’t know—which is why I'm using this episode to help you understand WHY what you've been doing hasn't been working, so you can then be open to learning what WILL actually work.

I learned how to market by doing ALL the wrong things. It was trial and error until I went back to MY foundations and finally figured out how to create content that actually, consistentlyconverts.

In this episode, I’m going to talk you through the 5 types of content that do NOT convert and explain how to switch from having to "convince" your audience to buy, to being able to speak DIRECTLY the people in your audience who are already READY to buy. Why are we starting with what DOESN'T convert? Because in order to make room for you to start creating content that DOES convert, you need to know why what you're currently doing ISN'T converting!

Tune in now to get clarity on why what you've been doing hasn't been converting, and then listen to S3E3 to learn what to do instead!

“In order to play the game, we have to not only know what TO do, but we also need to know what NOT to do.”

- Carly Jo Bell, Selling Chocolate

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

How many times have you sat in front of your computer screen, TRYING to create content, but you simply don't know what to post?

Well my friend, that's exactly why this episode exists: to help you learn the foundations of creating conversion content and always know "what to post"! Inside this episode, I'm breaking down the exact simply and replicable process that I and my clients use all the time to never run out of content ideas—and not just any ideas, but ideas for content that consistently converts.

In episode 3 of Selling Chocolate Season 3:

Take notes and get ready to start creating content that converts.

“The problems, questions and experiences that someone has who is ready to purchase, and the problems questions and experiences someone has who isn’t ready to purchase are usually different. And so many entrepreneurs get caught up accidentally talking to the people who aren’t ready to buy in their audience.” - Carly Jo Bell, Selling Chocolate

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

If you knew that there were people in your audience who were READY TO BUY, what would you do?

Usually when I ask that question, I get a similar response: "I'd tell them how they can work with me."

And yet so many big-hearted entrepreneurs still feel stressed about selling. They worry they might annoy their audience, or that they haven't yet created "enough" value to have the "right" to sell—especially directly in their content!

If any of that feels familiar, I get it.

One, because so many of my clients come to me feeling the same way. But two, because I used to hate selling—yes, me, the person who now sells in almost every single piece of content I create. Back then, even just creating a call to action at the end of my content made me squirm! I had so many fears about it.

But here’s the thing: there are people in your audience who are looking for the exact thing that you offer. And if you want to SERVE them, you can't really do that through free content alone; you have to sell to them. It's as simple as that.

In this episode:

Selling does not need to be sleazy. Let’s step out of our limited beliefs around selling and start giving the purchase-ready people in our audience exactly what they want and need. Let's start selling.

“It is not serving your ideal customer to never sell to them. Or to sell to them only occasionally, when you’ve given enough value to make up for it. It IS serving your ideal customer by selling to them. By actively, intentionally, boldly, publicly and above all CONSISTENTLY selling to them.” - Carly Jo Bell, Selling Chocolate

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

How do you know what the "right" strategy is for you? And what if you feel like you've already tried "all the things" but you're still not converting at a sustainable level?

That's exactly how Flora Ong, a relationship coach and previous Marketing, Magnified and EXPAND: Level 1 client, felt when she came to me: like she was doing everything that so-and-so said she "should" be doing, but nothing was working how they said it would for HER.

​​Flora Ong is a dating and relationship coach and founder of Redo Love, whose sole focus is helping people find peace and joy in the process of dating. She is a certified life coach and trauma-informed specialist. Her focus on attachment styles helps people understand how they were programmed to have the life they do and how to reprogram their brains so they can have the life they want.

Inside this episode, I talk with Flora about her journey of not know how to get leads to now knowing that every time she creates content, she's going to get paid.

We also talk about...

Let us know your biggest takeaways this season by dropping in on our Facebook group: https://www.facebook.com/groups/wholeco

“It’s not just about the consistency and the familiarity, it’s really more about the resonance; It’s more about what you’re saying, what you’re creating, what you’re talking about. Is it something that resonates with the purchase-ready version of your ideal customer?” - Carly Jo Bell, Selling Chocolate

Follow Flora:

IG @redo.love

TikTok @redo_love

www.redo.love

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

Your first $10k month is an exciting milestone. But what actually happens when we reach it? And what happens after that?

My first $10k month happened when I was energetically ready for my first $10k month. Consistent 5-figure months, on the other hand, took quite a bit more strategic planning, and what gets you 'here' to your first $10k month isn't usually what will take you 'there' to consistent 5-figure months.

That's why in this episode, I'm talking about what to focus on to create your first $10k month versus what to focus on to create consistent 5-figure months.

This isn't a conversation I've heard a lot of business owners talking about, which is why inside Season 2, Episode 1 of Selling Chocolate, we're diving into:

I hope you have your notebook or notes app handy, because you will want to take some notes as I help you dive deeper into creating sustainability in your business.

"When I was pre-10k month in my business, I can't tell you how many hours each day I spent just sitting in front of my computer doing all this random fancy busy work, that didn't actually need to be done—at least not back then—because I believed that I had to work eight hours a day in order to be successful. And let's be honest, I often worked more than that. I also did that because, let's be real, part of me thought that I had to work really hard in order to be worthy of success. So what that practically meant is that I would finish client work, and then I would start thinking about all the other things that someone, somewhere said that I 'should' be doing and I would try and get started on every single one of them. The only problem is when you try to do everything you really end up doing nothing."

-Carly Jo Bell, WholeCo Media

Selling Chocolate, S2 E1

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

Feel like you're doing all the things to make more sales, but still hearing crickets? Does it feel like no one is buying, or like it's a constant uphill battle to sell your offer? Do you truly enjoy the work you are doing in your business?

These are some of the questions I explore in this episode as I invite you to get familiar with your inner voice, so you actually CAN make more sales. Because let's be real: the easiest way to make 0 sales is to sell something you don't actually want to sell.

In the last episode, I spoke about your first $10k month and what happens after you hit that milestone. In Season 2, Episode 2 of Selling Chocolate, I expand on one of the biggest keys to creating genuinely sustainable success: Offer Alignment, AKA selling what you want to sell, to the type of person you most want to sell to.

Here's a quick peek at what we cover in this episode:

Grab the beverage of your choice and get comfortable as this episode is going to help you settle even more wholly into sustainability.

"Instead of focusing on what's the next strategy? or what should you do next? you get to start this next leg of your journey toward your next level of expansion by asking one very important question: What do I want? What do I want to do? What do I want to create? Who do I want to be? How do I want to build this business? What do I want my next steps to be?"

-Carly Jo Bell, WholeCo Media

Selling Chocolate, S2 E2

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

Wouldn't it be amazing if you could put an offer out into the world and know it's going to sell?

Around here, we call this an "Easy-Yes Offer."

This is what the entire Season 2 of Selling Chocolate is all about: how to create your Easy-Yes Offer. And though all the pieces I cover in Season 2 are necessary to create that Easy-Yes Offer, inside this episode, we are going deep into the actual practical strategy of how to do so. Because sometimes, ya just wanna know!!!

In classic Carly fashion, I'm going DEEP, so be prepared to take notes on the core components of an Easy-Yes Offer, & how to actually ensure YOUR Offer is an "Easy-Yes," then we're digging into some nitty gritty details like:

...and more.

This episode is going to really get you thinking about your current offers in a new light, so let me know what your biggest a-ha moment was by posting in the Big-hearted Entrepreneur Facebook Group!

"Remember that your client will actually be best served by you doing the work you love doing in the way you love doing it. Your client will be best served by you staying in your own lane, doing your own stuff, owning your own expertise, and really being within your own genius."

-Carly Jo Bell, WholeCo Media

Selling Chocolate, S2 E3

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

If you were a toothpaste creator and went around saying, "Buy my toothpaste; it has sodium monofluorophosphate with fluoride ion," your people would look at you with a very confused expression...and then they would go shop with your competitor who's saying, "Buy my toothpaste; it whitens your teeth."

That, my friends, is an example of how leading with the chocolate (and, sure, supporting with the broccoli) helps you *actually* make more sales. Because let's be honest: your toothpaste (aka your offer) could be the best one on the market, but if you're not talking about it in a way that your customers will naturally connect with, then you're going to miss out on those customers.

In Season 2, Episode 4 of Selling Chocolate, I am going to expand on one of my favorite messaging foundations (that this very podcast is named after): how to sell Chocolate and not Broccoli!

In the spirit of this episode, go ahead and grab some chocolate (or broccoli), settle in, and be prepared to take notes as I cover:

Now, I'm gonna be honest with you: selling chocolate, not broccoli, is a total LEARNED SKILL. So listen up, then get practicing!

"The chocolate of this training was that my community was saying, 'I keep getting on sales calls with people who can't afford to work with me' or 'they're haggling down my price,' or 'they are saying I'm too expensive.' So I listened to that, and I built a training on that very chocolate-y topic. I lead with the chocolate by naming that training what I did—How to Stop Attracting People Who Can't Afford to Work with You—and at the very beginning of the training, I gave a few examples of what that might actually look like. I also shared a personal story of when I was attracting people who couldn't afford to work with me. And THEN after I had used the chocolate to capture the attention of my audience, I came in and supported with the broccoli."

-Carly Jo Bell, WholeCo Media

Selling Chocolate, S2 E4

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.

https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.

https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.

https://wholecomedia.com/aligned-niche

Learn about our comprehensive business training program, EXPAND. This program is for online service providers, coaches, and practitioners who have already seen some success in business but are now ready to expand their business-building acumen, trust themselves as the leader of their business, and build their business, their way.

https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.