The Systematic Shift

In this episode of The Systematic Shift, host Jackson sits down with Richard Toutounji, a branding expert and founder of COM Marketing, who has been a leader in the fitness industry for over 20 years. Richard shares insights from his journey of helping countless fitness studios establish strong brands.

They delve into the essence of branding, explaining how it extends beyond logos and slogans to encompass consistent messaging and identity. Drawing parallels with iconic brands like Nike, Richard emphasizes that branding shapes how customers perceive and connect with a business, ultimately influencing their purchasing decisions. With a focus on actionable branding strategies for fitness studios, Richard offers valuable advice on building a brand that resonates and lasts in a competitive market.

In this episode of The Systematic Shift, we sit down with digital marketing expert Kim Barrett, CEO of Your Social Voice, to explore the evolving landscape of digital marketing. They dive into the real costs behind lead generation, the importance of systems in converting leads into sales, and strategies for making ads stand out in a crowded market.

Perfect for business owners looking to refine their marketing approach, this conversation reveals actionable insights to boost efficiency and results in any campaign.

Join us in this episode of "The Systematic Shift" as we dive deep into the world of sales with our special guest, Diarmuid O'Dowd Hill. From his beginnings as a fitness business owner to becoming a top sales closer and coach, Diarmuid shares his journey and insights into mastering sales strategies.

Discover the importance of adopting the mindset of a "caring expert" and learn how to effectively guide prospects through their decision-making process. Diarmuid discusses the significance of cutting through the noise in sales conversations, maintaining focus, and using a structured framework to achieve higher closing rates.

Whether you're a fitness professional or in another field, this episode provides valuable tips on enhancing your sales skills and achieving financial freedom through effective sales techniques. Tune in for practical advice and strategies that can transform your approach to sales.

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In this episode of "The Systematic Shift," host Jackson, founder of ACI.fit and tech, draws from his extensive experience across various industries to share valuable insights on avoiding common hiring mistakes. Whether you're a solopreneur or a business owner looking to expand your team, Jackson provides practical advice to help you navigate the hiring process effectively.

Jackson emphasizes the importance of developing leadership skills and setting clear expectations when hiring new team members. He shares his personal experiences and lessons learned, highlighting the need for a structured hiring process to pre-qualify applicants and ensure they are a good fit for your business. Discover why it's crucial not to hire out of desperation and how scouting for talent proactively can benefit your business in the long run.

Learn the significance of understanding the goals and ambitions of potential hires to align them with your business vision. Jackson also discusses the importance of hiring individuals who complement your skills and bring added value to your team. By following these guidelines, you can build a team that not only supports your business growth but also helps you reclaim your time.

Tune in for more expert advice on hiring, leadership, and team building to streamline and grow your business. Share this episode with fellow business owners and subscribe for more insights from industry leaders.

Welcome to another episode of the Systematic Shift Podcast, hosted by Jackson, founder of acr.fit and chatwise.tech. In this episode, Jackson shares five essential tools that small business owners can use to enhance their efficiency and engagement with their audience. These tools are available online and can be accessed for free, providing a cost-effective way to streamline business operations.

Create Your Free Account Here - https://onboarding.acr.fit/account-freemium-acccount-creation

Included in this free account you will have the 5 tools we mentioned in the podcast

2. Calendars

3. Contact Management

4. Email Marketing

5. SMS Marketing (optional PAYG)

Bonus - If you are looking for a FREE Gym Management Solution - You are also able to create a free account that will sync with our ACR Marketing Suite. Click on the link above

Discover the power of a unified inbox through a customer relationship management (CRM) system, which centralizes all your client communications across platforms like Instagram, Facebook, email, and SMS. Learn how a simple calendar link can eliminate back-and-forth scheduling hassles, while a survey builder allows you to easily create contact forms and gather valuable customer information.

Additionally, explore the benefits of email marketing with affordable platforms that offer customizable templates and campaign management. Finally, understand the potential of SMS marketing to reach a wide audience effectively, provided you have the proper opt-in systems in place.

These five tools can transform your business operations, helping you communicate more effectively and manage your contact lists effortlessly. Tune in to learn how to leverage these free resources and take your small business to the next level. Until next time, keep striving for efficiency with the Systematic Shift Podcast.

Are you a fitness business owner looking to grow and scale your enterprise? Join Jackson from acr.fit in this episode of "The Systematic Shift" as he unveils 10 must-have systems and automations to transform your business into a powerhouse. Discover practical tools and strategies to streamline operations, nurture leads, and enhance client engagement.

Learn the importance of a unified inbox for effective communication and the role of AI in improving client interactions. Understand how a robust follow-up system can convert prospects into paying clients and explore the art of creating a seamless onboarding experience that turns new clients into long-term advocates for your brand.

Jackson also shares insights on leveraging social proof, tracking client attendance, and implementing efficient check-ins to boost client retention and lifetime value. Whether you're just starting out or looking to optimize your existing systems, this episode provides actionable steps to ensure your fitness business thrives in a competitive landscape.

Don't miss out on this opportunity to access valuable documentation and resources that accompany this episode. Click the link in the description to download and start implementing these transformative strategies today!

Google Sheet: https://docs.google.com/document/d/160yfQm5pJ7q79qmnlY_9SErR99dH7TR-VFBz6-xjahU/edit?usp=sharing 

In this episode of The Systematic Shift Podcast, host Jackson, founder of ACR.fit, shares his journey through various businesses, from golf coaching to owning bread runs and a gym, and now leading a software company. Jackson reveals the key lesson he's learned over the years—systems are the missing link to business growth.

He breaks down five essential business systems: marketing, lead nurturing, sales, fulfillment, and retention, and explains how optimizing these areas can propel your business forward.

Stay tuned for upcoming episodes featuring guest experts. Like, share, and subscribe!