The Talking Giraffe -The Connected Packaging Podcast

The popularity of gaming is soaring. With a steady increase in players, the Covid-19 pandemic has pushed the sector into overdrive, with huge audiences of global players engaging with gaming every day. And the market is reaping the rewards, with Newzoo predicting gaming industry value will rise to $159.3 billion in 2020; much of this due to the increase in revenue from locked-down users needing entertainment.

Gaming has gained popularity among bored players all around the world during the lockdown, now is the time for brands to reap the rewards of the gaming boom. No longer the realm of the cliched minorities, in-game ads have the potential to reach all demographics at the time they are most engaged. What is the opportunity for marketers and brands?

Find out more in this informative session with speakers from BoomBit, The Festival of Media, GingerMay, Bidstack, LDN UTD and Endemol

You will hear the answers and more from our line up of brilliant guests including:

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It is widely accepted that the COVID crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting. Agile, forward thinking companies have been the big winners as business models have been turned on their heads. These brands will continue to reap the rewards of their fast reactions to major changes in consumer behavior, while those that failed to embrace digital transformation will be left stranded, many fatally.

While the effects of lockdown have been felt far and wide, the narrative is now shifting to recovery and businesses are gearing-up to manage the next phase of what is now accepted as the new normal. Stories of successes are already starting to emerge from the carnage wrought by COVID-19, proving that with any change comes opportunity. 

So what do consumer-facing businesses need to do today to benefit from this new world tomorrow?

In this fast paced webinar, experts from brands, agency and industry experts discuss how brands and agencies are striving to perform and deliver new creative products and campaigns during the current crisis. The session will also give a future view of what life will look like post lockdown and beyond.

The effects of COVID-19 are immense and businesses have grappled to cope with the impact on their operations. However, with signs that the worst is now over, the narrative is now shifting to recovery and businesses are moving to gear-up into the next phase.

For businesses looking to gain market share, customer engagement and interaction will be more important than ever. With predictions of a bounce-back in Q3, companies need to come out of their own lockdown to assess, plan and activate ready to take advantage of the uplift.

But what are the key tools that will arm businesses to ensure they are in pole position when this recovery starts?

This informative and educational session is with:

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This Talking Giraffe podcast is an honest look at how small businesses are coping during this crisis. The session features founders of SMEs within the ad tech industry and they give their tips, warnings and hopes for how they are surviving and whether they can come out the other side stronger.

Google’s recent announcement that Chrome will end support for third-party cookies didn’t come as a surprise to anyone. What has taken us by surprise is the reaction of some advertisers who are irrationally walking away from data driven performance advertising and reducing spend in digital. This no doubt comes off the back of an increasing number of brands internalising how they can reach their consumers in this changing and challenging market. For years, brands have benefited from data driven marketing campaigns, using third-party cookies alongside other identifiers and are caught in the headlights as to how to still make addressable campaigns work.