The Talking Giraffe -The Connected Packaging Podcast

The Talking Giraffe -The Connected Packaging Podcast

By Appetite CreativeBusinessMarketing
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The Talking Giraffe -The Connected Packaging Podcast episodes

  • Connected Packaging Summit 2023 - Pippa Guerra, Güneri Tugcu, Paul Jenkins and Lucas Silva - Panel Discussion - Connected Packaging: Unveiling the Benefits, Reasons, and Future Potential

    Güneri Tugcu - Senior Partner Manager, Transparency at Amazon, Paul Jenkins - Founder and Managing Director at ThePackHub Innovation Zone, Lucas Gouvea Silva - Digital Transformation Sales Solutions Specialist at SIG Combibloc and Pippa Guerra - ex Global Marketing Senior Manager - Evian at Danone discuss Benefits, Reasons, and Future Potential of Connected Packaging.

    1 hr 6 min
  • Connected Packaging Summit 2023 - Ali Azhar - Decoding QR Codes: Types, Applications, and their Role in Connected Packaging

    Ali is an experienced marketing professional that can handle product and service marketing with remarkable wisdom that stems from running on ground campaigns for diverse businesses. Since 2021 he has been driving Tetra Pak Connected Packaging Solutions, which is enabling marketing teams boost engagement and sales for the carton food and beverage industry.

    32 min
  • Connected Packaging Summit 2023 - Phil Archer - Death of The Barcode

    Phil Archer joined GS1 - the standards body behind the barcode - in July 2017 to bring an in-depth knowledge of the Web to the world of supply chains for retail, healthcare and more. His role at GS1 is an application of work done previously at W3C, making product data more accessible and maximising its potential for brand owners, manufacturers, retailers and consumers. As well as work at GS1 and W3C, his career has encompassed online safety, broadcasting, teaching, linked data publishing, copy writing, and, perhaps incongruously, countryside conservation.

    34 min
  • Connected Packaging Summit 2023 - Sonia Pelachova - Seaman Paper's Ocean Campaign, the Sustainable Impact of the Vela Bag and Digital Innovations

    A results-driven and enthusiastic sales professional with over 9 years of experience as a sales manager in the paper industry. In-depth knowledge of paper and what the current market needs are, allow her to exceed customer expectations. In her current role, she’s passionate about VelaTM bags, a sustainable alternative to single-use plastic bags developed by Seaman Paper. Together with other sustainable packaging solutions, Sonia is helping fashion brands to reduce plastic in packaging to reach their sustainability goals. She enjoys supporting any initiatives to protect the environment and our planet.

    35 min
  • Connected Packaging Summit 2023 - Peter Nitschke - Packaging as a Pathway to a Sustainable Future

    Dr. Peter Nitschke is the Global Director for Community Partnerships at Plastic Bank, where he works with communities to transform plastic waste into value. His work includes leading the Community Partnership Program, which engages schools and faith communities in Brazil, the Philippines, Indonesia, and Haiti to reduce ocean plastic through recycling and behavioral change. Before joining Plastic Bank, Peter spent 20 years in the Philippines working in leadership positions for various NGOs and academic institutions. He later founded Plastic Bank's thriving branch in the country before returning to his native Germany in 2018. Peter has extensive experience in urban transformation, gained from living for eight years in an urban poor community in Manila. He immersed himself in the community's culture and language, mobilizing their capacity for transformation and upliftment.

    30 min
  • Connected Packaging Survey 2023 - Results Reveal Webinar

    📱 How important can Connected Packaging be for brands in 2023? 📦  

    📦 What is Connected Packaging?
    As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.
    Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!  
    📢 This webinar is based on the results of our Connected Packaging Survey for 2023.  
    🔍 We asked around 1k brands & Packaging companies what their thoughts are about Connected Packaging for 2023 and beyond.  
    🗣 We are discussing the results with our amazing panel full of Packaging experts from Kellogg's, Nestle, BOOST, SIG, ThePackHub & Avery Dennison! They are sharing their opinions, using their extensive knowledge, about this current topic!
    🎙 About our Host:
    👱‍♀️ Jenny Stanley ➡ Founder & MD of Appetite Creative  
    🎙 About our Panel:
    Gregor Murray ➡ ECommerce Channel Development Director at Kellogg Company
    Gouri LeDonne ➡ Head of Marketing at BOOST | Nestlé
    Mohamed Bassyouny ➡ Regional Business Development Manager at SIG Group
    Paul Jenkins ➡ Managing Director at ThePackHub
    Urban Söderberg  ➡ Market Development Manager RFID at Avery Dennison  
    🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/
    We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

    55 min
  • WEB3 in 2023: The Revolution of NFTs & P2E games | Appelink 🚀🎮

    💫 Find out how WEB 3.0 will evolve in 2023 & why this is the year to invest in NFT & P2E projects! 💫  


    🚀 NFTs and P2E games are becoming increasingly important and are changing the entire gaming and cryptocurrency world. 🎮  
    🔍 Learn everything there is about Web3 from Experts around the world! Get informed on everything there is to come and how NFTs and P2E games will change the world in the upcoming year!  

    🗣 What are we going to talk about:  
    We will talk about the evolution of all NFT and P2E projects and why people should invest in developing new ones in this new market of 2023.  
    Our main goal is to provide validated and professional advice on how the future of Web3 is going to change our way of thinking in 2023 and how NFTs and P2E games have revolutionized the world of crypto.  

    🎙 About our Host:
    👱‍♀️ Jenny Stanley ➡ Founder & MD of Appetite Creative | Appelink

    🎙 About our Panel:
    👩 Meredith Odgers ➡ Founder of BambooWorx
    👵 Katie Bell ➡ Partner at Aligned studios
    👩‍🦱  Gabriella Lopes ➡ Co-founder of Odyssey Racing Arena
    👧 Vanessa Barrameda ➡ General Manager of X3
    👨‍🦱  Matt Nagy ➡ Lead Designer & Chief Economist at Time Raiders
    👨‍🦲 Andrew Sayles ➡ CEO of Coffee & Crypto

    1 hr 25 min
  • Connected Packaging to Save the Planet - QA with Tridimage

    How can brands use Connected Packaging & Sustainability practices to save the planet?

    In addition to our previous webinar "Connected Packaging & Sustainability goals for 2023", we hosted this special webinar for our amazing duo from Tridimage, Hernán Braberman, Partner | Executive Creative Director & Guillermo Dufranc, Sustainable Packaging Expert | Project Manager, so they could showcase their full presentation on the subject! Our host is of course our one and only Jenny Stanley, Founder & Managing Director of Appetite Creative!

    1 hr 3 min

About The Talking Giraffe -The Connected Packaging Podcast

From the publisher's feed

The connected packaging podcast from Appetite Creative, the world’s leading connected packaging studio.