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The Talking Giraffe -The Connected Packaging Podcast episodes
- Connected Packaging Summit 2024 I Stuart McLellan, Mohamed Bassyouny and Zakithi Mncwango: Barriers to Adopting Connected Packaging📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeStuart McLellan → Sales Director, Delga PressMohamed Bassyouny → Business Development Manager, SIG GroupZakithi Mncwango → Marketing Manager🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.35 min
- Connected Packaging Summit 2024 I Rachel Sheldon and Andrew Manly I Reusability: The Next Frontier in Sustainability📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeRachel Sheldon → Market Development Manager, GreinerAndrew Manly → Communications Director, AIPIA🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.25 min
- Connected Packaging Summit 2024 I Gemma Rollason: Data Analytics and Insights from Connected Packaging📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeGemma Rollason → Head of Global Brand Partnerships, Peasy (formerly LitterLotto)🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.31 min
- Connected Packaging Summit 2024 I Thomas Vollmuth: Unlocking Market Success with Digital Packaging📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeThomas Vollmuth → Head of Brand Owner Management, Koenig & Bauer🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.33 min
- Connected Packaging Summit 2024 I Ivan Gonzalez I Unlocking Packaging's Green Potential: Insights from Sustainability Leaders📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeIvan Gonzalez → CEO of recycl3r🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.27 min
- Connected Packaging Summit 2024 I Katie Livesley and Gregor Murray I Unlocking Brand Storytelling Opportunities📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeKatie Livesley → Managing Partner Digital Display, Dentsu UKGregor Murray → ECommerce Channel Development Director, DCG🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.41 min
- Connected Packaging Summit 2024 I Steve Wardle: Empowering Inclusivity Kellanova's Adoption of NaviLens for Accessible Packaging📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeSteve Wardle → Senior Manager, Design Operations & Process, Kellanova🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.54 min
- Connected Packaging Summit 2024 I Alice Rackley and Jörg Sabo I Unlocking Sustainability Innovations in Connected Packaging📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeAlice Rackley → CEO and Co-founder of PolytagJörg Sabo → Global Marketing & Innovation Director, Greiner Packaging🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.22 min
- Connected Packaging Summit 2024 I Marco Macoratti and Stefan Hilss: Envisioning the Future of Connected Packaging Innovations📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeMarco Macoratti → Industry expertStefan Hilss → CEO of linked2brands🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.50 min
- Connected Packaging Summit 2024 I Gavin Ger I Verifying Value: Case Study Explorations into Connected Packaging for Authentication📦 What is Connected Packaging?As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!🎙 About our Host:Jenny Stanley → Founder & MD of Appetite CreativeGavin Ger → CEO and Co-Founder of Laava🎙 About the Summit: https://connectedpackagingsummit.com/...🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.33 min
About The Talking Giraffe -The Connected Packaging Podcast
From the publisher's feed
The connected packaging podcast from Appetite Creative, the world’s leading connected packaging studio.
Host Jenny Stanley, author of Connected Packaging: The Game-Changing Marketing Tool, talks to the brands, designers and tech experts turning packaging into a media channel.
Real campaigns and honest lessons on QR codes and NFC on pack, gamification, AI, first-party data, GS1 Sunrise 2027 and the Digital Product Passport, plus sessions recorded live at industry events and the results of our Global Connected Packaging Survey.
More at appetitecreative.com