The Talking Giraffe -The Connected Packaging Podcast

Andrew Manly, Communications Director/Packaging Consultant at AIPIA;
Craig Stobie, Global Strategic Sectors at Domino Printing;
Ali Azhar, Associate Product Manager at Tetra Pak;
Güneri Tugcu, Senior Partner Manager, Transparency at Amazon;

and Jenny Stanley, Founder and MD of Appetite Creative.

Delving deeper into the significance of connected packaging in 2024 and beyond. What are the implications for brands and consumers? What opportunities and challenges lie ahead? These questions and more fueled a dynamic exchange of ideas, providing listeners with valuable insights and actionable takeaways.

The Rise of Sustainability in Packaging

- The growing importance of sustainability in packaging due to environmental concerns and consumer preferences.

- Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives.

Sustainable Packaging Essentials

- An overview of sustainable packaging and its significance in reducing environmental impact and resource conservation.

- The increasing awareness among consumers regarding the importance of sustainable products and its impact on purchasing decisions.

- Government regulations affecting sustainable packaging.

Connected Packaging: Enhancing Sustainability

- Connected Packaging and its role in making packaging more sustainable and interactive.

- Benefits of Connected Packaging, including real-time consumer engagement, data collection, and brand loyalty.

- How Connected Packaging efficiently collects data, aiding brands in understanding consumer preferences and behaviors.

- Strategies for engaging customers through Connected Packaging, such as interactive quizzes and games.

Real-world Success Stories

- Examples of brands that have successfully implemented Connected Packaging solutions, emphasizing their sustainability impact.

Industry Trends

- Prevailing industry trends, including sustainability, personalization, and smart packaging.

SPEAKERS

Host - Jenny Stanley, Founder and MD of Appetite Creative

David Landsberg - Founder and CEO of LitterLotto

Cyril Drouet - Co-Founder of Choose Planet A

Appetite Creative's webinar explores the latest developments in Connected Packaging. Tune in for the discussion on how using unique QR codes and serialization in Connected Packaging is changing industries and creating opportunities for brand engagement and collaboration. The experts Craig Stobie - Global Sector Management and Development, Domino Printing and De Wet Snyders - ex Global Head of Marketing, Foster Clark also discuss how these technologies work together and explain how they can benefit businesses and drive growth.

Sukhdev is a Packaging Professional with an experience of 18 years at Unilever, GlaxoSmithKline & General Mills. He is currently the Packaging leader at Colgate Palmolive managing Toothbrush Category. His areas of expertise include Packaging Strategy, Design Thinking and Sustainability. He has numerous accolades to his name including The CEO Award, Worldstar Packaging and Patents. He is a regular speaker at packaging, printing forums and often writes a column in technical magazines. He loves cooking, walking, listening to Sufi music, and enjoys Basil tea with a book in hand.

Claire is Co-founder and CEO of UK-based startup, Reath, a specialist software platform for scaling reusable packaging systems. Claire co-authored the Open Data Standard, http://reuse.id/, the first Open Data Standard for reusable packaging. Reath powers reuse systems for clients such as Marks & Spencers, Unilever and Google, and many pioneering SMEs.

Karan has over 18 years of experience building and investing in technology startups globally. Starting his career as a software engineer, he switched to finance, taking on various roles in private equity and investment banking in India and the UK. Post that, he built and scaled deep tech start-ups in Africa and UK and co-founded, a niche technology consulting firm leading digital transformation for a range of startups to Fortune 500. Karan believes that writing good software teaches you a lot about how to lead a good life, and he is passionate about software craftsmanship. Karan read his Master's in Business Administration from the University of Oxford.

Virginia has more than ten years of experience working in the food-packaging technology sector, solving consumer and business needs. She is leading packaging innovation and circular economy projects. She is also responsible for the definition of packaging opportunities, which are fit for purpose and designed with sustainability in mind, as well as bringing ideas to life and ensuring that the technology can be applied in an impactful way.

Gregor is a skilled professional specializing in negotiating, account management, and data insight. With expertise in buying, forecasting, and pricing, he excels in driving sales through effective promotional and pack strategies. With strong leadership and coaching abilities, Gregor develops teams and implements successful commercial strategies. He is experienced in retail marketing, project management, and logistics, optimizing supply chain operations.