Don’t charge right away

Survey the marketplace

How do you value your time?

Build up your client list before pricing your service.

Ask people you have photographed what they honestly would have paid for the service.

Don’t turn down a paid shoot even if it’s a low price. Overdeliver

Determine what TCO is for each product and service

Raise your rates every x amount of years

Check other photographer’s websites

https://fash.com/costs/photographer-prices

https://www.format.com/magazine/resources/photography/how-to-price-photography

Comparison Template: https://docs.google.com/spreadsheets/d/1omwmi6yYQftj_yHSkIPJPhOL8tWR6tZPF2nc_0_jOjM/edit?usp=sharing

Figuring out TCO- https://docs.google.com/spreadsheets/d/1wt-AMz5gflK7CB7EEDw4LUykfsW0tHhvUG0wIxSEGVk/edit?usp=sharing

Ask people you have photographed what they would have paid for the service you provided.

Make a list of photographers in your area and what they charge but don't  just copy it.

Decide how much you’d like to make from photography, calculate how much time it would take and decide your pricing,

https://personalmba.com/best-business-books/

https://daymondjohn.com/blogs/journal/daymond-johns-top-books-podcasts-and-resources-for-growing-your-biz?inf_contact_key=a8ace5af888ff24163e8aa8a83a07aa7b7af0999dac2af6212784c39e05d2aef

Little Red Book of Selling: 12.5 Principles of Sales Greatness - https://amzn.to/2yf0kpz

How I Raised Myself from Failure to Success in Selling - https://amzn.to/2xxBKjF

To Sell Is Human - https://amzn.to/2XCQnN1

In this episode, we talk about the importance of building your portfolio and share some tools that you can use to get it put together both online and in print. 

Intro thoughts:

Put out only your best

Constantly update your portfolio

If you feel like you need to change your look and your vibe, you need to plan that in advance and change your portfolio to match

What is a portfolio?

Artistic Resume. A highlight reel of your work. Your way to stand out.

Print vs. Digital Portfolios

You can have more than one. Keep them niche specific.

Keep it real, but keep it exciting.

What tools are available?

Pina Zangaro

Smugmug

Instagram

Ipad App for Portfolios

Adobe Portfolio ← ill come back to this.

Your Website

Action Items

Look at others and figure out what you like and dislike

Find the right medium for you and your type of photography

Start planning shoots to get that thing filled up.

Set up peer reviews with other photographers.

Recommended Reading:

https://personalmba.com/best-business-books/

https://daymondjohn.com/blogs/journal/daymond-johns-top-books-podcasts-and-resources-for-growing-your-biz?inf_contact_key=a8ace5af888ff24163e8aa8a83a07aa7b7af0999dac2af6212784c39e05d2aef

Tj’s Reading Assignment

Influencer - https://amzn.to/33Yf47U

E-Myth Revisited - https://amzn.to/34aQ8KJ

Ready Fire Aim - https://amzn.to/33YDluF

Today we take a break from our normal programming to talk a little bit about the corona virus and share some resources for photographers who may be affected!

In this episode we will talk about the next step in your photography journey, defining your style. Now that you have a niche you can start to explore what your body of work will convey to it’s users!

In today’s episode we will be talking about step 1, figuring out your niche. Having this focus will help you start off with a firm foundation to build your business going forward.

In this episode we meet our first co-host, TJ Houston. Tj works at the Pixel Connection as the business development manager and has operated a photography business for over 10 years!

In this episode we meet our second co-host, Justin Gamble. Justin is a wedding and portrait photographer based out of Cleveland Ohio!