Are you relying on just one way to bring clients into your tattoo shop? In this episode, we break down the dangers of single channel risk—whether it’s word of mouth, Facebook ads, or any other single source—and how it could be costing your business big. Learn actionable strategies to diversify your marketing, attract more clients, and protect your shop from future downturns. Don’t put all your eggs in one basket—tune in now!

In this episode of The Tattoo Marketing Podcast, Jesse Drach, owner of Ink-Link Marketing, breaks down why word of mouth is still the most powerful tool for growing a tattoo shop. Learn actionable tips to amplify positive client experiences, avoid the dangers of a bad reputation, and set up your shop for long-term success. Whether it’s starting a referral program, automating client follow-ups, or mastering the art of client feedback, Jesse shares proven strategies that help tattoo shops thrive. Don’t miss these insights that could change the way you run your business!

Join us as we dive into the world of tattooing with Ray Wiggins, aka XRay Vizionz. In this episode, Ray shares his 16-year journey as a tattoo artist, the role of mentors in shaping his craft, and how he’s helping the next generation with his groundbreaking book Make It Pop. Whether you’re an artist looking to grow or a shop owner navigating the industry, this conversation is packed with insights to elevate your tattoo career.

Word of mouth is the lifeblood of any tattoo shop—but are you really making the most of it? In this episode, Jesse Drach, owner of Ink-Link Marketing, dives deep into why word of mouth is king for tattoo shops, how to harness its power to attract more clients, and what happens when your shop’s reputation takes a hit. From easy-to-implement strategies like automating follow-ups and gathering client testimonials to setting up game-changing referral programs, this episode is packed with actionable advice. Whether you’re a seasoned shop owner or just starting out, tune in to learn how to build trust, create memorable client experiences, and ensure your reputation works for you—not against you.

Struggling to keep up with DMs, emails, and client requests? In this episode of Tattoo Shop Mastery: The Business Behind the Ink, we uncover the power of CRMs (Client Relationship Managers) and why they’re a must-have for every tattoo shop. Learn how to streamline communication, prevent clients from falling through the cracks, and boost your shop’s reputation—all while saving time and maximizing profits. Don’t let poor communication cost you thousands in missed opportunities. Tune in and take your shop to the next level!

Are your Facebook and Instagram ads failing to deliver results? In this episode of The Tattoo Marketing Podcast, we uncover why designing ads based on your preferences instead of your audience's can hurt your success. Learn the power of split testing, how "ugly ads" can outperform polished ones, and why understanding your audience’s behavior is key to creating high-converting campaigns. Packed with actionable tips and real-world examples, this episode is a must-listen for anyone running or considering Meta Ads. Tune in and discover how to make ads that truly resonate—and convert!

We sat down with Michael Smith, co-owner of Revolt Tattoo, to discuss how they've been able to expand and open new locations—even as other tattoo shops struggle to keep their artists booked. Discover the secrets behind Revolt's success in a challenging industry, and gain valuable insights into growing a tattoo business. If you're a shop owner or tattoo lover, you won't want to miss this!

Are you a tattoo shop owner looking to boost your shop’s client base and keep your artists fully booked going into slow season? Join our exclusive online seminar, where we'll reveal the secrets to using Google Ads to get more clients to your shop!

We sit down with tattoo artist Jovan Santopietro and talk about what it was like trying to become a tattoo artist as a female 20 years ago, the importance of not giving up on your dreams, and how to set yourself up for success in the tattoo industry

Steven Johns is a tattoo artist with 20 years of experience and focused on how sales, marketing, and having SOPs (Standard Operating Procedures) in place to maximize his career in tattooing