Ever wonder how pop-star Taylor Swift keeps her music soaring high on the charts and her brand flourishing? Join us as we uncover the secret strategy behind her recent announcement of a movie based on her world tour and her savvy partnership with Ticketmaster. Together, we'll decode the art of capitalizing on your existing creations to multiply your revenue aka create cash injections and examine why it is a smart play to re-introduce your offerings rather than letting them fade into oblivion.

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