Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses to create messages for investors.

When successful,  equity crowdfunding not only raises capital, it also raises your profile.

In episode 14 of the Tech Marketer podcast I chat to Assemble Advisory director Nathan Rose about his new book: Equity Crowdfunding – the ultimate guide for startups and growing companies.

Nathan shares success stories on how crowdfunding has created PR momentum and marketing impact that far exceeded the initial investment goals.

As well as insights from Nathan on crowdfunding, he also shares the lessons he’s learnt about marketing from promoting his book.

To get Nathan’s book Equity Crowdfunding for free – head over to Amazon now (it’s only free until the 4th Nov!)

In episode 13 of the Tech Marketer podcast, Nicole and I discuss the current social media debate: Instagram Vs Snapchat!  Plus Snapchat’s latest announcement, and Instagram’s latest fake account success!

Instagram Vs Snapchat

Does the world think that Instagram stole stories and does this mean the end of Snapchat?

Snapchat: becomes Snap Inc. and call themselves a camera company – which may mean more visual focussed products down the line and a sign that they’re unphased by Instagram’s recent release. Later this year, they will launch Spectacles – a more fashion-forward, affordable answer to Google Glasses.

Socially warped: Recently, there’s been a lot of conversation about social media’s (particularly Snapchat’s) delivery of reality Vs fake.  From Rihanna to our very own Nicole’s Huffington Post article, the question of what’s real and what’s not will to continue to plague marketers, and perhaps make them question how they use particular platforms! Most recently, a French Instagram account by the name of Louise Delage racked up over 80K followers based on a facade.  Thanks to a campaign that was created for Addicte Aide  to raise awareness about alcoholism among young people, this IG handle showed the world that all, once again, is not real on social media.

Helpful links mentioned in this episode: 

You can also listen to the Tech Marketer Podcast on iTunes. Please subscribe and give us a recommendation if you’re enjoying the show, it helps others find the show in iTunes! 

Marketing strategy  was once a locked into marketing plans and powerpoints at the start of each year.

These days are long gone!

Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a constant work in progress as we learn and improve our approach.

But a flexible strategy means an even greater importance on communication and clarity.

In episode 12 of the Tech Marketer Podcast, Frans Riemersma, founder of Boardview shares how take an Agile approach to strategy. He explains how Boardview, a marketing software company, has iterated and tested their own marketing strategy.

If you prefer to read, the interview is also captured in this blog post!

Helpful links: 

If you enjoy the episode we’d love a recommendation! It would mean the world thank you

In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of naming your new SaaS app or tech company.

We cover the steps for choosing the perfect name, including:

You can listen below or on iTunes.

Full show notes are available here – TechMarketer.org.

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This week’s Tech Marketer Podcast is co-hosted by Digital and marketing expert Nicola Cloherty. Nicola has over ten years experience working in NZ, UK, USA and Spain. I first meet Nicola while she was the Marketing and Communications Manager of Flick Electric, a start-up shaking up the NZ power industry and achieving massive growth. We used to have geeky lunches to discuss the latest and greatest in marketing, but as she’s recently relocated to Amsterdam, so we’re chatting long distance and sharing our thoughts with you! 

In this episode we cover the marketing news you need to know including:

We also share our favourite marketing tools and tips we’ve discovered this week. We review email subscription tool Rabbut and photo filter app Prisma.  

Check it out here or on iTunes:

https://techmarketer.org/wp-content/uploads/2016/07/ep-10-pokemon-go-snapchat-memories-and-facbook-live1.mp3

Helpful links mentioned in this episode: 

You can also listen to the Tech Marketer Podcast on iTunes. Please subscribe and give us a recommendation if you’re enjoying the show, it helps others find the show in iTunes! 

Danu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever of the Year. Rush Digital combines technology and creativity in cutting-edge experiences for some of the world’s biggest brands including Microsoft, Samsung, Heineken and National Geographic.

I’ve been itching to talk tech and marketing with Danu since seeing him present at a NZ Marketing Association conference. This interview was everything I hoped it would be. Danu shared insights on his campaigns, storytelling with new technology and what the future might hold for marketers and technology.

Take a listen to hear Danu’s take on:

You can also listen to the episode on iTunes.

Links mentioned in this episode:

Studies have shown you can increase your team satisfaction and happiness by 30%. And at the same time you can increase the velocity of the work you deliver and reduce your time to market.

Sounds like a nirvana right? In this episode I’ll be sharing my experiences learning Agile marketing and how it helps marketing teams keep up with the pace of modern marketing. 

I’ll be covering:

You can listen here or subscribe on iTunes.

Handy links mentioned in this episode:

In episode 7 of the Tech Marketer podcast, I interview Stephanie Charles, Head of Markets and Marketing at StarNow. StarNow is an online marketplace for talent from actors to musicians to models. With almost 4 million members across 9 countries, StarNow looks for innovative ways to continue growing their user base. Stephanie and the StarNow team have been experimenting with digital influencers to drive campaigns. The trust and reputations that digital influencers bring, allows StarNow to achieve impressive results cost effectively. 

Take a listen to the episode to hear how StarNow is utilising digital influencers:

Episode highlights: 

Helpful links: 

You can also listen to the Tech Marketer podcast on iTunes, subscribe so you don’t miss an episode, and please leave a recommendation if you’re enjoying the series.

Tune in to the next episode to hear the advantages of Agile and steps to becoming an Agile marketer.

In episode 6 of the Tech Marketer podcast I share advice on crafting the perfect elevator pitch and why you should have one for yourself as well as your tech products.

Take a listen below or subscribe on iTunes.

Now it’s time to put your own story out there, tweet me your pitch for feedback at @techmarktr.

If you’re enjoying the Tech Marketer podcast or want to share some feedback, please review on iTunes. 

Cover image: Flickr – Mrhayata