We’re told to fail, but fail fast. It’s a daunting prospect. With every misstep costing marketers both money and time. Every wrong move could hand the advantage to the competition. It’s easy to think the best option is to work really hard at picking the “right” idea and then banking on that. But contrary to […]

In this week’s podcast, I have a chat to Serge Van Dam about sales and marketing for NZ tech companies. I first meet Serge as an advisor to SilverStripe with NZTE. Serge focuses on helping tech companies execute on high growth plans. As well as his work at NZTE helping NZ companies grow internationally, he is also […]

A marketing technology stack is a collection of tools used by a marketing team. When they work well together, difficult processes become easy, and you can focus on marketing! However, when not designed well, a marketing tech stack can become a time-sucking, source of frustration. Designing your ideal marketing technology stack is becoming increasingly complicated. According […]

YAY! The first official episode of The Tech Marketer Podcast is now live. If you tuned into Episode 0: The Three Whys, you’ll know to expect a mix of short knowledge bites with tech interviews. First up, I was lucky enough to chat with Greg Williamson, Director at Concentrate, a NZ tech marketing consultancy. I’ve followed Concentrate’s work […]

Welcome to the start of The Tech Marketer Podcast! In Episode 0: The Three Whys, I explain: Why I’m starting a podcast? Why I’m focusing on tech marketing? Why should you tune in each week? Take a listen, hopefully I’ll answer all these questions and get you excited for Episode 1 – coming 28th March. […]