The Tech Marketing Podcast

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This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. 

This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: 

- Balancing brand building and demand gen strategies
- How CMOs need to adapt to the changing B2B landscape
- Challenges and successes of merging teams and platforms.
- The impact of ABM and its transformation over the years

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Have a great point of view to add? Send us a text with your thoughts!

Marketing leaders all know it, yet we can’t help but rely on them. 

For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they’ve become more about vanity or volume than a show of what’s really happening in our businesses. 

We need to start a journey away from the short-term, along a new metric-laden pathway where long-term lives. Don’t worry though, we know a couple of people who know the way. 

Listen as we step into the promised land of long-term metrics with a thrilling discussion between our Director of Data Ops and Performance, John Breedon, and Media Planning Director Anya Newton. Together they introduce the key frameworks and steps marketers should take to understand which metrics are important to them.  

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Now this is an episode jam-packed with insights that even we can't believe we're sharing. 

Get the low down from Head of Marketing, Alex Webber, and Managing Director, Alex Norbury as they walk you through how to approach the awards process for resounding success. 

Tune in now, wherever you get your podcasts! 

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This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment: 

Sales and Marketing Accelerating Revenue together. 

There are also some fairly tenuous animal analogies thrown in there for good measure too.  

Demand Base's SMART event is already oversubscribed! But if you'd like to sign up for the waitlist, visit:
https://www.demandbase.com/smart/day-london-2023/ 

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Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI. 

We introduce three simple yet key questions to ask yourself when considering your approach:

Is it valuable? 
Is it actionable? 
What are the implications? 

Tune in to find out more. 

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This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact.  

We discuss what future trends Walter is excited about, as well as what approach businesses should take to the convergence of tech. Tune in to hear more about:

• The convergence of technologies: generative AI, virtual reality, and the metaverse
• Ethical considerations:  data privacy, cybersecurity, and the impact of AI personas on human relationships are discussed.
• Impact of AI and Metaverse Tech:  potential increase in productivity, job satisfaction, and positive impacts on various industries
• Understanding new technologies: not everything that shines is transformative, and it's crucial to understand technology at a conceptual level
• Strategic Application: apply emerging technologies strategically. Align with company goals and advance business strategy by scaling gradually 

Have a burning question we've not answered? Send us a note at [email protected] and we'll answer it on the next episode!

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This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity.

We're joined by some brilliant guests:

Jen Shaw-Sweet - EMEA Lead, B2B Institute
Cathrin Pfeiffer - EMEA Demand Generation Director, Netsuite
Katie Groon - Agency Partnerships Lead, LinkedIn

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After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love. 

Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability. 

How do you avoid greenwashing, or even green-hushing? And how can marketing and the board come together to achieve greater sustainability-focused KPIs?

Tune in now to find out. 

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How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments? 

Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania.