The Tech Marketing Podcast

The Tech Marketing Podcast

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The Tech Marketing Podcast episodes

  • 83 | Using word-of-mouth for exponential brand growth

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    Discover how you can transform word-of-mouth into exponential brand growth. That's the power of influencer marketing! Jon and Harry are joined this week by special guests from Herdify,  Tom Ridges and Ed Barter. 

    40 min
  • 82 | GA3 to GA4: Decision-making and shifting legislation

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    In a quick 30-minute round-up, here is our update on the sunsetting of GA3. With the 1st July 2023 deadline being firmed up, now is the time to be deciding how you'll move forward with your analytics. 

    32 min
  • 81 | Supercharge your partner program performance

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    This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet Up UK event! We have a special guest host, Amanda Fitzgerald of RedHat, and are joined by three fabulous channel experts to get their take on the day. 

    32 min
  • 80 | Unleash your networking potential: Connect the Dots

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    Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As one of the earliest Salesforce employees, Drew has gone on to develop an AI-driven networking intelligence tool, creating unified searchable databases. Tune in now to find out about the power of Connect the Dots. 

    54 min
  • 79 | Beyond the hype: The reality of emerging technologies

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    We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immersive technology, what's exciting us now? And what methodologies should we be approaching this kind of tech with? 

    53 min
  • 78 | The Insider's Guide to Channel Meet Up 2023

    Have a great point of view to add? Send us a text with your thoughts!

    Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023. 

    We're talking game-changing keynote speakers, unparalleled networking opportunities, and genuine peer-to-peer learnings. 

    In this episode, we're spilling all the details about what you can expect from the first event in the UK on the 23rd March.

     Don't miss out on this exclusive preview - listen now!

    You can register now for the first event in Windsor, UK, on the 23rd March here:
    https://www.thechannelmeetup.com/uk-event

    40 min
  • 77 | Fighting for the Channel

    Have a great point of view to add? Send us a text with your thoughts!

    We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat. 

    With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partners? How do you create alliances across your business? 

    For your partner marketing masterclass, tune in now.

    59 min
  • 75 | A new generation of sales enablement experience

    Have a great point of view to add? Send us a text with your thoughts!

    Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the Dell Precision Game Hub - an immersive,  360°, 3D digital learning experience. 

    32 min

About The Tech Marketing Podcast

From the publisher's feed

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered…