Sign up to save your podcasts
Or
Share The Tech Marketing Podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Tech Marketing Podcast
The Tech Marketing Podcast episodes
- 74 | How we achieved a 1:127 ROI sales pipeline for Hitachi Vantara
Have a great point of view to add? Send us a text with your thoughts!
Join Jon, Harry and Minaz as they dive into our hugely successful and long-standing ABM program designed for Hitachi Vantara. Coming away with x2 golds from the recent B2B Marketing Awards, you're bound to come away having learnt something new.
52 min - 73 | Producing an award-worthy podcast
Have a great point of view to add? Send us a text with your thoughts!
Join us for a laugh as we chat about some of our best learnings from the award-winning Sage Sound Advice podcast.
Tune into hosts Jon and Harry, and a voice from behind the scenes, our own Tech Marketing Podcast producer, Nia Turner.53 min - 72 | Metrics every CMO should know
Have a great point of view to add? Send us a text with your thoughts!
With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data.
47 min - 71 | Delivering better digital marketing with partners to accelerate revenue and performance
Have a great point of view to add? Send us a text with your thoughts!
This week we reflect on the newest channel insights that our team took from the Channel Meet Up event in Palo Alto.
32 min - 70 | Creating awareness and trust to accelerate demand
Have a great point of view to add? Send us a text with your thoughts!
Join hosts Jon and Harry as they explore this B2B Marketing Awards finalist case study with Claire Davidson, Head of Strategy and Planning, and Louisa Wolfe, Lead Writer.
45 min - 69 | Building an effective Partner rewards club
Have a great point of view to add? Send us a text with your thoughts!
Fancy getting 75% of your partners participating in your rewards program?
Join Harry and Jon as well as guests Tracy Walker, director of PartnerMarketing.com and Seb Tyack, director of Channel Solutions, to find out how we managed to do just that for Lenovo's Partner Rewards Club. This B2B Marketing finalist case study is not one to miss.50 min - 68 | CMO perspectives: Building seamless online and customer experiences
Have a great point of view to add? Send us a text with your thoughts!
Host Jon Busby is joined by Christy Marble, CMO of Pantheon, the SaaS platform to help innovate, design and deploy websites faster. With Jon's dev background and Christy's marketing expertise, this conversation covers online and customer experience.
43 min - 67 | Engaging technology partners more effectively
Have a great point of view to add? Send us a text with your thoughts!
This week we're gaining some incredible channel insights from Tracy Walker, director of PartnerMarketing.com, and Lee Prior, Global Concierge Account Director. Tune in as we tackle the barriers to managing and engaging technology partners.
49 min - 66 | B2B Paid Social: Formulating the perfect strategy - Part 2
Have a great point of view to add? Send us a text with your thoughts!
Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.
19 min - 65 | B2B Paid Social: Formulating the perfect strategy - Part 1
Have a great point of view to add? Send us a text with your thoughts!
Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.
32 min
About The Tech Marketing Podcast
From the publisher's feed
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered…
by twogether.