The Tech Marketing Podcast

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Your quick-fire 3rd party cookies update!

The goal post for Chrome phasing out third-party cookies has changed. But fear not, this episode of The Tech Marketing podcast will soon get you up to speed. Join Jon,  Abi and Alex to stay in the loop.

Tune in now, wherever you get your podcasts.

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Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so much pressure to deliver leads, and to deliver them fast, we're forgetting the importance of brand awareness and nurture. Join Jon, Gareth and Harry as we go back to our demand gen roots.

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Marketing is constantly under fire to prove their contribution to revenue. Even in a marketing first world where the work produced impacts all areas of business - from sales to legal, and beyond!

Join our Head of Marketing, Alex Webber, to find out how to use this to your advantage and develop a view point across all departments. Listen now!

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Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad experiences?

In the latest episode of the Tech Marketing Podcast, we speak to our very own Director of Media Partnerships, Thu-Mai Oram, who talks about what she learned at the Cannes Lions Festival of Creativity.

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Channel Heroes Assemble!

After a very successful Channel Meet Up in June, we're recapping the event highlights and sharing the changes we've noticed in the channel.  Your favourite Marvel characters might even feature too... 

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This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular.

So listen in and find out:
 - What's happening with third party cookies
- What your options may be moving forward
- How Google is changing it's data-collection methods

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With the grand reveal of a B2B category at Cannes, we're joined by David Ryan, Head of Art, and Tim Wilson-Frier, Senior Strategist, to understand why this new B2B is making its debut, now.

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 In Jon's absence this week, we have a supercut of brand-building and awareness insights for you. 

We'll hear from a whole range of speakers from previous episodes to create one concise podcast, jam-packed with helpful snippets.

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A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing align… (sigh) 

BUT, in this episode we have a sneak peek from Seb Tyack, Director of Channel Solutions, who gives us the low down on brilliant basics for Technology Vendors. 

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Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you…

To celebrate #WorldInnovationDay, join @Jon as he hears from a range of industry voices on their interpretation of 'innovation'. 

Thanks to @Karen, @Johnathan, @Jamie, and @Frankie for joining us this week. And don't forget to tune in now on your favorite platform