THE TECH MARKETING PODCHAT

Anna Ålenius-Mathson is Director of Brand & Comms at Quinyx

And that's what we talked about!

Anna Lämber is Senior Director, Marketing EMEA North, at ServiceNow.

We talked about her role and what it's like to work for such a large global, US-based tech company. While she drives a local marketing team larger than most Swedish SaaS startups', she also works very closely with the corporate marketing team at headquarters. We discussed some of the challenges that this presents, and how to manage differences between US and Europe. 

Ling Koay is CMO at Oneflow.

We talked about her love for marketing, her passion for content and her approach to social media. She also believes our kids can teach us a lot about marketing!

Andy Culligan is CMO at Leadfeeder.

We talked, of course, about sales and marketing alignment and how to achieve it.

Carl Ronander is Head of Brand and PR at Mentimeter.

We talked about one of my favorite subject: building a strong, brave b2b brand. Carl explained his role as head of brand and PR and what that entails. We discussed the differences between working on the agency side vs being the 'brand expert' in-house. We explored why it is important to build a strong brand when you're a b2b tech company and how to do it. We also discussed how you can measure the success of your brand building. 

Johanna Edepil is CMO at XMReality.

We talked about the difficulties of entering the US market when you're an outsider (a small Swedish company) and the importance of really understanding the market before you try - companies often need to adjust their approach and messaging. We discussed the challenges of 2020 for b2b companies, like XMReality, who were relying on events to educate prospects. We talked about how XMReality used 2020 to focus on planning and redefining their marketing strategies. Sometimes you 'just' need to go back to basics!

Andres Sehr is CMO at Qred.

We talked about marketing best practices for tech start ups, developing a hands-on customer approach and scaling up a company while in a pandemic. We discussed the perception of business loans for small businesses and the different challenges for Qred in different markets - from building a world class brand to localisation while expanding throughout Europe.

Mikko Luhtava is Head of marketing at Vainu.

We talked about data-driven marketing and structuring a European marketing team for growth. We discussed the differences between doing sales in the Us vs Europe. We also talked about putting together the right marketing tech stack to run smooth multi-countries marketing programs. 

Mikkel Drucker is Chief Growth Officer at Tacton.

We talked about his role as Chief Growth Office and the difference with being a CMO, about growth hacking, working in sprints and celebrating failure. As Mikkel has a strong background in product marketing, we discussed product-led growth. Mikkel also shared with us some tips on how to successfully have an international career and manage teams across continents. 

Fredrika (Nihlén) Bennison is VP of Marketing at Kognity. 

We talked about becoming VP of marketing at a new company at the beginning of a global pandemic, about working in-house vs in agencies, about content and branding. We discussed not only the importance of sales and marketing alignment but how essential it is to align sales, marketing and product.