THE TECH MARKETING PODCHAT

THE TECH MARKETING PODCHAT

By Gwen LafageBusinessMarketing
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THE TECH MARKETING PODCHAT episodes

  • Growth marketing, content production and the new work from home culture with Michael Chalmandrier-Perna

    Michael Chalmandrier-Perna is growth marketer at &frankly , a cloud based solution that measure and trigger engagement at the workplace. A great tool for today's remote work environment. They say they put 'Smiles on people at work.'  Who doesn't need smiles right now! 

    We talked about what's a growth marketer, about producing snackable content, automation and competing fo attention while everyone is now on social. We also talked about working from home and staying connected to your workforce, to your colleagues in the current situation.

    18 min
  • Marketing, Sales and a lot of buzzwords, with Therése Olsson

    Therése Olsson is Head of marketing Sweden at Leadoo Marketing technologies, a marketing platform created to make websites convert visitors into leads. Therése is an inbound marketing and sales expert and a true go-getter who is not afraid of speaking the truth!

    We talked about all the marketing buzzwords!

    Inbound, lead gen, content marketing, CX, social selling, sales and marketing alignment ...  Marketers love new words and new theories :)
    We discussed how sales and marketing can't be two different entities, how they need to work towards the same goals: building relationships, driving revenue. 

    26 min
  • Reassessing marketing and finding new opportunities with Sumeet Vermani

    Sumeet Vermani is global marketing director at Worldpay. A marketing leader, Sumeet has a track record of leading change and managing cross-functional teams in international organisations. Worlpay is a global payment processing company, now part of the FIS.

    We talked about b2b marketing in times of change, focusing on existing customers as well as the employee experience, about redefining the value marketing brings to a company, building for tomorrow and the future of events. 

    26 min
  • Structuring for growth and LinkedIn strategies with Frida Ahrenby

    Frida Ahrenby is VP of Marketing at GetAccept, a fast growing Tech company based in 6 regions, including Stockholm and Silicon Valley. Get Accept is a sales enablement platform for B2B sales.

    We talked about staying the course during current times and recruiting for growth, using social media and especially Linkedin in your marketing strategy and establishing a global presence while being headquartered in Sweden.

    30 min
  • Figuring out your (new) value prop with Maria Monks

    Maria Monks is VP of Marketing at Apperio, a legal Tech company based in London. Apperio automates legal spend management and analytics.

    We talked about adapting to the new normal, ABM, catering to your community and figuring out where you fit and if your value proposition is still valid in this new world we live in. 

    21 min
  • Content during a pandemic with Lindsay Hedenskog

    Linsday Hedenskog is a brand and marketing consultant. She was previously head of content at the Swedish tech company Tink.

    We talked about content and the opportunity we have right now as b2b marketers to talk to our customers in a more direct, more personal, more relevant way than ever before. 



    23 min

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Not an interview, a conversation!