In this episode of The Tenacity Co, I sit down with Adam Broda, career coach and founder of Broda Coaching, to talk about the realities of job searching and pivoting in today’s competitive market. Adam shares how his coaching journey began during a season of uncertainty, the biggest mistakes he sees job seekers make, and why visibility — not just resumes or referrals — is now the secret to landing senior-level roles. We also dive into the mindset shifts needed to push through rejection, build momentum, and stay resilient when the process feels overwhelming. 

In this episode, you will learn about :

• Adam’s pivot story: how parental leave + COVID layoffs at Boeing sparked his coaching business
• The evolution of job searching: resumes → referrals → visibility as the new differentiator
• Why referrals have dropped in effectiveness (from 15% to <3%)
• Mistakes job seekers make when using outdated strategies
• Building visibility creatively, even without social media
• The challenges of role-to-role pivots in today’s market (especially at senior levels)
• Mental exhaustion and mindset: handling rejection, focusing on controllable goals, and using the “flywheel of momentum”
• Adam’s one piece of advice for anyone feeling stuck in their career

Resources:

If you are interested in hosting your own podcast check out buzzsprout!

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In this final episode of The Tenacity Co, we’re diving into why starting today—not tomorrow or next year—is the key to reaching your goals. We introduce The 30-Day Tenacity Challenge, a step-by-step plan to help you take meaningful action and build resilience.

You’ll learn:

• How to set a goal that truly matters to you.
• The power of starting now to build momentum and stay motivated.
• A simple framework to keep yourself on track with SMART goals, accountability, and perseverance.

This isn’t just about dreaming big—it’s about taking the first step and committing to 30 days of growth. Whether it’s a personal or professional goal, this challenge will help you prove to yourself that you’re capable of incredible things.

Don’t wait for the perfect time—start today and make progress toward the future you want. Let’s finish strong together!


Get the 30 day challenge template, here! 
https://share.hsforms.com/2Z66SIxcPR72yPQc4aFGAUA55rvd

Resources:

If you are interested in hosting your own podcast check out buzzsprout!

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In this episode, we explore the powerful connection between sleep hygiene and tenacity—revealing why true resilience starts with rest. Learn practical tips for improving your sleep, including setting a consistent bedtime, limiting caffeine, and embracing mindful habits like journaling and meditation. We’ll also share surprising facts about how movement and evening routines impact your ability to persevere through life’s challenges.

If you’re ready to sharpen your focus, recharge your energy, and build the stamina to achieve your goals, this episode is your guide to unlocking the power of rest and reflection.




Resources:

If you are interested in hosting your own podcast check out buzzsprout!

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In this deeply moving episode of The Tenacity Co., I have the privilege of speaking with Adi Markus, a seasoned leader and the Director of Customer Success at Optimove. Adi’s inspiring journey began with an unexpected challenge—being diagnosed with breast cancer at the age of 27. This life-changing experience set her on a path of transformation, courage, and resilience.

Adi shares her story of:

• The emotions and realizations that came with her diagnosis at such a young age.
• How she made the bold decision to leave Israel and pursue a new life in the U.S., both personally and professionally.
• The close bond she formed with her sister and how her family became her strongest support system.
• Facing recent health decisions, including undergoing preventative surgeries and preserving her fertility, and the lessons she’s learned along the way.
• How her health journey has shaped her leadership style and approach to supporting her team at Optimove.
• The mindsets and practices that have helped her remain resilient and thrive through ongoing health challenges.

Adi’s story is one of strength and determination, proving that even the most daunting obstacles can be transformed into opportunities for growth and purpose. Her insights offer inspiration for anyone navigating life’s challenges, balancing career aspirations, or seeking to build a life filled with courage and tenacity.

Resources:

Learn more about Adi Markus Here: 

https://www.linkedin.com/in/adimarkus/

If you are interested in hosting your own podcast check out buzzsprout!

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Guest: Naeemah Elias, Elias Presence Ventures

Naeemah grew up in Chicago under challenging financial circumstances, but her unwavering resolve propelled her forward. From navigating bankruptcy and raising three children as a single mother to earning her place at Harvard and eventually climbing the ranks to Managing Director at State Street, her story is both humbling and inspiring. Now at the helm of her own company, Naeemah is dedicated to empowering individuals and teams to unlock their potential and lead with confidence.

Here’s what you can expect in this powerful episode:

• The Journey: Naeemah’s candid recounting of her early struggles, including financial hardships and the challenges of single motherhood.
• Pivotal Moments: The turning points that reshaped her path—admission to Harvard, overcoming bankruptcy, and thriving in the corporate world.
• Resilience and Growth: How she transformed adversity into a platform for growth and the strategies she used to succeed in high-pressure environments.
• Elias Presence Ventures: The inspiration behind her company and how she’s redefining professional development with tailored coaching, leadership training, and strategic workforce programs.
• Life Lessons: Why “resetting” is crucial, the power of documenting progress, and how to approach life’s journey one step at a time—like driving cross-country, focusing on the next checkpoint instead of the distant destination.

This episode is a masterclass in tenacity, offering invaluable insights for anyone facing challenges or seeking to transform their lives. Tune in to hear Naeemah’s extraordinary story and her profound advice on perseverance, leadership, and achieving success against the odds.


Resources:

Learn more about Naeemah Elias Here: https://www.linkedin.com/in/naeemahelias/

If you are interested in hosting your own podcast check out buzzsprout!

https://www.buzzsprout.com/?referrer_id=2352649

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Episode Notes:

The Science of Habits: How up to 40% of our daily actions are driven by habit and why this matters for success.

Building Tenacity Through Habits: It takes an average of 66 days to form a new habit—learn why persistence is key.

The Habit Loop: Understanding how small, consistent actions lead to big changes through a simple cue-routine-reward system.

Practical Habit-Building Tips: Start small, track progress, and use accountability to keep habits on track.

Personal Insights: Sharlene’s own experiences with building habits to fuel her tenacity and achieve career goals.

Actionable Steps for Listeners: Tips to integrate tenacity and habits into everyday life to reach long-term goals.

Resources:

If you are interested in hosting your own podcast check out buzzsprout!

https://www.buzzsprout.com/?referrer_id=2352649

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Guest: Ashley Paré, founder and CEO of Own Your Worth.

Background: After asking for a raise in her corporate career and being denied, Ashley made the bold decision to leave and start her own firm.

Mission: Ashley empowers female leaders to own their worth, use their voice, and advocate for what they deserve.

The Activator® Program: Learn about her signature leadership program that helps clients overcome self-limiting beliefs and step into their power.

Personal Connection: Ashley and I met in 2019 through a women’s networking group while we were both pregnant with our first children.

Featured In: Ashley has been a TEDx speaker and has appeared in The New York Times, Glamour, and CNN Money.

In this episode:
* Discover how a single "no" became the catalyst for Ashley's business journey.
* Hear how she helps women break through internal and external barriers in their careers.
* Learn tips for confidently asking for what you deserve at work.
* Explore how tenacity has shaped Ashley’s role as a leader, entrepreneur, and mom of two.

Resources:

If you are interested in learning more about Ashley please connect @https://ashleypare.com/


If you are interested in hosting your own podcast check out buzzsprout!

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Guest: Dr. Karim Khan Hernandez, Family Medicine Doctor at Dartmouth Medical Group (NH)

In this episode:

* Hear the inspiring story of Dr. Karim Khan Hernandez, whose journey to becoming a doctor spanned over a decade.

* Karim was kidnapped during his time in medical school in Colombia, beginning the journey of leaving his home country to find a safer place to call home. Karim and his family would finally find this in Canada. 

* Discover how his dream of becoming a doctor was challenged by civil unrest in Colombia, forcing him to leave medical school at age 21.

* Learn how Karim faced low MCAT scores, multiple medical school rejections, and even being kidnapped, yet remained determined to achieve his goal.

* After 11 years of perseverance and overcoming countless obstacles, Karim finally resumed medical school, fulfilling his lifelong ambition.

* Karim has lived in 6 different countries including Colombia, France, Grenada, United States, England, Canada, and now calls Boston, MA his home

* Explore how his unwavering tenacity serves as an incredible testament to the power of resilience and determination in the face of adversity.

* Tune in to be inspired by Dr. Khan’s remarkable journey of grit, resilience, and success.

Resources:

If you are interested in hosting your own podcast check out buzzsprout!

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Guest: Dr "V" Boykin, Senior Program Manager at HubSpot

In this episode, learn how Dr. V. Boykin:

* Overcame Early Challenges: As a single mom, navigating incarceration, and working as a stripper, she developed the drive and resilience that fueled her journey.
* Took a Non-Traditional Career Path: Discover how unconventional jobs and life experiences shaped her unique approach to success.
* Pursued Higher Education: Hear about the obstacles she faced while completing her degrees and how she stayed motivated through adversity.
* Champions Empowering Representation: Dr. V. is committed to representing people of color in the tech industry and making a lasting impact.
* Thrives at HubSpot: Learn how she leveraged her experiences to excel in one of the world’s top tech companies.
* Authored Fix Your Face and Watch Your Tone: Explore the inspiration behind her book and how it helps professionals elevate their careers.
* Defines Tenacity: Gain insight into Dr. V.'s personal definition of tenacity and her advice for overcoming life's obstacles.
* Plans for the Future: Discover her next personal and professional goals as she continues to embody resilience and perseverance.


Resources:

Learn more about Dr "V" here
https://drvboykin.com/pages/fix-your-face-the-book

If you are interested in hosting your own podcast check out buzzsprout!

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Over the past decade, I've seen more friends face layoffs, financial hardships, fertility challenges, and health issues than not. Our lives are intertwined in all of these areas, and these moments can be radicalizing; they force us to confront the reality that work is not family, job stability is fragile, and personal struggles can feel isolating.

These experiences can lead to profound growth and resilience. I’m curious to hear your stories: How did you navigate these challenges? What signs did you notice along the way? What helped you push through?

This is why I started The Tenacity Co. podcast. I want to highlight individuals who have faced significant adversities—whether through layoffs, health crises, or personal challenges—and emerged stronger. Each week, I’ll be interviewing inspiring guests who have turned their obstacles into stepping stones.