Landing Pages! What are they? How are they used? When should you use them? Are landing pages the only thing you need? In this episode I cover how landing pages are an intricate part of any successful campaign that is scalable. Of course you can do business online without one, but the ability to scale, control your sales narrative, and have congruent branding that will match your message will be greatly impeded without using them and using them effectively.

Let me be clear. I don’t think that landing pages, squeeze pages, sales pages, or whatever term you want to use to describe an antonymous page to publish capturing and compelling content is a panacea that will make all of your marketing pains go away. I cringe out how some of these online faux marketing gurus sale a landing page software as a cure all. However, I can point to multiple trainers, reps, and agents using our platform that on a consistent basis are making $5k+ per week through the strategies we advocate in the use of landing pages.

Landing pages are 1 of 3 types of tools you have to have in your marketing campaign. If you do not have a landing page then you need to capture clients information and be given permission to market to via the telephone, text, or email. These other platforms are very doable however hard to scale effectively. These are some of the things we cover in this episode.

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Tonight we are talking about how stereotypes sabotage the reach of our business. This is a business show and I’m not here trying to espouse some political or philosophical worldview. I believe we can all agree though that stereotyping people is wrong. HOWEVER, in marketing, to be effective you have to be strategic in targeting the “right type” of market or demographic in order to be successful in your campaign. So here’s the question I and my panel will be tackling tonight, “How do you build a business that’s both effective in its marketing efforts while operating at the highest business standards simultaneously?”

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In this episode I share how just shear luck is how I fell into podcasting. I’ve heard it said that, “Good luck is when opportunity meets preparation, while bad luck is when lack of preparation meets reality.” 

I think I’ve lived both sides of that coin. I also got a great call in question from a member that I would normally answer on private trainings with my members on Wed Night. However I thought it was 3 really good questions so I wanted to take the time to answer it on the podcast.

SPECIAL NOTE:

This podcast is a return to something I used to do 2 times a week but haven’t in over 2 years. It’s just me in the studio today with not live audience and no panel. I sort of missed getting back to producing just a good solid 15min – 30min audio podcast. So I think this year the Lord willing we will have Monday Night’s with me and our panel live, and then I’ll produce a second one to go out on Thursdays.

You can subscribe to my podcast at iTunes by going to terrywilson3.com/itunes

Subscribe to our text list to be on with us live on Monday Nights by texting @tw3podcast to 81010

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In Episode 348 we are talking about the most essential thing you have to have in order to be successful in ANY TYPE OF BUSINESS you choose to go into. RELAX if you think I’m here trying to pitch you a software solution, training program, or business service because I’m not. What I’m talking about tonight can’t be bought, but it is expensive, it can’t be traded for either, but it can be lost quickly. Tonight what we are talking about is CREDIBILITY.

One thing I’ve learned in the past 25 years of doing business online and the past 10+ years of helping others in this business is it doesn’t matter how good your product, goods, or services are, nor does it matter how proficient you become as a marketer, sales person, or entrepreneur. You can have all of the technical skillsets, marketing assets, and business acumen in the world but if you don’t have credibility, YOU DON’T HAVE ANYTHING.

There are 2 elements of a profitable and sustainable business that you will hear just about every business coach, consultant, or guru mention. Your business needs to be hyper focused on a particular niche. This is great advice as we’ve all heard about the shiny object syndrome and the most common mistake most all entrepreneurs make. Everyone from myself, to Amy Porterfield to John Lee Dumas will repeat the same mantra, “the riches are in the niches.”

However you will also hear Seth Groden, and others state in order to be sustainable and have the ability to withstand any change within the market, economy, or industry you must have a diverse income stream and business model. These 2 thoughts seem incongruent but I believe they’re really not. In this episode we try to open that up a bit a show how you can do both. 

Tonight we discuss making a dream a reality. On this MLK day we remember the “I have a dream” speech and the incredible message within it.

The 3 take aways I get from this speech are:

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Tonight we are talking about the courage to pursue. Why is it difficult for us to go after what we want sometimes? For that matter why is it difficult for us to even be honest enough to say what we want? I want to dig in to that tonight and to help me do so we are honored to have a very special guest and dear friend of that family on with us that I’ll be introducing a little later.

We are delighted to have Bill Perry with us tonight. Bill is the Founder and Sr. Consultant with the Innovatus Group who has just launched a podcast that is set to debut tomorrow as a matter of fact. I am delighted to have him on the show tonight and to help us unpack tonight’s topic.

Pause for the Cause:

Just forget about resolutions! The stats on resolutions are atrocious. Let’s just talk about winning. There are proven, measurable, obtainable ways to win and win consistently. What does Dean Smith, Bobby Cox, Phil Jackson, Vince Lombardi, and John Wooden have in common? They win and not only sometimes, but often. These coaches styles, personalities, philosophies and strategies are very different, but one skill set that they all have allows them to win. They know how to learn from both their wins and their losses. Guy Kawasaki said one time, “sometimes I win and sometimes I learn.” You want to win? Learn from those times you didn’t.

In this episode I cover some of our lessons of 2018 that we learned from. We had a lot of wins in 2018. The past quarter had our personal business over $120 in just the last quarter, but we also had some things to learn from too. We discuss that and tons more.

The link to the top 10 things I learned in 2018 CLICK HERE

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In this last episode of 2018 we have a power packed hour and forty five minutes of:

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“Now unto Him who is able to do exceedingly abundantly above all that you could ever ask, think, or dream of according to the power that works in you.”

My Christian brothers and sisters will recognize where this idea comes from but whether you share my faith or not the reality is there is destiny on the inside of you. You were made to go further than you could ever imagine. In this episode we talk about how to unlock the power within you that can take you further than you could imagine.

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Don’t forget to register now before 12/31/18 to get conference tickets to The You Are Worth More Conference in Greenville, SC for March 21-23, 2019. Go to worthmoreconference.com now to get tickets at the lowest price.