Tonight we are talking about the #1 drug in the world that is legal in all 50 states and around the world. This drug is so addictive, so powerful, so intoxicating that the average American in 2018 spends on average 4 hours a day using according to journalofaccountancy.com No I’m not talking about CBD Oil, I’m talking about your cell phone. So for the entrepreneur listening that should be a huge clue as to where you need to spend your time, effort, and resources in marketing. Well many very successful entrepreneurs are doing that and we’re going to be talking a little about how they are doing that tonight.

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In 1978 Michael McDonald along with Kenny Loggins pinned the lyrics, “What a fool believes he sees and no wise man has the power to reason away.” For my younger audience in the crowd this might seem like an oldy goldy that your parents might have made you listen to on road trips. However tonight I want to talk to you about beliefs. What they are, how they are formed, and why in business and for that matter in life, what you believe will make you or break you.

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Tonight we’re talking about how to earn money in business when you are getting no’s for answers. If you’ve been struggling in your business and it seems stressful to get into a positive cash flow then you will want to stay tuned. I’m going to share  some ways that you can make money quick even when you are getting rejected and are struggling with making sales.

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How to Earn Money after a NO

Whether you are in business or not, the ability to negotiate is imperative for you to have stronger relationships, friendships, and family. Good negotiations are contingent upon good communications and communication is the backbone of any personal or professional relationship. In this episode I share 10 time tested ways to help you become a better negotiator.

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If it’s truth that sets a person free then it must be a lie that incarcerates them. Tonight me and my panel will be talking about 6 lies that broke people believe that keeps them broke, busted, and disgusted!

In this Episode we cover the 6 lies that broke people believe and I share how an exchange with a person who was a bit skeptical about what entrepreneurialism could provide unfolded as well. I clearly do not mind nor do I expect people not to be skeptical. However I think you should test any and everything someone is claiming and judge it after knowing all of the facts. Some people I believe have been burnt so often that they are blind to the very opportunity that is being placed right in front of them.

The 6 Lies Are:

Landing Pages! What are they? How are they used? When should you use them? Are landing pages the only thing you need? In this episode I cover how landing pages are an intricate part of any successful campaign that is scalable. Of course you can do business online without one, but the ability to scale, control your sales narrative, and have congruent branding that will match your message will be greatly impeded without using them and using them effectively.

Let me be clear. I don’t think that landing pages, squeeze pages, sales pages, or whatever term you want to use to describe an antonymous page to publish capturing and compelling content is a panacea that will make all of your marketing pains go away. I cringe out how some of these online faux marketing gurus sale a landing page software as a cure all. However, I can point to multiple trainers, reps, and agents using our platform that on a consistent basis are making $5k+ per week through the strategies we advocate in the use of landing pages.

Landing pages are 1 of 3 types of tools you have to have in your marketing campaign. If you do not have a landing page then you need to capture clients information and be given permission to market to via the telephone, text, or email. These other platforms are very doable however hard to scale effectively. These are some of the things we cover in this episode.

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Tonight we are talking about how stereotypes sabotage the reach of our business. This is a business show and I’m not here trying to espouse some political or philosophical worldview. I believe we can all agree though that stereotyping people is wrong. HOWEVER, in marketing, to be effective you have to be strategic in targeting the “right type” of market or demographic in order to be successful in your campaign. So here’s the question I and my panel will be tackling tonight, “How do you build a business that’s both effective in its marketing efforts while operating at the highest business standards simultaneously?”

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In this episode I share how just shear luck is how I fell into podcasting. I’ve heard it said that, “Good luck is when opportunity meets preparation, while bad luck is when lack of preparation meets reality.” 

I think I’ve lived both sides of that coin. I also got a great call in question from a member that I would normally answer on private trainings with my members on Wed Night. However I thought it was 3 really good questions so I wanted to take the time to answer it on the podcast.

SPECIAL NOTE:

This podcast is a return to something I used to do 2 times a week but haven’t in over 2 years. It’s just me in the studio today with not live audience and no panel. I sort of missed getting back to producing just a good solid 15min – 30min audio podcast. So I think this year the Lord willing we will have Monday Night’s with me and our panel live, and then I’ll produce a second one to go out on Thursdays.

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In Episode 348 we are talking about the most essential thing you have to have in order to be successful in ANY TYPE OF BUSINESS you choose to go into. RELAX if you think I’m here trying to pitch you a software solution, training program, or business service because I’m not. What I’m talking about tonight can’t be bought, but it is expensive, it can’t be traded for either, but it can be lost quickly. Tonight what we are talking about is CREDIBILITY.

One thing I’ve learned in the past 25 years of doing business online and the past 10+ years of helping others in this business is it doesn’t matter how good your product, goods, or services are, nor does it matter how proficient you become as a marketer, sales person, or entrepreneur. You can have all of the technical skillsets, marketing assets, and business acumen in the world but if you don’t have credibility, YOU DON’T HAVE ANYTHING.