We take our first steps into the world of "tiktok" this week, as Magdalene Taylor (@magdajtaylor), a senior writer at MEL magazine, talks us through the West Elm Caleb discourse, and what happens when pile-ons, projections and participatory posting are co-opted by brands on social media platforms. Indeed, what happens when we get tired about making fuccboi content, and the fuccboi becomes *the* content that needs constant regeneration. While it's likely that nobody is talking about Caleb anymore, it seems clear that this is probably the next stage of the 'main character'.  We also talk about "fuc*ing the text man for texts" as a rare example of a perfectly written post - and one that explains transactional relationships (and hyper-transactional exchanges) in a better way than any of us could on the pod. --------

Read Magda's work at: https://melmagazine.com/en-us/story/author/magdalene-taylor

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Ten Thousand Posts is the show about how everything is posting. It's hosted by Hussein (@HKesvani), Phoebe (@PRHRoy) and produced by Devon (@Devon_onEarth).