Our special guest this week discusses the new media landscape, building a media business when you had no intention of ever doing so and the challenges of monetising what started out as a hobby.

There is no shortage of underdog stories in Hollywood, but in real life - in the day to day news media - those narratives are harder to find. 

Media has changed, though, and with social media eliminating almost all barriers to entry, there are new players finding their voice - and an audience - in the space formerly occupied by legacy media. 

This is as true in golf as any other section of the media and Ryan French is one of the players in this space, although it is more by accident than by design.