In this episode, The Doc takes The Third Pour on the road.
Broadcasting on location, The Doc sits down with Frank Jameson, owner of Spiriteaux Wine & Liquor, for a behind-the-counter conversation about the realities of running a liquor store in today’s bourbon-crazed market. From allocated bottle madness to customer trends and store picks, Frank shares what it really looks like on the retail side of the whiskey boom.
But this isn’t just shop talk.
To mark the occasion, The Doc cracks open a bottle of Old Forester Birthday Bourbon (2023) — and the cork pop says it all. Together, they pour, sip, and break down one of the year’s most talked-about releases, offering honest, unfiltered impressions as the whiskey opens up in the glass.
Does the 2023 Birthday Bourbon live up to the hype?
Is it worth the chase?
And what does a retailer really think about bottles like this?
Pull up a chair. This one’s special.