Jay and Tom discuss how critical it is to move your thought leadership content beyond the confines of your own firm's website — a modern version of publicity that generates countless returns beyond the obvious.

Matters Raised:

What is guest posting, as a thought leadership strategy?

Why is it important to think about securing guest posting opportunities?

What are the benefits, both in gaining attention and the more technical side effects?

What common problems facing attorneys does this strategy address?

How to get started, in six easy steps.

Jay and Tom discuss the value and attendant benefits of establishing a narrowly defined niche, both in your practice of law and especially in your content marketing strategy.

Matters Raised:

Why should lawyers develop a niche in their practice of law?

What are the benefits and payoffs of building a reputation for having such a niche?

How does that niche translate to your content marketing strategy, in the form of thought leadership?

Scott Becker: A case study in the power of the niche law practice.

What is the Thought Leadership Flywheel, and how does that self-perpetuate the building of a legal practice?

If you don't currently have a niche practice, can you still employ a niche thought leadership strategy?

How will this niche approach ultimately lead to better opportunities, bigger engagements, and greater rewards?