In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?" 

But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work.

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