Whether virtual or in person, many of us dread meetings. They feel like a waste of time. But they don't have to be! This week Rob sits down with professional EOS expert Jeff Jackson to figure out how to make the most out of your team's time together.

Visit https://hughesintegrated.com/traction-book/ for your free chapter from the book Traction: Get a Grip on Your Business.

Did you know that when a client makes a buying decision 70% of their choice was made before they even talked with you? If you want your business to succeed you have to reach clients long before they give you a call. This week on the Thrive Collective Podcast StoryBrand Certified Guide Rob Hughes paradigm shifts you need to make to win in digital marketing.

1. Embrace fear. Trust = relationship

• How do you build trust? Eliminate fear!
• “The greatest companies are obsessed with consumer fear. Eliminate fear, and trust is all that’s left.” 
• Brainstorm every reason why someone would not want to buy from you.
• How many of these issues have already been addressed on your website or marketing?

2) Blog their questions - brainstorm the questions your ideal audience is googling, asking, and write articles on them! 

•  Compare A to B
•  How much does XXX cost
•  Best XXX in XXX city?
•  What does the competition say negatively about your brand? (write a blog on it)

3) Think like a teacher

• Give knowledge away
• Share abundantly
• Teach generously

The coronavirus pandemic has forced businesses to go virtual if they want to continue growing. This week Rob Hughes sits down with StoryBrand certified guides Jackie Martin and Ben Weaver to discuss redefinition and customization in our increasingly digital culture.

The Coronavirus has made life difficult but it also presents a unique opportunity for business leaders. StoryBrand Certified Guide Rob Hughes talks through how to pivot your business in the wake of the pandemic.

How do you manage stress? Mental health therapist Kimberly Bartz shares how knowing your Enneagram type can help you better respond to challenges at work and home.