About Cathine Brown:
If you don’t think of sales as an honorable profession, you haven’t read Catherine Brown’s new book:

• How Good Humans Sell: The Proven Path to B2B Sales Success.

Released in May 2021, the book combines best sales practices with social psychology principles. It can be used in combination with other sales training programs to help sales
professionals overcome the hesitation that keeps them from closing more business.

A veteran of 25+ years of B2B (business-to-business) selling, Catherine understands what it means to start and build a business during challenging times. She launched her first sales consulting firm in 2003 and now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. She also trains on the reasons people buy (it’s not what you think!). Her process helps business owners take the frustration and worry out of business development so they can close new business without wasting money on
one-size-fits-all sales training.

Catherine lives in Texas with her family and she enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is a StoryBrand Certified Guide.

CONNECT WITH CATHERINE

• [email protected]
• instagram.com/extraboldsales
• linkedin.com/in/catherineleebrown/
• extraboldsales.com

FEATURED RESOURCE:

• How to Use Story To Sell - https://hughesintegrated.com/how-to-Use-story-to-sell-more/

MORE RESOURCES FROM HUGHES INTEGRATED

• Our StoryBrand Certified Marketing Agency: https://hughesintegrated.com/

FREE Video Courses

• 5 Ingredients to a Website that Works - https://hughesintegrated.com/5-ingredients-to-a-website-that-works/
• One Week to Better Business - https://hughesintegrated.com/one-week-to-better-business/

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing - https://hughesintegrated.com/5-mistakes-small-businesses-make-with-their-marketing/

Events

• Win a free marketing review - https://hughesintegrated.com/raffle/
• Apply to be a guest on our podcast  - https://hughesintegrated.com/podcast-guest/

*To connect with Justin, simply email [email protected] 

About Justin Maust, EOS Implementer and Author of Vision Works and Profit Works

Justin is a Certified EOS Implementer®, certified speaker, trainer, and coach for the John Maxwell Team and Owner of Rackley Restoration. Justin spends 90% of his time helping business owners implement EOS to get real, simple, business results. The other 10% is spent investing his time as an entrepreneur putting all the EOS Tools to practice inside of Rackley Restoration.

FEATURED RESOURCE:

• How to Use Story To Sell - https://hughesintegrated.com/how-to-Use-story-to-sell-more/

MORE RESOURCES FROM HUGHES INTEGRATED

• Our StoryBrand Certified Marketing Agency: https://hughesintegrated.com/

FREE Video Courses

• 5 Ingredients to a Website that Works - https://hughesintegrated.com/5-ingredients-to-a-website-that-works/
• One Week to Better Business - https://hughesintegrated.com/one-week-to-better-business/

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing - https://hughesintegrated.com/5-mistakes-small-businesses-make-with-their-marketing/

Events

• Win a free marketing review - https://hughesintegrated.com/raffle/
• Apply to be a guest on our podcast  - https://hughesintegrated.com/podcast-guest/

*To get help designing your incentive plan, simply email [email protected] 

About Alex Freytag, EOS Implementer and Author of Vision Works and Profit Works

Alex Freytag provides keynotes and workshops for entrepreneurs and executives who need a simple way of operating that helps leadership teams clarify, simplify, and achieve their vision. Alex has led more than 700 full-day EOS® sessions with over 150 companies.

The product of an entrepreneurial household, Alex has spent much of his business experience focused on his passion for being a Hero to entrepreneurs. Between selling handmade James Dean t-shirts out of his locker in high school, to becoming a Certified EOS Implementer®, he ran or helped run four growing businesses before discovering the Entrepreneurial Operating System® (EOS). 

MORE RESOURCES FROM PROFIT WORKS

• Profit Works Book: https://amzn.to/3CYAZN4
• Vision Works Book: https://amzn.to/3kiuqxt
• Website: https://www.profitworksllc.com/

MORE RESOURCES FROM HUGHES INTEGRATED

• StoryBrand Certified Marketing Agency: https://hughesintegrated.com/

Video Courses

• 5 Ingredients to a Website that Works - https://hughesintegrated.com/5-ingredients-to-a-website-that-works/
• One Week to Better Business - https://hughesintegrated.com/one-week-to-better-business/

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing - https://hughesintegrated.com/5-mistakes-small-businesses-make-with-their-marketing/

Events

• Win a free marketing review - https://hughesintegrated.com/raffle/
• Apply to be a guest on our podcast  - https://hughesintegrated.com/podcast-guest/

About Susan Dyer, EOS Implementer 

Susan’s passion is making a difference in the lives of others. She focuses this energy on entrepreneurial leaders through coaching, mentoring and challenging leadership teams to become their very best. During her career, she ran a successful, multi-million dollar revenue generating management consulting practice specializing in developing the strategy and execution of large-scale, strategic initiatives, mergers, acquisitions and divestitures.

In the past 20 plus years she’s helped companies large and small successfully implement and sustain business operating systems (BOS). Susan came to understand that without a BOS, too many efforts, initiatives, and best laid plans fell flat. It was a true predictor of success–large scale strategic initiatives could win early on, and fail long term without solid operating procedures in place.

She worked with a multitude of operating systems, using components of Lean, Six Sigma and Kaizen. But it was the Entrepreneurial Operating System® (EOS) that she found to be the most agile, reliable, and watertight solution that remains simple, proven and comprehensive. The proof? EOS is successfully running in nearly 5,000 companies worldwide.

This discovery led her to become a Professional EOS Implementer. Today, she coaches entrepreneurial leadership teams, helping them implement EOS so they reach and surpass their business goals while enjoying the journey along the way. Susan pulls from her deep strategic consulting and business owner expertise to help entrepreneurial leaders get 100% on the same page with their vision, execute that vision, and build a healthy leadership team/culture. Susan’s clients find her to be insightful, passionate, feisty, and direct; inspiring them to achieve more and gain traction.

Originally hailing from Minneapolis, MN, Susan spent 10 years in Portland, OR before making Scottsdale, AZ her new home. She serves all of the Southwest, or wherever a client needs her.

MORE RESOURCES FROM HUGHES INTEGRATED

• StoryBrand Certified Marketing Agency: https://hughesintegrated.com/

Video Courses

• 5 Ingredients to a Website that Works - https://hughesintegrated.com/5-ingredients-to-a-website-that-works/
• One Week to Better Business - https://hughesintegrated.com/one-week-to-better-business/

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing - https://hughesintegrated.com/5-mistakes-small-businesses-make-with-their-marketing/

Events

• Win a free marketing review - https://hughesintegrated.com/raffle/
• Apply to be a guest on our podcast  - https://hughesintegrated.com/podcast-guest/

About Tzvi Schwartz, EOS Implementer 

Tzvi is incredibly passionate about helping business owners run a better business. As the owner of an electrical contracting firm, Tzvi ran a great business… but not without experiencing all the issues that often cripple mid-size businesses.

After 16 years, Tzvi sold the company and joined a larger union firm as the Director of Business Development. It didn’t take long before Tzvi discovered that the company may have been larger in size… but they still struggled with the very same issues!

When the business took on EOS everything started to fall into place. Getting the right people in the right seats – following the processes, was a real game changer. The company grew 400% over just 4 years. After the company graduated from their Certified EOS Implementer, Tzvi continued the EOS roll out company wide, effectively helping the company achieve its vision.

Upon seeing the remarkable results EOS provided, Tzvi chose to leave his position from the leadership team and pursue his passion of helping other business owners run a better business and live a better life!

MORE RESOURCES FROM HUGHES INTEGRATED
Video Courses

• 5 Ingredients to a Website that Works 
• One Week to Better Business

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing 

Events

• Win a free marketing review 
• Apply to be a guest on our podcast  

Who is Paul Detlefs of The Traction Group?

Paul has a lifelong passion for entrepreneurship (he had three small ventures before he turned 16) and especially for helping entrepreneurial business owners and their teams achieve their dreams.

He has spent his entire business career advising and guiding small and mid-sized businesses and their owners, and has worked with more than 200 companies. He spent his first 24 years at Andersen Consulting/Accenture, where he became Managing Partner of a Middle Market consulting group. He worked in a wide variety of industries, including manufacturing, distribution, construction and professional services. He also led projects in business systems design and implementation, business process improvement, and supply chain management, including implementation of LEAN manufacturing on the factory floor.

In 2002, Paul founded The Prestwick Group, a consulting and advisory firm focused on small and mid-sized businesses and their owners. Through Prestwick, he ran several peer advisory groups and coached his members individually. He also provided people assessments and performance development coaching, and created a proprietary job benchmarking and recruiting process. As a small business owner himself, he has lived through many of the same challenges and issues that his clients face.

Paul began using EOS® with his clients in 2010 and became a certified EOS Implementer in 2012. He acts as a “guide” for companies on the EOS journey, serving as their teacher, facilitator, and coach—roles that he loves and that he developed well through his previous experiences. He sees EOS as a unique and powerful synthesis of many great ideas that he has used and shared with his clients over 35+ years, plus great implementation tools and processes.

Paul is a graduate of DePauw University and holds an MBA from the University of Chicago Booth School of Business. He serves as a board member and mentor for SBAC Empower, an organization focusing on enabling entrepreneurs and small business owners in some of Chicago’s less-advantaged neighborhoods. In his spare time, he loves to bike and golf, and he revels in his new role as a grandfather.

MORE RESOURCES FROM HUGHES INTEGRATED
Video Courses

• 5 Ingredients to a Website that Works 
• One Week to Better Business

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing 

Events

• Win a free marketing review 
• Apply to be a guest on our podcast  

About Mike Paton, EOS Implementer and Author of "Get A Grip"

Paton grew up in a household full of teachers and entrepreneurs, cut his teeth in banking, and then spent ten years leading entrepreneurial companies before discovering EOS® in 2007. Instantly drawn to its timeless concepts and simple, practical tools - he became one of the first EOS Implementers®. 

Since then he’s conducted over 1,500 sessions for more than 150 companies, co-authored the book GET A GRIP with Gino Wickman, spent five years as EOS Worldwide’s Visionary, delivered more than 200 highly-rated talks and workshops for entrepreneurs around the world & launched the top-rated business podcast, The EOS Leader™. 

He’s grateful to be living HIS ideal life, because he’s able to spend all of his time helping other entrepreneurs run better businesses…and live THEIR ideal lives. 

MORE RESOURCES FROM MIKE PATON

•  Get A Grip: An Entrepreneurial Fable is  available to order on Amazon 
• Visit EOSWorldwide.com to download free tools & take the Organizational Check-up 

MORE RESOURCES FROM HUGHES INTEGRATED
Video Courses

• 5 Ingredients to a Website that Works 
• One Week to Better Business

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing 

Events

• Win a free marketing review 
• Apply to be a guest on our podcast  

MORE RESOURCES FROM ELAYNA SNYDER

• EMPOWERED CLIENT ACQUISITION & ATTRACTION 

MORE RESOURCES FROM HUGHES INTEGRATED
Video Courses

• 5 Ingredients to a Website that Works 
• One Week to Better Business

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing 

Events

• Win a free marketing review 
• Apply to be a guest on our podcast  

Who is JJ Peterson and StoryBrand?

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. With Donald Miller, Dr. Petersen co-authored Marketing Made Simple, a step-by-step guide to building a sales funnel that works. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As the Sr. Director of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.

MORE RESOURCES FROM STORYBRAND

• 5 MINUTE MARKETING MAKEOVER 
• BUSINESS MADE SIMPLE UNIVERSITY 
• STORYBRAND MARKETING LIVESTREAM 

MORE RESOURCES FROM HUGHES INTEGRATED
Video Courses

• 5 Ingredients to a Website that Works 
• One Week to Better Business

DIY Guide:

• 5 Mistakes Small Businesses Make with Their Marketing 

Events

• Win a free marketing review 
• Apply to be a guest on our podcast  

ABOUT SCOTT KING:
The Breakthrough Hub was conceived the day after our world was instantly shut down. At that moment, Scott King (Founder – CEO) recognized that his client’s lives were about to be massively disrupted. Scott often references C-19 as “the great elixir of truth.” Entrepreneurs were forced to slow down and give thought to areas of their lives and businesses that they (did not) or (could not) make time for previously.

What started with a handful of growth-minded individuals meeting virtually has exploded into an international movement to help business owners and entrepreneurs discover how to Get Unstuck and Be Unstoppable. 

From growing up as an only child on a farm in Canada to 3 decades of real business experience Scott has been through the good, bad, and ugly of entrepreneurship.

MORE RESOURCES FROM HUGHES INTEGRATED
Video Courses

5 Ingredients to a Website that Works video course > https://hughesintegrated.com/5-ingredients-to-a-website-that-works/

One Week to Better Business video course > https://hughesintegrated.com/one-week-to-better-business/

PDFs

5 Mistakes Small Businesses Make with Their Marketing PDF >  https://hughesintegrated.com/5-mistakes-small-businesses-make-with-their-marketing/

Events

Raffle: Win a free marketing review >   https://hughesintegrated.com/raffle/

Apply to be a guest on our podcast >  https://hughesintegrated.com/podcast-guest/