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The food industry is a wild ride. It's filled with ups and downs and requires a ton of capital and a ton of work. But it's also one of the most rewarding and fulfilling industries to be in.
Today, I'm chatting with Alex Messina of Just Soup and Just Sauce.
Alex was born into the food business. His father Carmelo, who immigrated to Canada from Sicily, founded Mema Foods in 1989. Alex learned the business from the ground up and, today, operates the company with his brother Gabriel.
Alex came up with the idea for Just Soup and Just Sauce, a new line of ready-to-heat soups and sauces made with simple, premium ingredients and sold in recyclable glass jars.
Today, we get a real, raw, and honest look into what it's like to build a food brand in the grocery space. Here's what we talk about:
- Why you need to have capital or get access to capital to scale a CPG brand
- Figuring it out and doing whatever it takes
- Why you need to pay a premium to get your products on store shelves
- Why you should consider private labelling your products
- Using social media to build a community behind your brand
- How to bounce back after hearing no
- The importance of having patience in building your business
- Why Alex actually forgot his birthday this year
- Why having a mentor can significantly improve your mental health as an entrepreneur
Connect with Alex:
https://www.instagram.com/justsoupjustsauce/
https://www.linkedin.com/in/alexander-messina-9ba49b56/
https://www.mema.ca/
Connect with me:
https://www.nicolehaney.com/
https://www.instagram.com/itsnicolehaney
https://www.linkedin.com/in/msnicolehaney/
Are you thinking about your goals for the new year?
Do you believe that anyone can be an entrepreneur?
It's a question I'm asked over and over again:
The conference is over and I'm WIPED so today's podcast episode is verrrry laid back.
Do you have a big dream for your business?
Me too. I wanted to host a business conference that not only educated people but also motivated and inspired them to reach their own goals.
Except - I had no idea where to start. I'd never organized an event of this size before and I had no idea what I was doing.
But I figured it out.
And so can you.
And in today's episode, I'm going to show you how.
Here's what we're talking about today:
- I can't believe I'm hosting a business conference!
- How I overcame each challenge in creating this conference
- The key thing that differentiates people who succeed from people who quit
- Why you need to let yourself fail first
- How I changed my strategies for planning the event, getting sponsors, and getting registrations (and now have over 100 people signed up!)
Register for the conference here: https://www.nicolehaney.com/conference
Connect with me:
https://www.nicolehaney.com
https://www.instagram.com/itsnicolehaney/
Are you looking at your competition?
Do you ever feel like you're just not making any traction?
I feel this way all. the. time.
As entrepreneurs, we all dream BIG. Which is amazing and inspiring but can also be suuuuuper demotivating when you start to feel wonder:
Why aren't we there yet? Is this working?? How will I ever get there? Is it even possible?!
But the reality is: It IS working. It's just taking longer to get there than you expected.
Which makes sense. You're building a freaking empire. You're climbing a mountain. You're trying to bring your dream to life by continuing to put one foot in front of the other over and over and over again.
And that? That takes TIME.
Today I'm sharing with you how I realized that my dream - that I've been working on for 8 years - IS possible for me. It's just going to take a bit more time.
Here's what we talk about:
- Why it feels like it's not working
- The tyranny of how
- BIG dreams don't happen overnight
- The things you do every day are what's going to get you there
- Why you can accomplish more than you think in the next 10 years
- Keep swinging at the pinata
Connect with me:
https://www.nicolehaney.com/
https://www.instagram.com/itsnicolehaney/
It's been a year since I started podcasting!
I used to be quiet and shy
From the publisher's feed