The Thumbody Show

Episode 9: How to Build a Successful Personal Brand on LinkedIn - Optimize your Profile

Are you looking to build a successful personal brand on LinkedIn? Follow these steps to optimize your profile and showcase your unique strengths and talents:

Step 1: Craft an attention-grabbing headline that clearly communicates what you do and how it helps people. Use conversational language and frame your work in terms of how it benefits others.

Step 2: Choose a cover image that reflects your mission and values, and aligns with your brand. Your cover image is an essential part of your LinkedIn profile, as it can make a strong visual impact and reinforce your branding.

Step 3: Identify the right keywords for your industry and incorporate them naturally throughout your profile to improve your search ranking. Using relevant keywords throughout your LinkedIn profile can attract more clients and increase your visibility.

Step 4: Write an “About” section that showcases your personality and values while still being professional. Use this section to share your unique story and highlight your experience and expertise.

By following these steps, you can optimize your LinkedIn profile and create a standout personal brand. Remember to stay true to yourself and showcase your unique strengths and talents. With these tips, you can make a positive impact in the world and achieve your professional goals.

Show Notes

Did you know that less than 3% of LinkedIn users are regularly posting and engaging with content? It's a statistic that might make you feel like LinkedIn is more like a deserted island than a thriving social media platform.

But fear not! There's a secret to cracking the code and unlocking the power of LinkedIn - and it's all about shifting your mindset. Instead of treating LinkedIn as just a place to post your resume and forget about it, think of it as a magical tool for building relationships, sharing valuable insights, and establishing yourself as Thumbody on LinkedIn.

By actively engaging with your network and sharing content that showcases your expertise, you can attract new business opportunities, connect with other entrepreneurs and investors, and establish yourself as an authority in your field.

And the best part? You don't have to be a social media guru to make it happen. As an entrepreneur, you know how important it is to establish your brand in order to stand out from the competition.

However, with so many platforms available, it can be difficult to know where to focus your energy. That's where LinkedIn comes in. With over 900 million users, LinkedIn is the world's largest professional networking platform and a powerful tool for building your personal brand. But how do you go about building a personal brand on LinkedIn?

Today, we’re talking about a crucial aspect of making connections, The Magic Secret to Building Your Personal Brand on LinkedIn. 

We’ll explore what it takes to pull back the curtain on LinkedIn to really leverage it’s secrets. 

We’ve got a story segment, a guest appearance by LinkedIn expert Kenneth Nel AND a our Ask Alex column (The LinkedIn Algorithm)

Let’s get started with The Thumbody Show!

Show Notes

A Help Hustle is a side hustle with a purpose, where the primary goal is to help others.

This can take many forms, from donating a portion of your profits to a charity, to creating a product or service that directly benefits a specific group of people. So, why should you consider a Help Hustle?

Research has shown that purpose-driven activities can draw customers to your brand. In fact, a survey conducted by Deloitte found that 73% of consumers are willing to pay more for products or services from companies that are socially responsible. Not only can a Help Hustle help you attract customers, but it can also benefit you in a giving mindset. According to a study published in the Journal of Positive Psychology, people who engage in altruistic behavior report higher levels of happiness and well-being.

But, how do you create a successful Help Hustle? This episode will explain it all.

... And, Jimi will perform a cool magic trick on this episode!

Show Notes

A customer story is a narrative that highlights the experience of a customer with your brand. It’s a way to showcase how your product or service has made a difference in someone’s life.

Customer stories are powerful because they are relatable and authentic. They give potential customers a glimpse into what it’s like to use your product and how it has helped others. So, how do you craft a customer story?

This episode will show you how.

Show Notes

Today, we're diving deep into the world of purpose stories and why they're so important for companies and individuals.

We’ll explore what it means to just talk about an altruistic purpose and those that actually engage in the community and impact social change, and how companies can become more purpose-driven if they're not already. What you can give from your unique combination of skills, talents and experience is what I refer to as spreading the power of one of a kindness… get it? One of a kind… you.. Kindness… helping others?

We’ve got a story segment AND a book review

Show Notes

I'm your host, Jimi Gibson, and today we're going to be talking about something that's a game changer in storytelling. Today, we are going to be learning how to craft your Value Story or Transformation Story. Without this story, your ideal customer won’t have a clue as to why they should buy from you.

And stick around until the end, I’ve got a magic trick to close the show!

If you’ve listened to the last 2 episodes, you’ll know, I recently read this book called "Stories that Stick" by Kindra Hall, and it really got me thinking about how important it is to have a good value story in order to connect with your ideal customer. 

The framework that she lays out in the book is really simple, but powerful. It's called the "Normal, Explosion, New Normal" framework.

Show Notes

In this episode, we're talking about crafting your Founder's Story – the narrative of who you are, what makes you unique, and why you started your business. Your Founder's Story is a crucial component of your personal brand, as it helps potential customers, partners, and investors understand what drives you and what sets you apart from the competition. We’ll also talk about how to navigate the LinkedIn Algorithm.

Show Notes

Welcome to The Thumbody Show. I'm your host, Jimi Gibson, and I'm here to remind you that you're Thumbody special. If you have no idea what a Thumbody is, please go back to episode 1 and learn about the history of the Thumbody brand and how I’m bringing it back to life after the brand was abandoned in the 1970s. In the next few episodes, we will be focusing on the art of storytelling for personal branding. Whether you're a small business owner, someone who is thinking about starting a business, a corporate executive, or just looking to make a name for yourself in your industry, storytelling is a powerful tool that can help you stand out and connect with your audience. We'll be exploring how to craft compelling stories, how to share them effectively, and how to use them to build your personal brand. So stay tuned and get ready to level up your personal branding game with the power of storytelling.

Show Notes

What exactly is a Thumbody and why is this show named for something that sounds a little like a Saturday morning show from the 70s? Well, here’s the backstory…

Show Notes