Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers don’t work anymore. Businesses need a modern way to deliver fast, personal and real-time communication to their customers.

Conversational relationships—building relationships with customers through personalized, messenger-based experiences—is the answer. On this episode of Scale by Intercom, join Shane Murphy-Reuter, SVP of Marketing at Intercom, as he interviews Brian Halligan, CEO and co-founder of HubSpot, about the importance of conversational relationships and how they can drive business growth.

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Blind co-founder Kyum kim chats to Dee Reddy about the power of anonymity, how leadership teams should value an unfiltered view of their company and how their move to the US was inspired by a popular television show.

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It’s the question every startup must face on its go-to-market path: when to scale and how fast to go. Mark Roberge talks to Intercom's Kate O'Hanlon about the science that holds the answer.

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This week’s show is a very special panel episode where we’re hearing how conversations with our customers have shaped our product.

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We hear from Carl Gold (Chief Data Scientist at Zuora) about how the subscription model is transforming legacy businesses, how companies can fight churn with data, and what Goldilocks can teach us all about growth.

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In our 11th episode Des Traynor and Paul Adams discuss the importance of collaboration between product and marketing teams, especially as a company scales.

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Alex Wolf joins Intercom's Dee Reddy for a conversation that looks at how social media is affecting our senses, how good marketing can inspire rather than distract to how we can design better, more harmonious technology.

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Yoli Chisholm, Vice President of Marketing at Sprinklr chats to Fiona Lee about her experience marketing a brand that boasts Microsoft, Samsung, and Cisco as customers.

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In the latest Inside Intercom episode we chat to Stack Overflow’s CEO about how community is at the very heart of what they do, how they balance this with the needs of the product and why he believes they are helping to write the script of the future. 

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As part of our ongoing Scale series, Dee Reddy chats to Clearbit's VP of Customer Success Luke Diaz about how he's guided Clearbit's Customer Success team through the storm, how a resolute focus on reducing churn has paid dividends, how automation has been a key factor in this, and why in times like this you should really focus on your customer.

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