Matt Haller, CEO of the International Franchise Association brings it to the table to update us on the latest in business... What are the leading trends in 2023 in franchising?  How is regulation impacting small business and consumers?  How is tech and AI impacting business?  And, what should we do as business leaders to work in today's environment?
 
Matt Haller is President and CEO of the International Franchise Association (IFA), the world’s oldest and largest trade association representing franchising worldwide. IFA represents thousands of franchisors, franchisees, and suppliers and works in Washington DC, across the country, and around the world to protect, enhance, and promote franchising. 
 
Matt has been with the IFA for over 12 years. In 2021, Haller moved into the role of President & CEO from his previous position as head of government relations and public affairs. Under his leadership, the IFA continues to grow, expanding educational, event and promotional offerings across all of franchising while leading the charge to protect the business model in new and innovative ways.
 
Bio 
Matthew Haller is President & CEO for the International Franchise Association.
 
Matt has been a key member of the IFA team for 10 years, building extensive relationships with all three segments of the IFA membership: franchisors, franchisees & suppliers. During that time, he has held a number of roles including Communications Director, Vice President of Public Affairs, Chief of Staff to the CEO and Senior Vice President, Public Affairs. In 2017, he was promoted to Senior Vice President, Government Relations and Public Affairs: the leadership role he has held until today.
 
During his tenure leading IFA’s advocacy strategy, Matt expanded the association’s lobbying, coalition building, grassroots, research and communications capabilities and took on some of our more difficult challenges, including defending the business model against the joint employer threat and significant legislative and regulatory issues at the federal, state & local levels. During the pandemic, he led the team’s focus on helping the franchise business model survive, ensuring the Paycheck Protection Program and other relief efforts included eligibility for franchise businesses, while working with the internal team to innovate how to provide IFA members real value for their membership in the association.
 
Prior to joining IFA in October 2010, Matthew was director of industry relations at the Pharmaceutical Care Management Association, where he developed PCMA’s member and affiliate initiatives surrounding key industry issues. Previously, he served as manager of political affairs at the U.S. Chamber of Commerce, where he managed the Chamber’s $20 million budget for political and issue advocacy campaigns during the 2004 and 2006 election cycles. Matthew has also held positions as legislative assistant for UPS Corporate Public Affairs and as a director of public affairs at Levick Strategic Communications, LLC.   
 
Matthew received a bachelors degree in Political Science from North Carolina State University in Raleigh, NC. He resides in Washington, D.C.
 
https://www.franchise.org/our-team/staff/matt-haller

Main Topics

01:57 Insights into the current state (2023) of the franchise industry
04:47 Disconnect of franchise development (regulations)
07:52 Trends in franchising
09:20 Tech/AI innovation in the industry
12:10 What is Franchise Development?
13:00 How will AI interact with business and personnel?
16:16 The future of franchising!
18:28 The Talent – Franchisor & Franchisee

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