Description: Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Joe Killinger, a 30-year CRE veteran based in Santa Monica. Joe has been responsible for over 6,500 assets totaling $950 million in sales. He's co-founder of Commercial Brokers International, Icon Capital Advisors, and the fastest-growing CRE affiliate network in the U.S.

Joe grew up on a farm in Wolbach, Nebraska (population 281), lost the farm during college, and moved to California with almost nothing. He started in residential, hated it, and pivoted to auctions. He and George Pino—who actually laid Joe off from their previous employer—reunited to launch their own auction business. Within 18 months, they became the #2 auction company in the Western region, selling 600-700 properties a year for Freddie Mac.

They've built three companies, sold off ventures, and now run a 20-agent brokerage, mortgage company, and 36-member affiliate network spanning the U.S., Canada, England, and Thailand. Joe also runs joekillinger.co—a free platform with templates, contracts, and his First 90 Days in CRE guide.

🎯 Topics covered:

• Why he doesn't do brokerage deals anymore (and what he does instead)
• Building CRE's fastest-growing affiliate network (36+ members globally)
• The DAM method: Desire, Ability, Means, Motivation
• Why content creation is the future standard in CRE
• The biggest mistake: using ChatGPT for content without fact-checking
• Body language: the communication skill most brokers miss
• Consistency: the boring principle that made him the most money
• Stop copying other brokers—be the smartest in your market

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👤 Connect with Joe Killinger

Website: https://joekillinger.co (Free templates, contracts, and First 90 Days in CRE guide)

LinkedIn: https://www.linkedin.com/in/joe-killingerrealestate/ 

Instagram: https://www.instagram.com/joekillinger/ 

X (Twitter): https://x.com/JoeKillinger 

YouTube: https://www.youtube.com/@JoeKillinger 

Email: [email protected]

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👤 Connect with Tori Nook

Website: https://torinook.com

LinkedIn: https://www.linkedin.com/in/torirendanonook/

Instagram: https://www.instagram.com/tori_nook/

X: https://x.com/ToriNook

TikTok: https://www.tiktok.com/@torinook

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Yonah Weiss, the "Cost Segregation King" and Director at Madison Specs, a national cost segregation leader. Yonah has helped clients save over $1 billion in taxes through advanced depreciation strategies—yet when he entered the industry 10 years ago, 99% of the real estate investors he spoke to had never even heard of it.

Yonah didn't start in real estate or finance. He was a teacher for 15 years—following his mother and grandparents into education. But after a major family health crisis left him struggling with student debt and mounting bills, he pivoted at age 35. He spent two years learning commercial mortgages, discovered cost segregation by accident, and realized he'd found a massive knowledge gap. The most successful investor he knew used it religiously. Everyone else? Clueless.

So Yonah leaned into what he does best: teaching. He started his first 30-day LinkedIn challenge in 2017, launched his podcast Weiss Advice in 2020, and has now been a guest on over 500 podcasts.

They dive into what cost segregation actually is (an IRS-approved way to accelerate depreciation and unlock massive tax deductions), why accountants don't proactively tell you about it, the Who Not How paradigm shift that changed his business, and his life philosophy: HOPE—Help One Person Every Day.

🎯 Topics covered:

• What cost segregation is (and why 99% of investors don't know about it)
• From teacher to mortgage broker to cost seg expert at age 35
• How a 30-day LinkedIn challenge launched his social media presence
• Why most accountants don't proactively recommend cost se
• How short-term rental owners can offset W-2 income (legally)
• Who Not How: the paradigm shift that freed up hours of his day
• Integrity as the #1 habit of long-term winners
• HOPE: Help One Person Every Day

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👤 Connect with Yonah Weiss

Website: https://yonahweiss.com

Podcast: Weiss Advice

LinkedIn: https://www.linkedin.com/in/cost-segregation-yonah-weiss/ 

Instagram: https://www.instagram.com/yonahweiss/ 

X: https://x.com/YonahWeiss  

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👤 Connect with Tori Nook

Website: https://torinook.com

LinkedIn: https://www.linkedin.com/in/torirendanonook/

Instagram: https://www.instagram.com/tori_nook/

X: https://x.com/ToriNook

TikTok: https://www.tiktok.com/@torinook

Email: [email protected]

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Mo Regalado, founder of MoVO Media Marketing—the heartbeat behind some of CRE's biggest social media presences, including Bob Knakal and Beth Azor. Mo is StoryBrand certified and has spent over a decade turning passive scrollers into leads by getting the message right.

Mo didn't start in social media marketing. She built her foundation in radio as a news director and assistant program director, learning the art of infotainment: educate, engage, and entertain. In 2012, she started MoVO Media doing voiceover work for brands like Adidas and Kings Hawaiian. She grew a major brand's Facebook page from 821,000 to 1 million followers in nine months, served as marketing director for a Harley Davidson dealership (taking them to #1 in the world twice in 2017), and officially entered commercial real estate in 2021 with Beth Azor.

Today, Mo and her husband Hector run MoVO Media full-time, offering social media management, websites, CRM, and automations for CRE professionals. She co-hosts two shows: A Cup of Joe with Corey and Mo (5:30am M/W/F on Instagram) and Social Surge with Fly Jamerson (LinkedIn, twice a week).

They dive into why strategy matters more than posting frequency, how SEO is now AEO (AI Engine Optimization), why your friends' opinions don't matter if they're not transacting with you, and Mo's signature advice: stop overthinking and just post.

🎯 Topics covered: 

• From radio to social media: the infotainment formula 
• Growing a brand from 821K to 1M followers in 9 months 
• Taking Harley Davidson to #1 in the world with personal touch 
• Why Mo only works with commercial real estate clients 
• The marketing funnel: social → website → CRM 
• Strategy over frequency: why you need a plan before you post 
• SEO is dead—long live AEO (AI Engine Optimization) 
• Why ChatGPT and Gemini are pulling from LinkedIn and YouTube 
• Stop listening to friends who won't transact with you 
• The cult of Mo: building 11,000-member communities 
• Why LinkedIn is becoming a real community (and that's good) 
• Final advice: stop overthinking and just post

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👤 Connect with Mo Regalado

Website: https://MoVOmediamarketing.com

Email: [email protected]

Phone: 509-309-7202

LinkedIn: Mo Regalado

Instagram: @MoVOmediamarketing

X: @MoRegalado

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👤 Connect with Tori Nook

Website: https://torinook.com

LinkedIn: https://www.linkedin.com/in/torirendanonook/

Instagram: https://www.instagram.com/tori_nook/

X: https://x.com/ToriNook

TikTok: https://www.tiktok.com/@torinook

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Michael Mastro, an internationally renowned expert in Vastu Shastra—the ancient architectural science that optimizes energy flow for well-being and success.

For over 40 years, Michael built a massively successful construction company, constructing 15,000+ homes and 20+ million square feet of commercial space. As an architect, he designed buildings for Microsoft, Amazon, Boeing, Oracle, NASA, and Nordstrom—all using Vastu principles. He worked directly with Bill Gates on Microsoft's first building in Bellevue, applying energy alignment techniques that supported productivity and growth.

Michael is director of the American Institute of Vastu, co-author of The Way of Vastu, and has presented on the Dr. Oz Show. In 2015, he was featured at the United Nations and named one of the top 100 trailblazers in yoga and Ayurveda worldwide.

They dive into how Vastu differs from Feng Shui, why facing north or east at your desk boosts productivity by 20% (backed by double-blind studies), and why sleeping with your head to the north disrupts rest. Michael explains how Google employs full-time desk placement specialists, how clutter blocks success, and why everything—from toilet placement to building shape—affects your career, health, and relationships. This isn't woo-woo spirituality; it's a 10,000-year-old science grounded in energy, direction, and the five elements.

🎯 Topics covered:

• Meeting the Beatles' guru and discovering Vastu in architecture school
• Designing Microsoft's first building with Bill Gates
• Double-blind studies: facing north/east increases productivity by 20%
• The five elements and their directional meanings
• Why building shape and missing corners affect energy flow
• Energetic remedies—you don't need to remodel
• Your environment is 1/3 of your ability to be successful

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👤 Connect with Michael Mastro

Website: https://vastucreations.com

Email: [email protected]

Instagram: https://www.instagram.com/vastucreations/

TikTok: https://www.tiktok.com/@michaelmastrovastu

LinkedIn: https://www.linkedin.com/in/michaelmastrovastu

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👤 Connect with Tori Nook

Website: https://torinook.com

LinkedIn: https://www.linkedin.com/in/torirendanonook/

Instagram: https://www.instagram.com/tori_nook/

X: https://x.com/ToriNook

TikTok: https://www.tiktok.com/@torinook

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Allen Buchanan, SIOR, Principal at Lee & Associates Commercial Real Estate Services in Southern California. With over 42 years at one firm—a rarity in commercial real estate—Allen has built one of the most respected careers in industrial brokerage while staying true to his faith, family, and unwavering principles.

Allen didn't start in CRE. After his father told him he "didn't know squat" and refused to hire him into the family soft drink business, Allen spent five years with Procter & Gamble before walking away from a promising corporate career. He chose Lee & Associates in 1983 because of its culture, collaboration, and family feel—and he's never left. Along the way, he became an SIOR designee, a 10-year contributing columnist for the Southern California News Group, and the author of The Sequence, a framework for sourcing, qualifying, and executing CRE transactions.

They dive into why relationships still trump technology, how Allen's wife vetted his job offers (yes, really), the mistake rookies make by thinking too short-term, and why he stopped drinking in 1991 to protect his family. Allen also shares his blueprint for longevity: faith first, consistency in social media, qualifying over chasing deals, and working with clients you can be yourself around.

🎯 Topics covered:

• Why Allen's dad refused to hire him into the family business
• How Procter & Gamble trained him for CRE (but cost him family time)
• Why he brought his wife and baby to job interviews—and what it revealed
• 42 years at Lee & Associates: the culture that made him stay
• The biggest mistake rookies make: thinking in semesters, not decades
• Getting his SIOR designation at age 60 (and why it mattered)
• Starting his blog in 2009 when only 3 brokers were doing it
• Why he stopped drinking in 1991 and went plant-based in 2014
• Faith as the foundation for every decision since age 14
• The Sequence: why qualifying is the most underutilized skill

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👤 Connect with Allen Buchanan

Book: The Sequence - A Personal Journey and Framework for Commercial Real Estate Brokerage Success

LinkedIn: https://www.linkedin.com/in/alancbuchanan/

X/Twitter: @AllenCBuchanan

Email: [email protected]

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👤 Connect with Tori Nook

Website: https://torinook.com

LinkedIn: https://www.linkedin.com/in/torirendanonook/

Instagram: https://www.instagram.com/tori_nook/

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Amy Calandrino, a 15-year CRE veteran who made a bold pivot—closing her boutique brokerage, Beyond Commercial, to join Cushman & Wakefield in Orlando. Amy is also the host of The Performance Mindset Show (top 5% globally on Apple Podcasts), author of From Perfect to Real, an avid golfer, wife, and mom of two.

After running her own brokerage since 2010, Amy reached a turning point in 2024. She realized if she wasn't going to scale, it didn't make sense to stay a "glorified solopreneur."

So she explored her options, had 20+ conversations, and ultimately chose Cushman for the runway, support, and family culture it offered. Nothing about her entrepreneurial spirit changed—she still hosts her podcast, invests, writes, and mentors—but now she has a team, resources, and the freedom to focus on deals instead of operations.

They dive into intuition, integration over balance, the power of saying no to assholes, and why your past doesn't define your future. Amy shares how she paid her way through college working every job imaginable, why she left her brokerage after 15 years, and the one phrase that changed everything: "Consider yourself a free agent."

🎯 Topics covered:

• Why Amy closed Beyond Commercial after 15 years to join Cushman & Wakefield
• The moment in Vermont when everything clicked
• Work-life integration vs. work-life balance
• How her podcast and book support her CRE business
• Growing up in a trailer park and paying her way through college
• The teacher who believed in her and built her first resume
• Why intuition is your biggest asset in business and life
• Her "no assholes policy" and protecting your energy
• How golf mirrors business: stay steady, don't get complacent
• Building brick by brick and not selling yourself short

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👤 Connect with Amy Calandrino

Website: https://amycalandrino.com

Podcast: The Performance Mindset Show

LinkedIn: https://www.linkedin.com/in/amycalandrino/ 

Instagram: https://www.instagram.com/amycalandrino/?hl=en 

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👤 Connect with Tori Nook

Website: https://torinook.com 

LinkedIn: https://www.linkedin.com/in/torirendanonook/ 

Instagram: https://www.instagram.com/tori_nook/ 

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Marcy Moneypenny, founder of The Moneypenny Collective—a leadership platform built to help mid-career women in commercial real estate strengthen their confidence, elevate their visibility, and step into opportunities they've earned.

After 35+ years in corporate CRE—most recently running Avison Young's brokerage office in Denver as one of only two female brokerage leaders in the market—Marcy left to build what she'd been doing on the side her whole career: coaching, mentoring, and advocating for women. She brings decades of experience leading teams, advising clients nationally and globally, and navigating a male-dominated industry as a single mom who refused to accept mediocrity.

They dive into the invisible work women do, the boundaries that change everything, and why "no" just means "not yet." Marcy shares how she handled being sexually harassed at work, why she stopped being recognized for output and demanded recognition for potential, and the one sentence every woman needs when she's being minimized. This conversation is grounded, direct, and deeply human—just like Marcy.

🎯 Topics covered:

• Why Marcy founded The Moneypenny Collective after 35 years in CRE

• How to fund your own training when corporate budgets disappear

• Why women shrink when asking and how to stop over-explaining

• "No" doesn't mean forever—it means "not yet"

• Self-talk: the #1 issue for both men and women in coaching

• Leaving the 8-year-old version of yourself behind

• Building confidence by starting with the human, not the professional

• How to ask your MD for off-the-top commission funding for training

• Working as a single mom in the late 80s/early 90s when few women did

• Responsibility without authority: the most frustrating career moment

• The mentor who asked for "dessert" and the line Marcy drew

• How to handle sexual harassment from clients and colleagues

• "It's been my experience" and "I'm developing an opinion"—two unbeatable phrases

• Blocking calendar time and protecting what matters

• Why Marcy uses LinkedIn to build her entire business

• Post the post: why 87% of people never engage and what that means

👤 Connect with Marcy Moneypenny

Website: https://marcymoneypenny.com

Email: [email protected]

LinkedIn: Search "Marcy Moneypenny"

Newsletter: Sign up at marcymoneypenny.com

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👤 Connect with Tori Nook

Website: https://torinook.com

LinkedIn: https://www.linkedin.com/in/torirendanonook/

Instagram: https://www.instagram.com/tori_nook/

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to The Tori Nook Talk Show! In this episode, Tori sits down with Bob Knakal, one of the most recognized dealmakers in North American commercial real estate and a strategist who's helped shape New York City's investment and sales landscape for four decades.

Bob is a Wharton graduate who has personally brokered 2,388 NYC properties representing roughly $22 billion in market value. In 1988, Bob co-founded Massey Knakal, revolutionizing the market through hyper-local territory expertise and servant leadership—ultimately selling over 6,000 properties before being acquired for $100M in 2014. Today he's Chairman and CEO of BKREA in New York City.

They dive deep into the early years—starting with $15,000 in the bank, maxing out $60,000 in credit cards, and nearly going bankrupt three times during the S&L crisis. Bob shares the discipline that kept him making calls when others quit, the servant leadership philosophy that spawned 34 companies run by former employees, and why he's worked with the same broker coach every Saturday morning since 2011.

🎯 Topics covered:

• Bob's real gift: loving the business, discipline, and making calls
• Starting Massey Knakal at 26 and 28 with courage and naivete
• Nearly going bankrupt three times and surviving on credit cards
• The $75K loan from Jack Collar that saved the company
• Territory system and hyper-local expertise that dominated NYC
• Servant leadership: making everyone feel vital to success
• Selling for $100M after turning down $50M in 2007
• The 2008 crisis and firing 60+ employees
• Hiring a broker coach and tripling income in one year
• Hiring for likeability and competitive spirit over credentials
• The Knakal Map Room: winning 73 out of 75 pitches
• Faith, family, and helping disadvantaged kids
• The legacy of 34 spin-off companies
• Why CRE is the purest form of meritocracy

Whether you're building a business, scaling a team, or navigating tough markets, this conversation delivers hard-earned wisdom on discipline, resilience, and servant leadership.

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👤 Connect with Bob Knakal

Email: [email protected]

Phone: 917-509-9501

Social: Search "Bob Knakal" on all platforms

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👤 Connect with Tori Nook

Website: https://torinook.com 

LinkedIn: https://www.linkedin.com/in/torirendanonook/ 

Instagram: https://www.instagram.com/tori_nook/ 

X: https://x.com/ToriNook

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🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to The Tori Nook Talk Show! In this episode, Tori sits down with Beth Azor, "The Canvassing Queen" and one of the most recognizable names in retail commercial real estate.

Beth is the founder of Azor Advisory Services, where she trains leasing teams nationwide while owning shopping centers in Florida. She's the author of Don't Say No to the Prospect: The Retail Leasing Playbook and hosts The Retail Leasing Podcast, Women Investor Wednesdays, and I Own a Shopping Center. Now What?

They dive deep into Beth's journey from corporate president to solo entrepreneur, the pivotal Halloween moment that changed everything, and how she's revolutionizing the industry with her "Ask Beth" AI bot. Beth shares insights on building an iconic brand (yes, the red wardrobe has a story!), why only 1.5% of commercial real estate investors are women, and how she's changing that through the Women's Real Estate Investment Summit.

🎯 Topics covered:

• How Beth accidentally became "The Canvassing Queen"
• The Halloween party that made her walk away from corporate
• Launching Ask Beth AI bot with 900+ videos
• Why red became her signature brand
• Three-part visibility strategy for getting known
• Social media that works (and why email blasts don't)
• The shocking 1.5% women investor stat
• Women's Summit: from $57K loss to profit
• LP vs GP investing and coming full circle at 65
• Morning routines, naps, and staying ahead of trends
• Why live shopping and GLP-1 drugs will transform retail

Whether you're in commercial real estate, building your brand, or looking to invest, this conversation is packed with actionable wisdom.

👤 Connect with Beth Azor

Website: https://bethazor.com

LinkedIn: https://www.linkedin.com/in/bethazor/

Ask Beth AI Bot: https://bethazor.com

Women's Real Estate Investment Summit: March 4-6, Dania Beach, FL

👤 Connect with Tori Nook

Website: https://torinook.com

LinkedIn: https://www.linkedin.com/in/torirendanonook/

Instagram: @torinook

🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly episodes exploring how leaders build personal and professional fulfillment on their own terms.

Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Dr. Ardeshir Mehran, psychologist, trauma therapist, leader and team coach, and author of You Are Not Depressed, You Are Unfinished. With a PhD and Master’s in Education from Columbia University, Dr. Mehran brings more than 30 years of experience helping individuals, families, and high-performing leaders reconnect with themselves through psychology, embodiment, and inner truth.

🎯 Topics covered:

• Why suffering is data and not a diagnosis

• You are not depressed, you are unfinished

• The body holds truth before the mind can explain it

• How anxiety, ADHD, and depression connect in high performers

• Why “How do you feel” can keep people stuck

• Healing as integration and becoming whole

• Family culture and why kids mirror the household

• Boundaries, self-respect, and ending self-betrayal

• Why long-term therapy often becomes symptom management

• The first honest question to ask yourself when you feel stuck

📌 Timestamps:

00:00 – Welcome and introductions

02:37 – Suffering as data and why we get cause and effect backwards

05:07 – Who Dr. Mehran works with and why parents call him

07:51 – Family culture and why kids mirror the system

11:12 – Patterns he sees in high performers with anxiety ADHD and depression

14:05 – Wired and tired and why people can’t settle

19:08 – Neglect and emotional pain that doesn’t show on the outside

21:24 – Healing is a contact sport and why you need a witness

24:40 – The body vs the brain and how feelings really work

26:52 – A better question than “How do you feel”

29:15 – Calm nervous systems spread and why presence matters

31:02 – What modern education gets wrong about the body and emotion

35:28 – How long real change takes and why he uses five-session engagements

40:22 – Boundaries and learning yes no maybe

45:23 – Responsibility vs self-betrayal in work and relationships

47:37 – The first honest conversation to become whole again

54:20 – Where to find Dr. Mehran and what he’s publishing next

👤 Connect with Dr. Ardeshir Mehran

Website: https://ardeshirmehran.com

LinkedIn: https://www.linkedin.com/in/dr-ardeshir-mehran-a3457/

Book: https://www.amazon.com/dp/B0C5DT3R5R?_encoding=UTF8&psc=1&ref_=cm_sw_r_ffobk_cp_ud_dp_XK70HRVQP9WJ9EK5GCHD&bestFormat=true 

👤 Connect with Tori Nook

Website: https://torinook.com 

LinkedIn: https://www.linkedin.com/in/torirendanonook/ 

Instagram: https://www.instagram.com/tori_nook/ 

X: https://x.com/ToriNook 

🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for weekly or biweekly episodes that explore how leaders across industries build personal and professional fulfillment on their own terms.