The Toy Book Podcasts by Adventure Media & Events

In a special episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design shares interviews recorded live at the 2019 Chicago Toy & Game Fair (ChiTAG). Phil says: "ChiTAG 2019 was a huge success and I am happy to bring you this episode recorded live at the show! You will hear many toy industry voices including select winners of the 12th annual Toy and Game Innovation (TAGIE) Awards and winners of The Young Inventors Challenge. Additionally, you will hear conversations with Robert Victor of Kite & Rocket; James Zahn, Senior Editor of the Toy Book, the Toy Insider, and the Pop Insider; and Lifetime Achievement Honoree Award winner Ivan Moscovich."

"A huge thank you to Mary Couzin, Sheena Stephens and the whole team for creating this excellent event and celebrating innovation! Enjoy the show!"

https://www.chitag.com/

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Michael Goodman, founder, and head of licensing at the MLGPC Licensing Agency.

Goodman is an expert in prospecting new intellectual properties (IP) with undeniable mass-market appeal. Through MLGPC, he has identified, sold, and IP to industry leaders such as Spin Master, Nelvana, Super7, Saban Brands, Funko, Goliath Games, Scholastic, and many more.

Albritton discusses with Goodman his early days in the industry and the process of bringing back the classic Monchhichi property. Additionally, the duo discusses how vintage brands continue to fuel the retro trend that connects across multiple generations while Goodman offers behind-the-scenes insight on several new viral brands that he has been involved with.

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Stacy Lellos, president of Klutz.

From Simon & Schuster and Scholastic to Toys R Us, Lellos's career has run the gamut between books and toys.  Now as the president of Klutz she gets to apply all of those experiences toward directing one of the most trusted brands for kids. In the podcast, Albritton and Lellos discuss the challenges of finding and delivering the “just right” book or toy for each kid, and the various challenges of book publishing versus toy manufacturing. Lellos also shares insight on her vision for Klutz Jr. and Klutz Maker Lab, and how to capture the tween market.

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with screenwriter Jordan Gershowitz, author of the new book, Ignore the Trolls.

Gershowitz has written, developed, and/or produced content for nearly every major network. He's written episodes of The Tom and Jerry Show and Danger Mouse, and has written for Sesame Street Live! Recent TV credits include Nickelodeon's Welcome to the Wayne, Warner Bros. Bunnicula, RBUK (aka Rainbow Butterfly Unicorn Kitty), and Gigantosaurus, which airs daily on Disney Channel.

Jordan, the son of toy industry veteran Ed Gershowitz, discusses with Albritton the impact of growing up with close ties to the toy world, and also delves into the rumor that his dad served as the model for the rare Toys "R" Us exclusive G.I. Joe action figure known as Captain Claymore.

In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. This week's industry news includes updates on Hasbro's My Little Pony franchise, ZURU's 5 Surprise, the 2020 Toy of the Year (TOTY) Awards voting, NSI International's latest Wubble bubble balls, Distroller USA's latest Neonate Babies, a team-up between Netflix and Nickelodeon,  a big win for Activision's Call of Duty: Modern Warfare, and more.

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In this week's episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with The Last Gameboard co-founder Shail Mehta.

With the successful funding of Gameboard-1 on Kickstarter, The Last Gameboard looks to disrupt the gaming industry by merging tech and play into what's being called "the world's first arcade and board game console." Mehta tells her origin story and explains the development process that led to the company's patented Sense Screen technology. Additionally, we learn what partnerships are in place as Gameboard-1 integrates future titles into a platform that allows players to create their own games.

In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. This week's industry news includes updates from The Toy Association with a warning about counterfeit toys; American Girl's Holiday plans; the second annual Hot Wheels Legends Tour Winner; a big week on Sesame Street; and more!

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In this week's episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with Little Rebels creator Marjorie Spitalnik.

Spitalnik has been inspired to produce a line of plush that paves the way for little girls to learn about real-life female heroes. Albritton and Spitalnik discuss the initial idea that brought her into the toy industry and how she used her resources to build a grassroots toy company and lift up the women around her. She tells us about her experience with the Young Leaders of the Americas Initiative and how it boosted her efforts in creating  Little Rebels — a line that contains plush versions of Malala Yousafzai, Amelia Earhart and Marie Curie.

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In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. Among the big stories this week, McDonald's celebrates 40 years of Happy Meals with surprise toys from the past; Funko Q3 earnings are a treat; Ryan's World rebrands; the Holiday Hess Toy Truck rolls out; LEGO drops a ton of news; and the Toy Industry Hall of Fame nominees are revealed! But that's not all! Get these stories and more right now!

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In this week's episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with Far Out Toys' founder and CEO Keith Meggs.

Far Out Toys was started in 2017 with a single mission — to create innovative toys. In just two years their vision was realized with a full line of products represented across Walmart, Target, and Amazon. One of those lines, Crash Racers, is a multi-million dollar business already. Meggs built the company specifically to navigate the new retail landscape. This includes a focus on full product development, including the creation of a nimble manufacturing and marketing network, and building licensing partnerships with top brands including NASCAR, pocket.watch for Ryan's World, and Disney for Marvel and Star Wars Pulp Heroes.

Meggs, whose family connections span three generations working at Mattel, discusses the origin of Far Out Toys and the unique proposition that they offer the market, including great brands such as Head Splat, Splash Out, and the aforementioned Pulp Heroes.

https://www.farouttoysinc.com/

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