The Toy Book Podcasts by Adventure Media & Events

In this week's episode of the Power Kid Podcast, host Phil Albritton speaks with Bryan Sturtevant, who stops by to discuss all things blaster. Between blasting water and blasting darts Prime Time Toys has you covered. As the Creative Director Bryan has been a key part of Prime Time's steady growth.

Customers shopping for summer/ swim products are very different from the meticulous fans of dart blasters and we contrast them in this episode. We also discuss the tremendous success of the Max Liquidator. Bryan also unveils the Dart Zone Pro limited edition blaster that fires over 150ft with extreme accuracy.

https://www.primetimetoys.com/

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In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") serves an update on the latest happenings in toys, games, and family entertainment. Among the big stories this week, Schleich makes a big push at retail in the U.S. this holiday season with FAO Schwarz, Toys "R" Us Adventure, and more; Distroller USA debuts Cheekie Fairies; Barbie wraps the "Be Anything Tour"; L.O.L. Surprise Winter Disco gets a movie; and the Pop Insider looks at the booming collectibles market based on vehicles from TV and film. But that's not all! Get these stories and more right now!

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In this week's episode of the Power Kid Podcast, host Phil Albritton meets with screenwriter Jeremy Adams, who has worked on animated series such as Justice League Action, DC Comics Super Heroes: The Flash, DC Super Hero Girls, Hot Wheels City, and the forthcoming LEGO Jurassic World: The Legend of Isla Nubar, in addition to penning the recent animated features, Scooby-Doo: Return to Zombie Island, Teen Titans Go! Vs. Teen Titans, and LEGO DC: Batman — Family Matters.

His love of pop culture and drive to create great stories has cemented him as one of the go-to animation writers in the industry. He also once held the title of Marvel Specialist!

Today we discuss the crossroads of toys and animation. He shares the challenges of working with established brands while at the same time giving the characters a unique twist. He tells the story of one of his favorite projects - the Supernatural episode “Scoobynatural”.

The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

Related Links:

http://www.toybook.com https://www.powerkiddesign.com/ 

The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

Phil says: The CEO of Play Visions, Inc., Mark Chernick started the company in 1990 when he teamed up with two high school classmates. Their goal was to develop novelty and trend items that provided 'a little something extra.' Their line of products was an instant hit and Play Visions expanded quickly. Today Mark has a large stake in the popular compound and tactile category.

Join us today as Mark tells us his origin story - “Let’s make stickers”. He tells us about his product development philosophy and how a great material can lead to multiple successful items. He unpacks the culture of the compound creating chemists he works in Taiwan and China and walks us through the compound creation process.

Related Links:

http://www.toybook.com https://www.powerkiddesign.com/ https://www.playvisions.com

In the first-ever Pop Insider Podcast recorded LIVE from Booth No. 270 at New York Comic Con (NYCC), the Pop Insider Co-Editor-In-Chief Marissa Dibartolo and Senior Editor James Zahn discuss some of the happenings on the floor at the Javtis Center in New York City. In this episode, they talk about actor Alan Tudyk (who isn't on the show), Star Wars' Triple Force Friday; NEW Playmobil licenses including Back to the Future and Scooby-Doo; Chrome Hello Kitty by kidrobot; and the phenomenon of standing in lines to be in a line.

#FuelYourFandom at http://www.thepopinsider.com and check back soon for more unfiltered conversation from #NYCC!

The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries. 

Phil says: "Todays episode is the perfect conversation to keep the ball rolling. Join me as I spend some time with my friend, the Senior Brand Marketing Manager of Educational Insights, Lee Parkhurst. One of the most passionate toy industry people I know, we dive into all the things that make Educational Insights a great company and cover their wonderful product lines — including Artie 3000 and Playfoam. We discuss what it’s like pitching a product under the QVC lights. How do you measure the success of your digital marketing campaigns? Lee is daily in the trenches of influencer marketing and we take a moment to discuss the huge shift that came when the FCC placed regulations on YouTube videos targeted to ages 13 and under. A BIG thank you to all the listeners (many of you have been with me for 2 years!). You motivate and inspire me daily and I am so thankful that you let me be a part of your week."

Related Links:

The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

Originally aired March 12, 2019

Phil says: "Welcome to this week's Wicked and Cool podcast! It is my honor to have Jeremy Padawer as my guest. As Co-President and Partner of Wicked Cool Toys Jeremy and his team have brought some amazing products to market including Pokemon, Cabbage Patch Kids, Teddy Ruxpin and many more. If you enjoy Jeremy's LinkedIn posts you will love this episode! In this show learn his toy industry origin story. We do a deep dive into the collectibles market and what drives collectibility. I ask him about his involvement with the 200X re-launch of Masters of the Universe. Wicked Cool holds the master toy license for Pokemon and we discuss how they are developing toys to capture the excitement surrounding the new movie. Finally we discuss the recent news of the Toys R Us return and what it could mean for the industry!"

The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

Originally aired July 9, 2018

Phil says: "Calling all fans! Anita Castellar of FanGirl Consulting & Brand Management joins us today to discuss fan focused toys. She has covered all areas of product creation for some of the biggest names in the business — Hasbro, Disney, and Lucasfilm. Anita has been instrumental in bringing you some of the most popular Star Wars brand experiences including the Build Your Own Lightsaber station at Disney World!

Today we discuss the importance of story when building a brand, some of the key criteria when developing collectibles and the challenges of connecting brands with innovative products. Don’t miss it!"

The Power Kid Podcast joins the Adventure Media and Events Podcast Network! Join host Phil Albritton of Power Kid Design for in-depth interviews and conversations with some of the brightest stars in the toy, game, and family entertainment industries.

Phil says: "It is my honor this week to interview Daniel Delapa the CMO at Creative Kids. Creative Kids was founded in 1997 and quickly took the arts and crafts category by storm. Since then, their line has expanded into 12 categories with distribution in 70 countries   Daniel and I discuss his experience growing up in the industry. He shares with us what sets Creative Kids apart by being a 'brand incubator.' We discuss how they stay closely connect to their customers by listening and acting based on their feedback. I ask him what retailers expect from him to ensure a mutually beneficial and growing relationship.  As always thank you for listening!"

In this episode of The Toy Report, Toy Book Senior Editor James Zahn ("The Rock Father") shares full details on Lucasfilm's plans for Triple Force Friday 2019, beginning with a special Star Wars livestream and global reveal event. Triple Force Friday (Oct. 4) is the day that products inspired by Star Wars: The Rise of Skywalker, the Disney+ series The Mandalorian, and the forthcoming video game Star Wars Jedi: Fallen Order will hit stores. Read more Star Wars news and reviews at The Toy Book, The Pop Insider, and The Toy Insider #WeKnowPlay #FuelYourFandom