The TradeMarke

On this episode we are joined by Stephen Dale of Power Selling Pros

Stephen is the director of training and absolutely loves this industry. Throughout the episode Stephen emphasizes the importance of your team, saying "your greatest asset in your company is your people."

What happens when you invest in your team and their training? Stephen Dale explains.

We've got quite a different type of episode today! Alyssa from Rogers Heating and Cooling has recently started a podcast for their company! She wanted to practice her interview skills with Eric, so today you will be hearing Eric's story of how he got to where he is today, how Rival came to be, where he hopes Rival will go, his long-term goals for the company and his hobbies outside of the office.

On this episode we are joined by our marketing intern, Ariela Ruiz. She is a senior at Texas Christian University (TCU) and has been with us since around June.

Ariela and Eric talk about the proper way to respond to negative reviews and the steps that come along with that. Ariela puts an emphasis on making customers feel heard and to personalize the response back to them.

Her step to respond to negative reviews are as follows:

1. Acknowledge in a timely manner, show urgency.

2. Contact the customer privately.

3. Provide a solution. Lead with the positive.

4. Follow up with the customer.

On this episode, we are joined by Ray Clark of Schedule Engine.

Ray has been with Schedule Engine since 2016 and is a good friend of Eric's. They discuss the perfect customer journey, and how online booking is a necessity, not just a cool gadget.

Ray talks about how passionate Schedule Engine is about helping contractors never miss a job and how their goal is to deliver the most powerful online booking and live chat for you and your customers.

Download EBook here 

On this episode we are joined by Jennifer Shooshanian from BDR.

Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America.   She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Jennifer talks with Eric about the importance of adding extra value to service calls, being observant and what you can do to make your services calls more profitable.

On this episode we are joined by Adam Jaggers from XOI Technologies. "XOI Technologies is known for empowering techs to safely capture and access critical job site information, launch remote support, and provide your customers photos and videos of recommended and completed work."

Adam explains the difference AND importance of showing rather than telling. Adam also explains that the tools that XOI can provide help run the service, not the business, and how investing in your techs will always be your biggest ROI.

On this episode we are joined by Josh Carter from Koalifi.  Josh is a marketer by trade and a friend to Eric. Eric and Josh discuss how financing can make repairs and replacements tangible for customers. They discuss utilizing phrases like "as low as" to make replacing or fixing a system accessible for anyone who needs the services. Eric emphasizes how people "buy with emotion" and "justify with logic", and how to make that appeal to your customers. Both Eric and Josh also talk about the importance of having a financing option available on your website. 

On this episode we are thrilled to be joined again by Al Levi.

Al talks to Eric about how to to get people in the door, especially in these hot summer months and how to get them to stay, by utilizing the right training techniques and learning what makes a training center great.

On this episode we are joined by Victor Rancour. He is the owner of Absolute Air Flow and Service Rocket Group. Victor is a well-known name in the industry. He excels at sales processes and being bold in everything that he does. He, along with some others, developed the Service Hero Academy App that has helps a variety of people in the industry. Victor shares tips on hiring a marketing agency, for example; asking for references and making sure you, the business owner are the owner of your own website.

Service Rocket Network Vegas Event

Welcome to season 3 of the Smart HVAC Marketing podcast! We are kicking off the new season in style with Ryan Chute from the Wizard of Ads! 

In this episode, we chat about how to properly create a marketing strategy, which tactics to deploy in order to achieve success in your marketing, and how online & offline advertising can work together. 

Also, Ryan shares his top tips on how to create an effective radio jingle (so you don't waste your money), and different ways you can track your offline advertising efforts.