On this episode we are joined by Tom Peregrino of Service Nation.

In this episode Eric and Tom touch upon the importance of being a better leader and how leadership directly influences the organization. Tom puts emphasis on leadership by saying, "The better the leader, the better the organization. In order to build a thriving HVAC business, you must work from the ground up. A business can only be as good as the leader allows it to be. Tom and Eric also discuss the importance and influence that culture has on whether or not your contractors stay for decades or leave after a few months. 

About Service Nation:

Service Nation Inc was founded in July 2002 as The Service Roundtable. We started with 200 members which, for year one, we considered quite the achievement. It was and remains a revolutionary organization founded by a collaboration of leading contractors to share information and help other contractors improve their sales, marketing, operations and profitability.

On this episode, we are joined by John Michel from BDR

BDR is a company focused on coaching and training exclusively in the HVAC space.

BDR’s business coaching services help you increase your business profitability, cash flow, and personal wealth. They help business owners build a strong, self-sustaining company where employees are well paid and morale is high.

We discuss the importance of making sure you have a marketing strategy centered around your maintenance program, giving your staff the tools to sell, and being upfront about costs on your website. 

Kiss shoulder season goodbye!

On this episode, we are joined by Alyssa Lavik in our part 2 segment with our friends at Schedule Engine

Alyssa and I discuss some strategies for training effective CSR's, how to prioritize jobs without losing leads, and how if you fail to plan, you plan to fail.

We also discuss Will Smith and King Richard. It all makes sense and is relevant, I promise!

On this episode, we bring back Marketing Real Talk for its 3rd segment! We talk about the 4 things to do to get your phone ringing as the shoulder season wraps up. (spring is on the horizon, we promise!)

Eric's expert advice include:

1. Using a 3 month tiered system

2. Replacement strategy

3. Duct cleaning

4. Home inspection offer

Eric breaks out his singing skills to let y'all know where Rival is headed in the next couple weeks--stay tuned.

On our ONE-HUNDREDTH episode, we are bringing back another installment of 'Marketing Real Talk.' 

Eric talks Girl Scout Cookies, (what is your favorite cookie?) the importance of the right message and the importance of creating a want or a need.

The basics of marketing and the key to success is getting the right message to the right person, and the right offer at the right time.

Eric talks about the importance of creating a want or a need in the trade industry.

A special thank you to all of our loyal listeners as we celebrate out 100th episode of The Smart HVAC Marketing Podcast.

On this episode, we are joined by Eric! He's hopping on here solo today to kick-off a new segment which he is affectionately and appropriately calling "Marketing Real Talk." 

Eric goes over the 4 steps on how to create a successful marketing campaign. The steps include:

• Knowing your audience

Join our private Facebook group today to join the discussion and stay up to date with the podcast!

On this episode we are joined by Matt Kratos, our newest addition to the Rival Digital team. He's a website creating, coding master! Welcome to the team, Matt!

On this episode, we are joined by Sarah Ghirardo from Service Titan.

We chat about how to utilize the slower months and to always keep improving and adapting; starting with your existing, loyal customers. 

Sarah touches on the importance of having consistency in your messaging, incorporating memberships, and cleaning up your marketing plan if it is not working for your business. 

On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.

We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment. 

Eric also brings back the "Hold my beer" segment!

In this episode of the Smart HVAC Marketing podcast, Eric is joined by Danielle Putnam from The New Flat Rate.

Founded to help contractors and entrepreneurs find the lost opportunity in their company by giving their customers choices...and when given choices, customers buy more.

The New Flat Rate will double, triple and quadruple service repair sales on day one.

The genius of The New Flat Rate = technicians no longer have to be salesmen. They no longer have to stress out about meeting their sales goals and numbers. Their new focus is to provide the best possible service for their customers by allowing the customer to CHOOSE what level of service they’d like.