Do you consider yourself a leader? Have you considered the lack of leadership is killing your marketing results?

When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there! So, today I’m sharing The Real Reason Your Marketing isn’t getting results.

In this episode:

• There is ALWAYS a much deeper reason for marketing failures.
• The most common marketing leadership mistakes.
• 5 ways to create strategic innovation 
• Questions to start your marketing success plan

SHOW NOTES: https://themichellefernandez.com/podcast/190

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them!

In this episode:

• The ways and metrics necessary that you can do internally and externally.
• How to use customer satisfaction scores and what they are.
• Ways to use a net promoter and customer effort score.
• How to determine how much a customer is “worth” to a business.
• What customer churn rate is and how to track customer retention. 
• How to use customer support ticket trends to identify what is impacting the customer experience.

I highly encourage you to start measuring your customer experience so you can make the necessary business improvements to retain more clients & generate more revenue.

Cheers to WOWing your customers. Until next time! Let’s grow your business together!

SHOW NOTES: https://themichellefernandez.com/podcast/189

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer's journey.

In this episode:

• What middle of funnel means and the type of content it includes.
• The three goals of middle of funnel content.
• Why list segmentation is key to getting in front of more people.
• Types of content that are useful for this stage.

Cheers to creating highly converting middle of funnel content!

If you have a question you want answered, please be sure to send me a DM on Instagram @themichellefernandez!

SHOW NOTES: https://themichellefernandez.com/podcast/188

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Stopping by today for her second visit on the podcast is my friend, Productivity and Time Management expert Megan Sumrell. 

As a Time Management Expert for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity.

Today’s episode is all about how to create your "to don't" list!

In this episode we talk about:

“The secret is in what I’m not doing...” At 5:35, Megan shares a little more about what keeps her moving forward on her goals and has helped her achieve success, despite being a busy wife, mother, and new part-time homeschooling parent. 

“You’ve gotta rip the Band-Aid off…” At 6:55, hear where to get started in creating your ‘to don’t’ list and how to get honest with how you’re spending your time.

“I can just squeeze more out of what I have...” At 15:34, Megan shares the similarities between a financial budget and time budget and explains why we tend to be less strict with our time and lead ourselves into overwhelm.

“What action steps am I taking ...” At 26:06, hear her recommendations for turning your to-don’t list into a concrete plan that you revisit and implement every month so your ‘to don’t’ list continues to grow, keeping you focused only on what’s most important to you.

If you want to connect more with Megan you can connect with her on Instagram, @megansummrell, on Facebook, or her website theworklifeharmony.com. You can also check out her app The Pink Bee on Google Play and the App store.

Until next time! Let’s Grow Your Business Together!

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

How do you go from “good” to “extraordinary”?

To become extraordinary in life and business, the results can vary but the rules to get there are the same. You must constantly be committed to personal development and improving yourself in four key areas.

In this episode, I’m sharing those integral areas for growth and how you can become extraordinary to achieve true, lasting success. 

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today I’m sharing the Top 6 Marketing KPIs every coach & course creator should know!

Peter Drucker said…“If you can’t measure it, you can’t improve it.” That’s for everything we want to improve for literally everything in life. That’s the reason Key Performance Indicators or KPIs marketing metrics are applied to every action. You have to have something to measure to know where you are starting and to identify where the gaps are or the areas of improvement.

So I’m sharing the 6 KPIs that I track when I’m overseeing the marketing operations for my client in order to identify opportunities to optimize and scale!

SHOW NOTES: https://themichellefernandez.com/podcast/185

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Do you believe that in order to be profitable your revenues need to be in the 7 figures? I’m here to set the record straight and let you know that is definitely not the case. Businesses of any size can be profitable! 

In this episode, I share the top 2 things you need to set yourself up to profit, regardless of whether you’re a solopreneur, have just one or two assistants, or working with a full team.

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

This episode is all about how to come up with top of funnel content because Rebecca asked this specific question in my DM’s!

In this episode…

• The types of content you can use for top of funnel
• How to know what type of messaging you should use based on your prospects
• The top of funnel content that I’ve found works best
• How to build an engaged audience of this bite sized content where your audience thinks you are in their head!
• How to come up with these topics

If you have a question you’d like me to answer on the podcast, make sure you send me a DM, @themichellefernandez!

SHOW NOTES: https://themichellefernandez.com/podcast/183

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Do you REALLY know for sure that your marketing investments are driving results? As long as money is flowing in, it can be easy to wrongly assume that things are working. But when things are slow or you aren’t reaching your goals, how do you know what to keep and what to let go of?

In this episode, I’m sharing how to know for sure if your marketing investments are driving results so you can make informed decisions about your business and campaigns - rather than going off gut feelings and guesses.

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Join me for my 2023 Annual Marketing Game Plan workshop! https://www.themichellefernandez.com/annual

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you currently live streaming in your business? If you’re not…you will be after this episode! Joining me today is Ashley Ann!

Ashley is also known as King Ashley Ann who is a talented biz builder, public speaker, and social media strategist. Ashley has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 151 people create 7 figure incomes and 9 of her clients are consistently doing million-dollar months. She has also helped over 1000 businesses generate $25K- $45K per month using Live Stream.

So today is all about how to use live streams to profit!

In this episode we talk about:

• What to do if you don’t find live streaming as exciting as we do!
• Ashley shares her best tips, tricks and recommendations for getting over that.
• Ashley explains why you should NOT start live streaming right away and jump right into your content and what to say to those people who are only there for the content, not the small talk.
• Hear how long it usually takes to build a community and build up momentum for people to expect your live streams and show up live.
• Find out if it’s possible to make money if you have 1,000 followers or less and how you can turn live stream videos into paid traffic.

Grab Ashley’s FREE training on How to Create an Avalanche of Profit with Your Phone and Fingertips in just a few weeks!

If you want to connect more with Ashley you can connect with her on Instagram, @kingashelyann on Facebook and follow her on TikTok.

SHOW NOTES: https://themichellefernandez.com/podcast/181

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!