Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. So today is all about the top 5 proven techniques for increasing your email subscribers!

In this episode:

• Why you need a great opt-in page!
• The 5 most common types of lead magnets
• 3 questions to answer when brainstorming and creating your lead magnet, BEFORE you spend loads of time working on it!

Cheers to a summer sales boost. Until next time! Let’s grow your business together!

SHOW NOTES: https://themichellefernandez.com/210

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

How’s business? Is it going well? What I’ve noticed is that when most businesses are doing well, making sales and everything seems to be working well, they put tracking their marketing campaigns on the back burner. Is that you?

It’s like, money’s coming in, so the campaigns must be working. WRONG! Just think if you did have your eye on things, then how many more sales would you be getting. It’s vital to your business to know where every dollar you’re spending OR every minute of your time spent on your marketing is going.

When your marketing campaigns fail to yield your desired results … it’s because you’re avoiding tracking. OR you’re not tracking accurately. So today I’m sharing why you’re not getting the results you want in your business and how to maximize your marketing success!

In this episode:

• The importance of tracking your marketing campaigns and performance
• 5 compelling reasons to start tracking your marketing today

SHOW NOTES: https://themichellefernandez.com/podcast/209

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you currently running an evergreen program? Evergreen programs are ideal because the doors are always open, which means a steady flow of new customers and lives you’re able to change PLUS a steady flow of revenue.

This episode is all about how to create urgency when running an evergreen program!

In this episode:

• How to create urgency in an evergreen program
• Tips on how to encourage potential customers to enroll sooner rather than later
• The benefits of early enrollment, limited availability, and time-limited bonuses or discounts. The importance of showcasing social proof and the unique value of a program

SHOW NOTES: https://themichellefernandez.com/podcast/208

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you struggling to attract and convert leads into customers? Look no further than the marketing funnel. In this episode, I break down the three essential components of a highly converting funnel and how it can help your business grow!

In this episode:

• The basic structure of a marketing funnel and its purpose in attracting leads and turning them into customers.
• The importance of having all three components in place and working together in harmony.
• The three essential components of a highly converting funnel: the advertising funnel, the lead generation funnel, and the sales funnel. 
• Practical tips for online marketers to succeed in a competitive market, including the importance of messaging, a compelling headline, retargeting, and a well-structured email sequence.

Important Resources mentioned in the episode: 

• Free Download - The 3 Components of a Highly Converting Funnel
• Convert Kit
• ActiveCampaign

SHOW NOTES: https://themichellefernandez.com/podcast/207

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

We’re going to dive into the step by step from start to finish of an influencer marketing campaign so you can build another powerful marketing strategy. What’s really cool is you don’t have to be a super big brand to deploy this marketing strategy!

I’m answering all the burning questions about influencer marketing like…how do I reach out? How much will it cost me? Will it bring me sales?

Let's talk about...

1. Setting your goal and budget
2. How to research influencers
3. Best ways to reach out to influencers
4. How to negotiate terms
5. Puting your plan into action
6. How to track and diagnose to see how the campaign performed

SHOW NOTES: https://themichellefernandez.com/podcast/206

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Have you used ChatGPT yet? If not, it’s time to unlock the power of this tool to save you time and money, so today I’m sharing the most effective ways to use Chat GPT!

In this episode:

• How to use ChatGPT for content creation.
• The differences between ChatGPT and other similar tools, its limitations and potential risks
• 5 tips and best practices for using it effectively.
• How this tool will change how we work and how to leverage it to our benefit.
• How ChatGPT can be used for sales and marketing, general content ideas, business operations, and human resources.

SHOW NOTES: https://themichellefernandez.com/podcast/205

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Marketing is all about creating strategies and campaigns that will help you meet your revenue goals. It’s going to be driving awareness and demand for your products or services. It’s role is to do the heavy lifting for you, so they are primed and ready to buy.

Today I’m sharing the top 3 effective marketing strategies to acquire new customers!

In this episode:

• It’s already Quarter 2 and I’m really looking at if I still want to do the thing or things I set out to do at the end of the year. Then I set my Quarter 2 top 3 non-negotiable things I want to do, achieve, and target to hit.
• How to use conversation marketing as a powerful tool for engaging with customers and building lasting relationships.
• The effectiveness of using chat bots.
• Using brand ambassadors as an effective way to promote your services and build brand awareness.
• How to use influencer marketing in your business.

SHOW NOTES: https://themichellefernandez.com/podcast/204

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

This episode is pretty special because today I’m joined by one of my clients, Elizabeth Chappell. She is a fabric designer, author, and online educator. In her Craft to Career Podcast she teaches other creatives how to turn their craft into a successful career. Elizabeth started an online subscription box for quilters in 2016, and since then has grown a successful multiple six figure business in the quilting industry. Her biggest passion, however, is coaching and teaching others how to turn their craft into a career.

Today I’m shining the light on Elizabeth and she’s sharing how she quadrupled enrollment in the course of a year!

In this episode…

• Elizabeth shares her journey of quadrupling her course enrollment and what it was like before her enrollment increased.
•  What her experience was like with an ads agency that didn’t go too well, what she would do differently if she could go back and how she knew it didn’t feel right to be working with them.
• Elizabeth shares how she got through the rollercoaster of her revenue going up and then sinking.
• What she did to regroup and move forward after such a discouraging moment and how she was open and trusting to hire another ads agency.
• How Elizabeth is using her list of unqualified leads.

SHOW NOTES: https://themichellefernandez.com/podcast/203

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you currently using TikTok for your business? Joining me today is Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and NO dancing required)! When COVID-19 hit, her other traveling business had to shut down and she had to pivot FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TikTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate brands - you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients!

SHOW NOTES: https://themichellefernandez.com/podcast/202

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Joining me today is Tomasha Suber is a Business Growth and Leadership Coach that helps business owners Grow and Scale SMART. With her diverse background in business operations, finance and management she focuses on delivering sustainable strategy, lean structure and less stress through her programs and services. Tomasha is on a mission to show small business owners and leaders that they can prioritize business growth and personal happiness without sacrificing one for the other.

Today we’re sharing the power of leadership and systems!

In this episode…

• How systems supports massive growth in business. 
• Why power is important in leadership and how you can utilize power to get team members on board with your vision and make them feel seen, heard and appreciated.
• Tomasha tells us how she uses self-assessments in her business and what that process looks like.
• What it looks like when her team evaluates her while creating an open-door policy.
• What Tomasha does to check in on her employees, one-on-one and how she sets boundaries between boss and a therapy session.
• The greatest strengths a leader should have and how to establish non-negotiables to prevent burnout.

To connect more with Tomasha, you can follow her on Instagram, @tomashasuber!

SHOW NOTES: https://themichellefernandez.com/podcast/201

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!