In the summer season, most people step away from their business and enjoy the summer fun with their families because they’re thinking...we’re slow this time of year.

BUT, the marketers that focus on creating campaigns that resonate with the spirit of the season and capture the attention of their target audience are the ones that have record months come fall. If you’re looking for a little inspiration for what to do that will make your summer sizzle, I’m sharing the top trending strategies to do this summer to heat up your marketing campaigns!

SHOW NOTES: https://themichellefernandez.com/podcast/220

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

I don’t know about you but I’m all about creating predictable growth. Most of which means increasing sales conversions. Now depending on your business model, you should definitely be looking at your numbers daily and weekly at minimum . 

So, every month, when you do your monthly planning there are a few tasks you should definitely be including so I’m sharing the 12 monthly tasks to increase sales conversions!

Increasing sales conversions is an ongoing process that requires continuous monitoring, adaptation, and improvement. By implementing these 12 monthly tasks, you can make progress towards your sales goals and drive sustainable business growth.

SHOW NOTES: https://themichellefernandez.com/podcast/219

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be.

Today is all about how to go from disempowering to empowering thoughts!

In this episode…

• The importance of clarity, releasing limiting beliefs, and aligning conscious and subconscious minds.
• Mindi introduces the concept of affirmations and anchors as tools for mindset shifting.
• We explore the idea of finishing well, celebrating achievements, setting boundaries, and asking empowering questions.
• Mindi shares a common theme she sees often.
• We talk about the one exercise that helped me to rewire my thoughts that you can try too!

SHOW NOTES: https://themichellefernandez.com/podcast/218

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Have you heard of live launching? Have you ever done it in your business? Today is all about how live launching can sabotage your investing and affluence goals!

Joining me today is Nicki Krawczyk! Nicki  is a professional copywriter with 20+ years of experience and a digital business owner for more than a decade. A multi-seven-figure-per-year entrepreneur, she’s the founder of Nicki K Media and its brands: Filthy Rich Writer, Fired Up Freelance, and the Circuit Sales System. The Circuit Sales System is the proprietary system she created to sell the other brands’ flagship courses—and which allowed her to 40-x her business in just under two years. Nicki and her team at Nicki K Media are dedicated to empowering intentional careers and fulfilled lives for each and every one of their students.

In this episode:

• What is a live launch and why are live launches so risky? 
• Why is "nurturing" leads actually keeping people from purchasing? 
• How can launches and challenges end up sending our leads to our competitors? 
• Why is "teaching, teaching, teaching" not the best way to make sales? 
• How can you create real emotional connections with an audience—even when your messaging is automated?
•  What are must-monitor metrics and how can you use them to increase sales?
• Nicki tells us if she recommends using this system on a new product that hasn’t converted yet.

SHOW NOTES: https://themichellefernandez.com/podcast/217

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

What are you doing to feed your business and keep it growing? Have you considered using Facebook ads to scale your business? 

Today, I’m sharing 5 reasons why you SHOULD be using Facebook ads to drive traffic and increase revenue. If you’ve tried it before and it wasn’t for you…think again!

In this episode...

• Why you should be investing in marketing to keep your business growing and thriving
• The benefits of precision targeting, a massive user base, lead generation, and reliable sources for leads and sales.
• Why we should be continuously testing and optimizing campaigns to maximize their potential and achieve business objectives more efficiently.

SHOW NOTES: https://themichellefernandez.com/podcast/216

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

We’re heading into quarter 3 of 2023…this year is flying by! Today we’re diving into quarterly planning specifically for your marketing campaigns. 

What I love about planning is that no matter what you’ve done so far or haven’t done yet, it’s an opportunity for you to check in, align, celebrate and create possibilities going forward.

In this episode…

• The importance of reconnecting with long-term goals and reviewing the last 90 days of data.
• Why we should be involving the team in the planning process.
• How to use a spreadsheet for identifying specific targets, and assigning responsibility to team members.
• The importance of the team taking ownership of the project and being accountable for its success or failure.

SHOW NOTES: https://themichellefernandez.com/podcast/215

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today is all about how to use personalized marketing to grow your business! My guest today is Penny Kelley is a Growth Marketing Strategist who leads clients from new entrepreneurs getting their first leads and sales online to experienced business owners achieving 2X, 3X, or even 10X revenue growth from our marketing strategies and sales optimizations.

In this episode:

• Penny explains what personalized marketing is and how it can help online entrepreneurs grow their businesses.
• We talk about the importance of understanding your audience, segmenting them, and creating content that resonates with each segment.
• Resources Penny recommends to do audience research.
• The importance of testing themes in your content before investing in paid traffic.
• We discuss top-of-funnel strategies for attracting cold leads and segmenting them through quizzes.
• The importance of connecting with the audience and earning their trust and attention through personalized marketing.

SHOW NOTES: https://themichellefernandez.com/podcast/214

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Have you ever looked back on your first year in business? Today I'm sharing  the 10 lessons I learned during my first year in business!

In this episode: 

• The importance of making choices and decisions, detaching emotions from outcomes, and learning what is needed to achieve goals.
• The significance of having processes and systems in place and knowing your numbers.
• Finding a balance between work and personal life, and working with clients who are a good fit for you.
• How to focus on your power, serve others, and be grateful for what you have

SHOW NOTES: https://themichellefernandez.com/podcast/213

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

We all talk about how important it is to have an email list because we own the asset vs relying on the socials. However, what good is it to own the asset if no one is receiving it or it’s going to spam. 

So today I’m sharing how to protect your email deliverability and explaining why your emails may not be delivering and how to fix it.

In this episode:

• What is email deliverability?
• Why does email deliverability matter?
• What affects your email deliverability?
• The importance of email verification and authentication.
• How to correctly use genuine images, shortening links, an unsubscribe button, and measuring bounces. 
• How producing high-quality email content will give you genuine improvements in your email deliverability!

Mentioned in this episode:

• SPF (Sender Policy Framework) 
• DKIM (DomainKeys Identified Mail)
• DMARC (Domain-based Message Authentication, Reporting & Conformance)

SHOW NOTES:  https://themichellefernandez.com/211

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you using TikTok yet?! Today is all about how business owners can use TikTok to reach new clients and market services in a fun way that reflects your personality AND saves time! 

Joining me today is Aubree Malick. Aubree is a boy mom, former teacher, TikTok enthusiast, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon-to-be former) teachers experience the freedom and joy that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith four years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow their own businesses to 5K+ months from home and has featured in Business Insider and Yahoo! Finance. When she’s not supporting members of her programs, you can find her looking for her next DIY project, binging her fav reality TV shows, or snuggled up on the couch with her boys.

In this episode:

• Aubree tells us more about her, her journey and how she got to where she is today.
• Hear about her journey on TikTok and how it's the number one driver behind traffic, followers, AND sales.
• Aubree shares her tips to keeping your integrity and seeing a commitment through, like using a new social media platform.
• We talk about repurposing content from TikTok over to Instagram.
• How to deal with the trolls and bad comments on social media.
• Aubree shares her trick to posting 3 videos a day and how to use one piece of content to create multiple videos.
• We discuss the ideal ratio of the types of videos to share.

SHOW NOTES: https://themichellefernandez.com/podcast/211

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!