As AI accelerates work automation, how do accounting firms prove their value?

Ron Baker, co-founder of Threshold, joins Kacee Johnson to explore ‘outcome focused accounting’.

In this episode, they dive into:

• designing firms around long term transformations rather than hours.

• why trying to be all things to all clients undermines firm effectiveness.

• tracking client impact through time saved, time invested, and transformation KPIs.

• linking financial guidance to clients’ broader aspirations like health and purpose

Connect with us here: 

1. Ron Baker- https://www.linkedin.com/in/ronbaker1/ 

2. Kacee Johnson-  https://www.linkedin.com/in/kacee-johnson/ 

3. Digits-  https://www.linkedin.com/company/digits-financial/

(00:00) Trailer

(01:10) Understanding the Transformation Economy

(04:34) The Evolution of Economic Value

(09:05) Challenges and Opportunities in Professional Services

(26:38) AI's Impact on Hourly Billing and Firm Confidence

(31:34) Private Equity's Influence on Accounting Firms

(38:20) The Future of Accounting: Transformation Economy