The Trend Report - Insights on Office Furniture, Contract Interiors & Workplace Design

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Have you ever wondered what it means to be a corporate athlete? Have you ever even heard the term? Believe it or not when it comes to your corporate career, rest and recovery is the key to longevity. Listen as Kibibi Springs shares her tips for rest and recovery and why you should be treating your body as if you were an athlete.

It didn’t take Kibibi long in the corporate world to realize that her passion lay in making sure that her colleagues were properly taking care of themselves. She even sought to obtain her Ph.D in Industrial-Organizational Psychology, otherwise known as occupational psychology.

She is now the workplace wellbeing knowledge lead for Herman Miller and uses her expertise to be sure that their employees are taking proper care of themselves. As a certified ergonomist she is able to assess physical workstations to be sure they are set up properly for each colleague.

Listen as she shares her tips for increasing your own wellbeing no matter if you work in corporate or at home. Everything from moving your body more to keeping track of your breathing as you work. There is so much that goes into maintaining a healthy body, but for corporations the world over, this is a worthwhile conversation.

In this episode:

[01:46] Welcome to the show, Kibibi!

[02:03] Kibibi shares where she works and what she does.

[03:42] Listen as Kibibi speaks about what got her interested in the furniture industry.

[05:22] Kibibi chats about her journey to getting her Ph.D.

[08:58] Her role at Herman Miller.

[11:20] Well-being in the workplace encompasses everything from the time you walk in the door to how the atmosphere makes you feel.

[16:24] What it means to be a corporate athlete.

[20:06] Why she feels guilty when taking vacation time.

[24:13] Kibibi shares some tips for rest and recovery.

[29:16] Taking mental breaks by taking deep breaths is one way to provide clarity.

[31:01] One way to take physical breaks is to take five minutes every couple of hours to walk around the building.

[33:45] Rest and recovery will help you perform better as a corporate athlete.

[37:44] Put the time in your calendar to take a step back.

[39:42] Thank you for being on the show!

Links and Resources: 

Connect with Kibibi Springs

LinkedIn

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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Have you ever heard of a firm that helps clients figure out how to buy their furniture for a project rather than what to buy? That’s exactly what the ladies from CBRE do and their sole goal is to help clients, dealers, and manufacturers come together and build healthy relationship.

Julie, Melissa, and Aileen understand all aspects of the customer buying process from design to purchase and they are there to fill in the gaps between the design firm and the dealer. They help facilitate better dealer relationships thereby creating long term relationships.

Listen as they share examples of value they’ve created for their customers and why focusing on people is so important to them. You'll hear amazing advice and have a chance to change your perspective.e 

They’re digging deep into their RFP process and why it never goes to plan. This is definitely an interview you won’t want to miss if you’re looking to expand your industry relationships.

In this episode:

[02:06] Welcome to the show, ladies!

[02:18] Julie shares her title and what she oversees.

[02:39] Melissa gives her title and what her role is.

[02:57] Aileen focuses on the strategic side with clients.

[03:18] Listen as Julie explains what the CBRE is.

[07:30] The CBRE comes in ideally either immediately before or just after the design firm is retained.

[09:16] They are acutely aware of the dealer and their role, and they are there to fill in the gaps between the design firm and dealer.

[10:07] Julie shares an example of the value they create for the customer.

[14:20] Listen as they speak about what the people component means.

[17:13] Julie discusses what the CBRE RFP looks like and the data they need.

[25:33] They don’t want the dealers to come in with a PowerPoint; they want to talk to the dealer about their service capabilities.

[29:28] Aileen shares the advice she would give to the dealer community.

[31:04] Melissa’s advice is to learn to speak in terms of square feet.

[33:15] Julie says for all the RFP’s they’ve worked on, they have never had one that didn’t have errors. She would suggest having a SWAT team to look for errors.

[36:15] Julie discusses the advice she would give to manufacturers in the industry.

[39:06] Aileen agrees with Julie that the dealer and the manufacturer need to have a strong partnership.

[40:22] Melissa says that having an open conversation with the manufacturer is key; ask questions, and don’t break the rules.

[44:25] Thank you all for being on the show!

Links and Resources: 

Connect with the CBRE Furniture Advisory Service Group:

LinkedIn

Julie Deignan

Melissa Perttunen

Aileen Pendleton

Email

[email protected]

[email protected]

[email protected]

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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Jeff and Jennifer have spent their entire lives watching the changes in the furniture industry. Their father founded DARRAN Furniture and now they have stepped up to continue his work. Listen as they share their background, their passion for the industry, and what it’s like running a company together as siblings.

It wasn’t just a love of furniture that pushed their father to create DARRAN Furniture. He knew that there was more to offer the industry when it came to casegoods and he was driven to show it. He offered his customers more options and mass customization and created a wealth of jobs for his local area.

Now Jeff and Jennifer manage the business and they’ve started to change the furniture offerings that DARRAN presents. Listen as they share more about why they shifted their products lines and how that shift has helped them.

They are also dedicated to maintaining U.S. based manufacturing to continue to help support their local economy. Their loyalty to the people in their community is the backbone of the company and fits perfectly with their core values.

Jeff and Jennifer are truly a dynamic duo in the industry and you won’t want to miss out on their perspective and their banter. This brother and sister team have made working together work for them and the industry as a whole has been elevated because of it.

Listen in to learn all about DARRAN Furniture and the family that has kept it afloat through some tough economic times!

In this episode:

[01:39] Welcome to the show, Jeff and Jennifer!

[02:48] Jeff discusses the history of the company.

[04:32] How the type of furniture they make has evolved over the years.

[06:47] Jennifer and Jeff share some of the biggest milestones the company has had over the last eleven years.

[11:39] Listen as Jennifer and Jeff discuss why they have kept the company in North Carolina.

[14:41] Jeff speaks about selling to the U.S. only and why they have never gotten into the import business.

[17:25] Jennifer shares some challenges they are facing now through the pandemic.

[22:07] Listen as Jeff and Jennifer discuss their new screen division.

[26:05] Jeff and Jennifer speak about their new product line called Honey.

[30:58] Listen as they share what it’s like to be a dynamic brother sister due and how they work together.

[33:52] Thank you both for being on the show!

Links and Resources:

Connect with Jeff & Jennifer:

DARRAN Furniture

Honey - Workspaces

Dutch Invertuals - Room Screens

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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2020 is FINALLY behind us. While it certainly didn’t pan out as expected, it wasn’t all bad. I like to focus on the good things, but it’s important to look back on what went wrong to make sure that you make the right changes. I’m digging into 2020 and sharing my goals for 2021.

Just before Covid hit, my family and I took a trip to Europe. We had to cut the trip short by a day, but it was amazing to see my teenage children experience other cultures, foods, and customs.

We also launched this podcast! For years I’ve wanted to share more about our industry by putting content together in a podcast and this year I made it happen. Along with increasing my content output with the podcast, I’ve also written 27 articles for The Business of Furniture Magazine.

My goal was 25 articles, but I definitely surpassed it and I’m proud of the information I’ve been able to share with the audience.

But it wasn’t all good. We definitely had some flops this year, but we learned so much through it all.

Listen in to hear all about the good, the bad, the ugly, and how I plan to use what I’ve learned this year to make next year so much better!

In this episode:

[01:28] Welcome to the first episode of 2021!

[02:06] I highlight some good things that happened to my family and me in 2020.

[05:32] We launched this podcast!

[09:03] I write a column for The Business of Furniture Magazine, so if you would like to read the articles, go to my website sidmeadows.com/blog.

[11:50] Listen as I share some bad things that happen to us in 2020.

[13:10] I want to share two ugly things that impacted us this past year.

[15:30] Want to know what I learned from each situation?

[17:27] I'm super excited about 2021, scared but excited.

[20:04] I am sharing my goals for 2021 on this episode to keep myself accountable.

[20:49] "Learning is a journey; there is no destination."

[24:33] I share a bit of the last blog I wrote in 2020.

[26:53] Thanks for joining me today!

Links and Resources:

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

Grab your spot on the calendar!

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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After spending years in sales and managing digital products, Phil Polishook decided it was time to get involved with manufacturing physical products. He had the opportunity to take over DeskMakers and started in on manufacturing office products and furniture. Listen as he shares his story, what it’s like to be a small manufacturer in L.A., and his advice to the leaders of today.

There’s a surprisingly large number of manufacturers in California and it’s very well positioned for a strong local market. However with new changes in the laws, the cost of operations continues to skyrocket. Changing circumstances has had Phil looking to expand into other markets such as Texas.

Phil has also recently acquired Scale 1:1 and shares how that acquisition has fit in beautifully with DeskMakers. He’s continued to make strategic growth decisions that have helped him to better meet customer needs without outgrowing his market or his operations.

Most important to today is how he has led his company during this massive time of change and transition. He has learned so much about leadership in general and has taken his own skills to the next level. Listen as he shares his advice for leaders everywhere.

This was a fantastic conversation with a dear friend and client and I can’t wait for you to hear it.

In this episode:

[01:13] Welcome to the show, Phil!

[01:35] Phil shares his background and his company DeskMakers.

[02:41] Phil speaks about why he bought into the industry.

[05:26] Listen as Phil discusses what it’s like to be a U.S. manufacturer in California.

[09:07] Phil chats about being a small manufacturing company in L.A.

[15:07] Phil shares the acquisition of Scale 1:1 and how it has merged with DeskMakers.

[18:32] How industrial designers make the products tie together.

[22:53] Phil discusses the challenges he has with working through a dealer channel.

[27:46] How his small business stands out in the sea of large manufacturers.

[33:06] Phil gives some advice to leaders who are leading through transition.

[36:20] Thank you for being on the show!

Links and Resources:

Connect with Phil:

DeskMakers

Scale 1:1

LinkedIn

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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What is it called when design meets solving the problems of the world? For Susan Pelcznski this is called design thinking and it is something that she has been doing for her entire career. Creating solutions to problems that make sense from a design and user experience perspective is one of her greatest loves in life.

As an example, Susan was called in to help design a space for families that included activities for young and old. However the space was not family friendly at all. Children were meant to climb to the top of a structure but there was no way for family to follow. She helped work with the architects and designers to create a more family friendly space.

It’s this type of thinking that helps create innovation in all spaces, but also helps as we move into the needs of a post-Covid office space and furniture design.

Susan also creates workshops to further the ideas behind design thinking and innovation. She’s sharing all of her tips on making them fun and interactive even if they must be virtual.

If you’ve been trying to think of creative solutions to new problems, then you’ll want to listen in to hear Susan’s insights. This is a must listen episode as we move into creating solutions in a post-pandemic world.

In this episode:

[01:13] Welcome to the show, Susan!

[01:26] Susan shares her background and where she is now.

[03:37] Listen, as Susan describes what design thinking is.

[05:17] Susan speaks about what got her interested in design thinking.

[08:43] Susan discusses a project where design thinking was used.

[14:31] Susan shares how she sets up a workshop and what prep work she does.

[18:33] Listen as Susan speaks about the workshop she did around the breathing zone.

[22:14] Susan defines what empathy means to her.

[25:20] Susan gives some advice to the listeners in the furniture business to help their customers return to work.

[33:14] Thank you so much for being on the show!

Links and Resources:

IDEO U

Connect with Susan:

Zynsights Consulting

Email

LinkedIn

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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Professional coaching is valuable in any field. In the past, coaching was seen as more of a mentoring role, but now it is a key way to build skills and network to increase your efficacy in your field. Listen as I share my thoughts on the importance of coaching while being interviewed on the Privacy Matters Podcast with Andrew Vawter.

Coaching is the new term for professional development and it has become a huge business in the past couple of decades. While this isn’t a new concept and professional coaches have been in the workplace since the 80s, the way we coach now is completely different.

We go beyond simple professional development and dig deeper into your actual goals, desires, and strengths to find the perfect blend of challenge and workplace satisfaction. But there’s more to it than even that.

With Embark CCT we also build out business strategy and help you see the big picture while focusing on the details. I have been in the furniture industry for my entire professional career and what I found was that no matter what area of the industry you’re in, coaching is key.

I’m sharing my thoughts on the evolution of coaching, why it’s important for every team across your business, and how it has impacted my career and those of my clients. If you’ve considered coaching for yourself or bringing someone in for your team but aren’t sure if the benefits are there, then listen in and get ready to be amazed.

In this episode:

[01:02] Sid is being interviewed on the Privacy Matters podcast.

[01:26] Sid shares his background and his journey to where he is today.

[02:23] Business strategy and coaching are the predominant two things that Sid and his  team do. Listen as Sid goes in depth about these two things.

[08:12] Andy discusses how they tried to keep the culture of the business during the pandemic.

[13:20] Sid shares some ways to apply professional development.

[16:07] Sid speaks about the future and how the office furniture dealer needs to focus on an industry expert, not a product expert.

[18:03] Sid defines what neurodiversity in the workplace means.

[22:47] Sid believes what they do is supporting the change that their clients are going through.

[27:09] Understanding problem centric and product centric and trying to be a more problem centric dealer is important.

[29:49] Thank you for listening!

Links and Resources:

Gap Selling by Keenan

Training with Keenan

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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Our industry has a select few publications that speak to the actual business of furniture. After spending a career in writing a daily newspaper, Rob Kirkbride decided it was time to create just that. He created The Business of Furniture Magazine and he’s sharing all about his inspiration and the drive he feels to inform our industry.

Rob has always had a foot in the furniture industry. He’s been reporting on all things furniture and business for over 25 years so he’s uniquely qualified to give us the information we desire on our industry. But creating a weekly magazine is no small feat.

His goal is to report on what is important. From the lawsuits that are filed to the new trends in the industry to how recent events have impacted and shaped our future. And he succeeds in every way.

You won’t see him publishing beautiful pictures of office spaces without sharing the story behind that space. He also takes time to monitor court filings and reports on all of the mergers and acquisitions in the industry as well.

Rob has been a light in our industry for many years and he’s poised to stay shining for many more. If you’ve been interested in the story behind The Business of Furniture Magazine, then you won’t want to miss out on this intimate conversation with Rob Kirkbride.

In this episode:

[01:17] Welcome to the show, Rob!

[01:44] Rob shares his background, his business, and what he does.

[04:27] Rob speaks about the fifth anniversary of his company.

[06:25] His weekly magazine has about 55,000 subscribers.

[08:14] What goes into producing a weekly magazine?

[10:32] How he stays excited about the industry.

[14:00] Rob speaks about the column he writes and why he started it.

[16:40] Our experience interviewing together.

[18:44] Rob believes their success comes from focusing on trying to help the industry be better.

[20:56] Rob discusses his thoughts and opinions about what is going on in the industry.

[23:49] He believes the industry needs to start selling home office furniture with real variety and options.

[28:08] Rob speaks about the shift from working in the office will go on a lot longer than what they originally thought.

[32:47] Reach out to your customers and add value to them with what they are going through now.

[33:10] Why the industry needs to shift from a product-centric industry to a problem-centric industry and why.

[37:56] Thank you for being on the show!

Links and Resources:

Connect with Rob Kirkbride

The Business of Furniture Magazine

Subscribe

Email Rob

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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Designing functional contract furniture with style isn’t always easy, but it is the passion of both Jeffrey and Lindsay Braun. This husband wife duo has been designing and building furniture for 13 years and their passion is evident. Listen as they share more about their background, how they got into the contract space, and why they love this industry.

Jeffrey and Lindsay met at a coffee shop in Seattle. From there, their relationship evolved as did their love of furniture design. Jeffrey was initially in set design, but hated the impermanence of it. So he moved into interior design. It was then that he realized that furniture was his true love. 

Lindsay says that as her love for Jeffrey grew so too did her love of furniture. They now create new fashionable lines for contract interiors but also custom furniture for some of their high end clients. 

Jeffrey shares how he finds inspiration for new lines of furniture for Emblem and how that process looks different for their clients. They are both very involved in the creative process and work hard to balance creativity with practicality. 

Their story is truly an amazing one. Listen as they share how they run their business and stay in love with their work and their relationship. Their ability to not let work impact their relationship is inspiring. You won’t want to miss this episode. 

In this episode:

[01:15] Welcome to the show, Jeffrey and Lindsay!

[01:30] Lindsay shares what Emblem is and what they do.

[04:02] Lindsay talks about the first time she met Jeffrey and how the relationship grew.

[07:05] Jeffrey discusses his background and how he got into product design.

[12:08] Jeffrey shares where he gets his inspiration and his process when designing furniture.

[16:54] Listen in as Lindsay discusses how the industry has changed with the pandemic and how it has changed their company.

[18:57] Lindsay speaks about how she believes the need for their furniture will grow in the next five years.

[22:14] Lindsay discusses where they have pivoted in their company to create another revenue stream.

[25:13] Jeffrey shares the one thing he designed that he is the proudest of.

[27:13] Listen as Lindsay speaks about why she is so proud of launching Emblem.

[30:43] Jeffrey gives some advice to aspiring product designers.

[33:27] Lindsay believes that patience is the one thing she believes that leaders need to have.

[37:18] Thank you so much for being on the show!

Links and Resources: 

Connect with Jeffrey and Lindsay:

Emblem

Here is a great story from Interior Design Magazine that gives insights into Lindsay and Jeffrey’s goals for the company. The article also details Jeffrey’s recent background pioneering new concepts at the furniture dealership level. Today, both Lindsay and Jeffrey work full-time at Emblem. Interior Design Magazine Article

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook

Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

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In the last decade, there has been a 208% increase in the overall use of the internet in day to day life. That means that the majority of Americans are on the internet each and every day. Are you capturing those leads with a targeted digital strategy?

Part IV of creating a strategy in a post-Covid world is all about harnessing the power of digital marketing to connect with your customers and clients and generate more sales.

But how can you do this?

Digital marketing is about way more than consistently posting to social media. It’s also about creating content that is relevant to your market and connecting with people day in and day out.

It’s about creating a strong email marketing strategy and creating trusted resources that your clients can use to better understand the industry and your place in it.

Listen as I share the different types of digital marketing platforms, why you don’t need to master all of them to be effective, and why it’s so important to implement a digital strategy today. If you’ve been struggling with your online presence, then you won’t want to miss this episode.

In this episode:

[00:57] Welcome to the show!

[03:03] The role of digital marketing in your business.

[04:41] Ten different types of digital marketing that are the most important to building an online presence.

[06:10] What is involved with digital marketing.

[07:30] Why you need an ecommerce platform as part of your digital strategy.

[08:12] What you need to go down the path of B2C.

[10:03] Hear data about what happens in one minute on the internet.

[11:45] Is text message marketing the next big thing?

[12:38] A quick recap of the four parts to your new sales strategy.

Links and Resources:

Connect with Sid:

www.sidmeadows.com

Embark CCT on Facebook
Sid on LinkedIn

Sid on Instagram

The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

The Trend Report is your inside look at the people, products and ideas shaping the future of workplace design.  We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.

Connect with Sid:

Home Page: www.sidmeadows.com
Podcast Website:  https://www.sidmeadows.com/podcast

Sid on LinkedIn
Sid on Instagram
Sid on YouTube

The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/