http://www.youtube.com/watch?v=pai7AoZubDs

Today's episode is a tour de force (I believe that was French).  It's a companion piece to my article in Forbes, The 9 Corporate Personality Types and How to Inspire Them to Innovate.  I'm excited to welcome Stan Slap to the podcast.   Stan is the Chief Executive Officer of slap, the international consulting company renowned for achieving maximum commitment in manager, employee and customer cultures. He is the author of the New York Times bestseller, Bury My Heart at Conference Room B.  Listen in as we discuss what keeps companies from innovating and how to get emotional commitment from management in a way that won't make everyone cry or watch Dr. Phil.

Don’t forget to subscribe to the podcast here and visit ideafaktory for more daring ideas for innovators.

You can watch the interview here.

Today's episode is a tour de force (I believe that was French).  It's a companion piece to my article in Forbes, The 9 Corporate Personality Types and How to Inspire Them to Innovate.  I'm excited to welcome Stan Slap to the podcast.   Stan is the Chief Executive Officer of slap, the international consulting company renowned for achieving maximum commitment in manager, employee and customer cultures. He is the author of the New York Times bestseller, Bury My Heart at Conference Room B.  Listen in as we discuss what keeps companies from innovating and how to get emotional commitment from management in a way that won't make everyone cry or watch Dr. Phil.

Don’t forget to subscribe to the podcast here and visit ideafaktory for more daring ideas for innovators.

You can watch the interview here:

http://www.youtube.com/watch?v=pai7AoZubDs

This is a repost of Steve Faktor's original viral article on Forbes.

In a way, innovation is like sex: those talking about it most are probably doing it the least. Before founding IdeaFaktory, I've had the privilege (and collateral hair loss) of innovating at top Fortune 100 firms, where ‘talk’ was unavoidable. So I decided to codify my lessons as The 4C’s of InnovationTM. These are: context, creativity, capabilities, and most importantly, culture.  Any innovation worth doing demands cultural change. But who will lead that change? And who will reject it? Why does the same ra-ra event move some employees to tears, but lands like the Hindenburg with others? No need to hire an army of psychologists to electroshock your workforce for answers. Unlike fluffier lists of people to hire, I’ve profiled the nine kinds of people in your company now  who will make or break any innovation or change initiative.  (For more on culture change, also check out my new podcast with this week’s guest Stan Slap.)

9 Corporate Personality Types

A few years ago, I had a TV show idea based on the quirky characters I met while leading corporate innovation.  (Think Alice in Wonderland with Armani suits and backstabbing.) As I discussed my characters with others, I discovered that some were universal "types".  So I developed these nine personas to 1) have a little fun and 2) help me manage the culture component of my innovation projects.

BAMBI

Almost every new recruit (and many new hires) start out bright-eyed and bushy-tailed. They are fresh hard drives ready to be filled with data. You can get them to do almost anything. They walk into meetings armed with fresh slides, broad smiles, and a professionalism they've practiced in interviews, in school, and in the mirror. They can gleefully present for hours to anyone in the company. They can deliver news about layoffs, quotas or dire forecasts without a hint of irony or empathy. They are eager to please and crave learning, mentorship and new opportunities.

 

BELIEVER

Believer is a broad category that continues to branch. Generally, believers carry the torch for the brand and rally others. They’ll proudly wear company- branded polo’s and have cubes/ offices adorned with trophies, knickknacks, and photos of company picnics. They’ll talk your ear off about new specs on the Widgetizer 5000.

 

ALPHA

Alphas are the Delta Force of the Believers. They’ll eventually run business units and ultimately, the company. Alphas love crushing competition and playing the corporate game. Their identity, self-worth and status are linked to their corporate conquests. They value tutelage and access to people they respect. Top Alphas can even create reality distortion fields where their truth becomes the truth. That can be intoxicating to employees and others. But they can also be abrupt, egotistical, or have a "you’re either with me or you’re the janitor" attitude. Look elsewhere for second chances or a shoulder to cry on.

 

SURVIVOR

Survivors make it to senior positions, but don’t quite have the horsepower of Alphas or N...

This week's episode of Ideafaktory Radio is the first of a three part series with Forbes contributor and Social Enterprise guru Mark Fidelman.  This wasn't even meant to be recorded! Mark deviously taped our private conversation on his iPhone and captured the two of us brawling over the future of apps, among other issues that keep geeks up at night.  In this episode, you'll learn:

Why you don't need to motivate people who work at MTVWhy only rich, hot people should go into journalismHow successful apps get pimpedWhy Twitter and Facebook might be #JumpingTheShark #LOL #OMGWhy I don't care that apps are dying as Mark nurses app developers back to health, like Mother Theresa.How competition cleanses everything except financial services

This week's episode of Ideafaktory Radio is the first of a three part series with Forbes contributor and Social Enterprise guru Mark Fidelman.  This wasn't even meant to be recorded! Mark deviously taped our private conversation on his iPhone and captured the two of us brawling over the future of apps, among other issues that keep geeks up at night.  In this episode, you'll learn:

* Why you don't need to motivate people who work at MTV

* Why only rich, hot people should go into journalism

* How successful apps get pimped

* Why Twitter and Facebook might be #JumpingTheShark #LOL #OMG

* Why I don't care that apps are dying as Mark nurses app developers back to health, like Mother Theresa.

* How competition cleanses everything except financial services

 

Howard Stern, Little People and other wickedness with author Dan Lyons

You are only seeing this post because you logged in to ideafaktory.  Welcome.  We will regularly post fun excerpts from shows - especially naughty ones that didn't make it into the original episode.  This will always be for logged-in fans only!

Here  Dan Lyons and I get a bit sidetracked with Howard Stern, Little People and a host of other wickedness. Enjoy.

You are only seeing this post because you logged in to ideafaktory.  Welcome.  We will regularly post fun excerpts from shows - especially naughty ones that didn't make it into the original episode.  This will always be for logged-in fans only!

Here  Dan Lyons and I get a bit sidetracked with Howard Stern, Little People and a host of other wickedness. Enjoy.

The Real Fake Steve Jobs has landed

The first episode of the Ideafaktory Podcast is the best one ever.  It's a great conversation between Steve Faktor and Dan Lyons (aka the original "Fake Steve Jobs", aka "Real Dan Lyons). Dan has written for Forbes, Newsweek and many publications that begged me not to use their names!

This episode is all about social media fame as job security.  You'll learn:

* What crazy thing Dan wrote that made me reach out to him in the first place

* How Dan escaped being an anonymous drone by blogging...as the end of print media loomed

* Why you need to be a star

* All about the brilliant, but seedy underbelly of monetizing influence

* Why you should never get out of your jammies

* Why immigrant parents don't care if you can spell

If you enjoyed this and want more, don't forget to give us 5 stars on iTunes or your favorite podcast app.

Awesome intro music by  The Walkers