It's our FIRST GUEST EPISODE of the season as Dalton and Connor sit down with Alex and Sebastian, the founders behind Northern Hydration.
Filmed on location at Caledon Hills Brewery, this conversation blends entrepreneurship, family legacy, and the value of continuous growth and human impact!
The guys dive into the origins of Northern Hydration, starting with a family deeply rooted in the brewing world. With a father who spent decades building breweries and mastering the craft of beer, Alex and Sebastian grew up immersed in the beverage industry with Caledon Hills Brewing, which led them to their new creative endeavor the first canned and truly Canadian hydration drink, Northern Hydration.
What started as a personal need for better hydration evolved into creating a product that fits naturally into any active lifestyle and actually delivers on quality and proper fueling. Loaded with 1,300mg of electrolytes, Northern Hydration is a perfect beverage for not only athletes, but for the everyday active human who wants to feel fueled and perform at their best!
It has ZERO sugar ✅ ZERO calories✅ and tons of flavour! Throughout the episode, the group talks about the value of continuous growth and what it actually takes to build a brand in the modern beverage space.
As always, the conversation moves between laughs, stories, and real insights into building something you believe in. It’s a conversation about creativity, teamwork, and chasing ideas that turn into something bigger than you expected. We have been huge fans of this product for a very long time, and getting the opportunity to meet the creators and hear their story was truly inspiring!
Interested in trying Northern Hydration? Use the links below!
Northern Hydration- https://drinknorthern.com/
Use the discount code FUEL10 for 10% off of your first Northern Hydration drink!
Host SocialsConnor Pettersen- https://www.instagram.com/mindmusclefuel/Dalton Laino- https://www.instagram.com/dlaino.93/